LeadsMarket.com Solving Problems with New Widget

Michael Garrity
by Michael Garrity 30 Jan, 2012
LeadsMarket.com Solving Problems with New Widget

Pay-Per-Lead (PPL) affiliate program LeadsMarket.com is officially releasing FORMA, a widget "developed to solve three important problems," to its affiliate partners.

FORMA will help affiliates looking to generate leads from PPL programs in different verticals. To start, it eliminates the time consuming (and often costly) advertiser integration process, as it takes just a few seconds to integrate with FORMA.

It also gives affiliates more flexibility and control to capture leads on their own websites, a big boon to PPC and organic search-based affiliates. This works for PPC affiliates by allowing them to "comply with paid search platform guidlines" that typically prohibit the same websites from bidding on same keywords under different advertiser accounts and generate leads from their own sites. Natural search publishers will have full control over the optimization of their sites without using iframes or implementing code.

Finally, FORMA includes build-in revenue maximizing opportunities to the lead generation funnel for different PPL verticals.

Michael Garrity
Michael Garrity
Michael Garrity, Director of Marketing for Francis Lofts & Bunks, is an accomplished writer with a rich background in marketing, communications, and community engagement. With expertise in content creation and management, marketing strategy, digital advertising, SEO, social media management, and proficiency in various tools including Microsoft Office, Adobe InDesign, and Adobe Photoshop, he is well equipped to deliver outstanding results. Holding a BA in English Literature from St. Joseph's College (IN), Michael graduated Summa Cum Laude with a 3.92 GPA, honing his strong communication skills. His diverse experience makes him a valuable asset to any team.