Because they give affiliate marketers a broad selection of potential products to feature, data feeds provide the ability to easily tailor rich product information, culled from a single distribution platform, into higher-converting content, which gives marketers a leg up on their competitors, especially those who aren't leveraging similar technologies. The more expansive the data feed provider's catalog is, the more choices marketers have for driving and monetizing traffic, because they have more products to offer for both general and long-tail searches.
This is why it is important for affiliates to take note of the expanding product catalog of data feed solution provider GoldenCAN, who have just announced a partnership with buy.at that will integrate the affiliate network's advertisers into GoldenCAN's existening product lineup. This will not only provide more options for marketers, but also more diverse options.
GoldenCAN, which offers a variety of data feed services like Store Integration, Coupon Integration and Search Integration, will integrate buy.at into its existing technology to create more fully-featured stores with enhanced functionality that will allow affiliates "to incorporate millions of products, thousands of coupons, and recent price drops."