Two of the most prominent names in the online affiliate marketing industry are joining forces.
Global affiliate network buy.at is partnering with the performance marketing agency AffiliateTraction to offer advertisers strategic affiliate marketing solutions, bringing together industry-leading tools and technology and highly regarded account management techniques to help maximize a brand's online presence and improve their return on investment (ROI).
Both companies come in with over a decade of experience in the online affiliate industry and having previously worked with major Internet retailers, which puts them in a unique position to offer publishers a range of opportunities unmatched by many other affiliate networks and agencies. buy.at offers an extensive global reach and proprietary tools, and AffiliateTraction brings special services aimed at helping affiliates deliver results, establish long-term partnerships and introduce new niche sites to increase relevance for specific verticals.
The pairing also means that a number of popular brands are now available to buy.at affiliates, including SOCCER.com, SKECHERS, Mattel Shop and Spencer's Gifts.
Should things work out, buy.at plans on expanding the partnership into its U.K. and European markets through its affiliations with Affiliate Window and zanox.