On the 'Net, there are numerous ways to improve brand awareness and increase the number of website visits your business receives. Social media and search marketing are two that dominate the virtual headlines for Internet professionals, but for those really looking to accelerate their success - the choice is clear: Internet advertising.
Advertisers have long spent big dollars on "digital" and there does not seem to be any reason to slow down their pace. A market forecast from eMarketer and Starcom MediaVest released in late Sept. 2013 indicated that spending on digital is expected to reach nearly a full quarter (24.4 percent) of all advertising spending in 2014. So where is the market expected to grow and into what channel should your advertising budget flow?
There are several trends that digital advertisers should be familiar with in 2014 (and beyond). Mobile advertising, which accounted for just 2.7 percent of the global ad spend in 2013, will rise to 7.7 percent over the next two years according to ZenithOptimedia, making it the fourth largest ad segment overall. General display advertising also appears strong and will account for 26.6 percent of all advertising spend in 2016, although programmatic buying and real-time bidding will likely force CPMs (cost per 1,000 impressions) to rise dramatically.
To help navigate the complex and rapidly moving 'Net advertising industry, in this issue Website Magazine focuses on 50 of the top digital advertising brands (platforms, solutions, networks) Internet professionals like you must know about and begin to use in 2014. These networks are shaping digital advertising of all sorts - mobile networks like InMobi (#17), display stalwarts like TribalFusion (#2), in-text leaders like InfoLinks (#3), performance solutions like 7Search (#9) and many more. As Google and Bing (and Yahoo) and Facebook and Twitter have a strong virtual hold on most digital ad dollars in search and social, respectively, this month's edition of Website Magazine looks beyond the big networks to profile those your brand should consider in the coming year.
1. Clicksor.com
2. TribalFusion.com
3. Infolinks.com
4. Criteo.com
5. 247media.com
6. Bidvertiser.com
7. SiteScout.com
8. Chitika.com
9. 7Search.com
10. AdRoll.com
11. Advertising.com
12. ValueClickMedia.com
13. RubiconProject.com
14. OpenX.com
15. YP.com
16. LiveRail.com
17. InMobi.com
18. BurstMedia.com
19. ReachLocal.com
20. PulsePoint.com
21. AirPush.com
22. Clickbooth.com
23. BuzzCity.com
24. Adap.tv
25. Kontera.com
26. Infinityads.com
27. PubMatic.com
28. VibrantMedia.com
29. AdClickMedia.com
30. MobFox.com
31. Turn.com
32. Adblade.com
33. Yodle.com
34. RocketFuel.com
35. CasaleMedia.com
36. LookSmart.com
37. BrightRoll.com
38. ReTargeter.com
39. SpecificMedia.com
40. MillenialMedia.com
41. Adconion.com
42. RadiumOne.com
43. Appia.com
44. SpotXchange.com
45. Bizo.com
46. YuMe.com
47. LeadBolt.com
48. Chango.com
49. AudienceScience.com
50. Mojiva.com