QUICK HIT: Grandma Hates Advertising

Peter Devereaux
by Peter Devereaux 16 Jan, 2023
QUICK HIT: Grandma Hates Advertising

Your Nonna/Bubbe/Abuelita/Grandma doesn't care for your advertising efforts... at all.

Read more below...

granny2 Nearly three quarters of Baby Boomer women reportedly don't pay any attention to advertising according to a new report, "Elastic Generation: The Female Edit", from JWT London Innovation Group.

The report reveals that 91 percent of the respondents, (women aged 53 to 72), wished advertisers would "treat them as people and not as sterotypes." 

This is a key demographic for marketers and advertisers  as the study confirmed that 78 percent of those over 50 were in control of hosuehold spending, with the same group acounting for half of all consumer spending in the UK.

Some other interesting highlights from the report include: 

+ 71% stated they were still a 'kid at heart' 
+ 73% expressed displeasure at how their generation was patronized with regards to technology. 
+ 81% of women polled said they did not recognise themselves in advertising supposedly targeted at their generation.
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.