The State of Mobile Ad Blockers

Peter Devereaux
by Peter Devereaux 08 Mar, 2016
The State of Mobile Ad Blockers

A new report from Tune is shedding light on the current state of ad blockers, revealing that 25 percent of mobile users in the US and UK have installed an app or browser that can block ads.

 

In fact, the Mobile Ad Blocking 2016 report shows that ad blocking app downloads are growing fast, with the growth rate of ad blocking mobile users more than tripling in the last three months. For instance, 2.4 percent of respondents said they installed an ad blocking app or browser in the previous 4 - 6 months, but 7.8 percent said they had done so very recently, either in November or December 2015, or January 2016.

 

 

The data also sheds light on who is installing ad blockers, revealing that although there aren't many defining demographic characteristics, young and middle-aged adults tend to leverage ad blockers at a slightly higher rate than teens and older adults. Additional data shows that men block ads a bit more than women (28.6 percent vs. 22 percent), as do Android users when compared to iOS (27 percent vs. 22 percent).

 

It is also important to note that Tune offers insights on how marketers can compete against ad blocking technology, including with native advertising and by leveraging other channels like email and social. Moreover, advertisers looking to fight ad blockers can check out IAB's recently released Publisher Ad Blocking Primer, which outlines tactics that can be leveraged to persuade people to stop using ad blockers.
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.