Some affiliate marketers have to spend so much time fighting off fraudsters, they probably feel like Batman. And, like The Dark Knight, they don't have to worry about taking on these rogues all alone.
One trusty ally in this on-going struggle is LinkTrust, the affiliate tracking and affiliate program software provider that is unveiling a number of new ways to combat fraud as part of a huge feature release coming out this fall.
A part of this new feature set is a Transaction Details API, which will help make everything from marketing analytics to fraud detection a much simpler process. In this case, it works seamlessly with three top-notch fraud analytics and prevention companies, CPA Detective, Fraudlogix and ScrubKit, who can help clients study their traffic to uncover, eliminate and prevent affiliate and transaction fraud. LinkTrust customers only have to enable Transaction Details in their API rights to start using it right away.
The company is also giving its clients affiliate- and campaign-centric ID (CACID) numbers. Assigning IDs on an affiliate or campaign basis (and adding a [=CACID=] token to a campaign's landing page URL) lets LinkTrust send the ID to an affiliate's merchant partner. Normally, these merchants have to have their own CRM ID passed back to them in order to track a customer's purchasing history and facilitate accurate recurring commissions for affiliates.
LinkTrust is also offering new email templates that make communicating with affiliates much faster and more efficient. Clients can create customized affiliate email temples that can be used by everyone within a company, so they can all be on the same page and won't waste anymore time typing or pasting email messages from files on their desktops.
And last, but not least, LinkTrust is showing campaign groups on campaign performance reports.
Trying to ward off fraud can be a demanding task for affiliates, but with the right tools, and the right partners, it can be a considerably easier. They've just got to know who they can trust.
