It is not an easy time to be in the digital advertising industry: ad blocking continues to threaten the digital ecosystem, Facebook (and Twitter) continually "correct" their reported ad metrics and fraud remains a serious issue.
In a lot of ways these challenges are enough for many brands to restrict their advertising investment and look elsewhere for new visitors and alternative opportunities to engage users, which could obviously be a significant problem for the entire digital ecosystem.
To give an idea of just how damaging the digital advertising fraud problem is, for example, consider a report released by White Ops in Dec. 2016 on an operation that has apparently been scamming U.S. advertisers out of $3-$5 million each day. White Ops discovered that "Methbot" was spawning non-human bot traffic that the spammers directed to fake Web pages (of mainstream sites such as the Economist, ESPN and the Wall Street Journal), which contained video ads from advertisers.
Despite the many obvious problems of the digital advertising industry, however, there are some very bright spots. Programmatic advertising has improved efficiency and enabled brands to effectively scale growth, and retargeting and personalization are helping enterprises rethink the optimal approach for acquiring new consumers and retaining existing clients.
In this month's Top 50 at Website Magazine, explore some of the most exciting and innovative solutions in the digital ad landscape. These are the solutions that are helping advertisers increase their performance and generate a better return from their spend, improve the management of their cross-channel campaigns, and do so in a more creative and compelling way.
1. Adobe.com
2. Wordstream.com
3. Criteo.com
4. Turn.com
5. AdRoll.com
6. RubiconProject.com
7. AppNexus.com
8. MediaMath.com
9. RocketFuel.com
10. Centro.net
11. MarinSoftware.com
12. Sizmek.com
13. OpenX.com
14. AtlasSolutions.com
15. TheTradeDesk.com
16. Kenshoo.com
17. Amobee.com
18. PerfectAudience.com
19. Xaxis.com
20. Yume.com
21. ReTargeter.com
22. TremorVideo.com
23. BrightRoll.com
24. AdStage.io
25. Adform.com
26. 7search.com
27. IgnitionOne.com
28. Acquisio.com
29. Simpli.fi
30. Drawbridge.com
31. Fiksu.com
32. AudienceScience.com
33. Sprinklr.com
34. LiveIntent.com
35. Truex.com
36. Spongecell.com
37. Adgooroo.com
38. ExactDrive.com
39. Dstillery.com
40. Dataxu.com
41. Adclarity.com
42. Adcore.com
43. StackAdapt.com
44. Clickable.com
45. SearchForce.com
46. Clearcode.cc
47. Adelphic.com
48. PocketMath.com
49. Bucksense.com
50. QuanticMind.com
The offerings listed in the Top 50 this month are just some of the solutions capturing the interest and attention of digital brands today. Discover more in Website Magazine's 'Net Advertising channel at wsm.co/netad17.