Social Media's Impact on Product Choice

Peter Devereaux
by Peter Devereaux 14 May, 2014
Social Media's Impact on Product Choice

Businesses are always trying to garner consumer attention. Whether through T.V. advertisements or emails, the goal is the same, lure consumers into purchasing a product or service. Now though, the most effective way to advertise a product might be through social media.

Shoutly, an online social commerce platform, has released the results of its Social Channel Influence Survey. The results show that 92 percent of respondents believe reading a recommendation is important before purchasing a product. Furthermore, when buying eBooks or software 47 percent said a friend's recommendation on social media is more influential than a T.V. ad (31 percent) or a celebrity recommendation via social media (14 percent). When asked how often they research blogs or product reviews before buying such products, 11 percent selected never while 18 percent chose always.

"This study shows that traditional online advertising is not the most effective way to reach your audience and sell products and services," said Henrik Wastlund, CEO of Shoutly. "Instead, consumers want to read a trusted recommendation before buying a new product."

The most trusted social media platform for product recommendations, according to respondents, is Facebook followed by YouTube and Twitter.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.