QUICK HIT: Advertising's Future is Programmatic

Peter Devereaux
by Peter Devereaux 16 Jan, 2023
QUICK HIT: Advertising's Future is Programmatic
According to Publicis Groupe Zenith's recently released Programmatic Marketing Forecast, just over two-thirds of all digital display advertising (67 percent) will be traded programmatically by 2019. 

Growing at an annual average rate of 21 perent per year currently, programmatic ad sales this year could reach nearly $58 billion.

Programmatic trading is most advanced in three English-speaking markets according to the report: Canada (81 percent), the U.S. (78 percent) and the UK (77 percent), followed by Denmark (70 percent) and France (63 percent).

In many ways, the United States is really driving the broader global growth, increasing its percentage of display that will be traded programmatically this year from 78 percent to 83.6 percent in 2019. 

The forecast also reveals that while China is a digital leader in many ways - particularly as it relates to mobile - the country's digital advertising market is a laggard when it comes to programmatic with just 29 percent of display ads traded programmatically compared to the world average of 59 percent.  
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.