QUICK HIT: Publishers Gain ML-driven Style Control Over Native AdSense Ads

Peter Devereaux
by Peter Devereaux 16 Jan, 2023
QUICK HIT: Publishers Gain ML-driven Style Control Over Native AdSense Ads
Publishers using native in-feed ads from Google AdSense on their sites can now choose to have the company's machine learning capabilities control the creative look and feel of those sponsored units.

Native In-feed ads, for the unfamiliar, are those designed to have a similar or identical look and feel to the rest of the content in a (content) feed. They've proven to be effective for publishers and advertisers but Google is always looking for opportunities to make it even better

When creating an in-feed ad unit today, publishers will now be able to select the " Let Google suggest a style" option. They can then enter a URL with a feed on it and then select an element from the feed such as font, color, or style for the ad unit to match.

While this new machine learning-driven option is certainly going to be appealing for style conscious publishers, Google did note that the manual functionality is still available.
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.