The company also announced its Future-Proof Video program, which offers automatic preparation of Vid.ly videos for new formats and devices as they enter into the market, this will provide a set of features for powering universal video into the future.
"Customer response to the Vid.ly universal video URL has been overwhelmingly positive," says Jeff Malkin, president of Encoding.com. "Our Encoding.com customers asked for Vid.ly capability within the Encoding.com API and we've delivered. The addition of the Vid.ly preset to the Encoding.com workflow makes it super simple for customers to focus on content and leave the challenges of universal delivery - now and in the future - to the Encoding.com team."
Vid.ly is integrated into the Encoding platform through a preset within the Web, Watch Folder and API interfaces. Selecting the preset will automatically transcode the source video into 24 different formats. Then, the customer can share the short URL and/or publish the embed code. When an end user clicks on the video, Vid.ly detects the appropriate device or browser to deliver the correct video format for the best quality of viewing.