Quick Hit: Ad Spend Booming Despite Ad Blockers

Peter Devereaux
by Peter Devereaux 24 Oct, 2017
Quick Hit: Ad Spend Booming Despite Ad Blockers
Digital advertising spend will grow by an expected 18 percent compound annual growth rate over the next five years, rising from $184 billion in 2017 to $420 billion in 2022, according to a new report from Juniper Research. 

Contrary to this trend, the new research, "Future Digital Advertising - AI, Ad Fraud & Ad Blocking 2017-2022" predicted the annual growth of online advertising spend will slow to only four percent globally by 2022, indicating the impact of ad blocking adoption across desktop devices and the increasing usage of mobile devices as the primary means for browsing.

The research also predicted that nearly 75 percent of all delivered digital ads will use AI as a means of user targeting in 2022. Data sharing partnerships will enable publishers to increase targeting efficiency, utilizing acquired data, such as geolocation, browsing cookies, and cross-device identification, to provide end-users with highly tailored digital ads. Despite objections to perceived invasions of privacy, platforms will continue to seek innovative means of data collection to provide personalized online ads.

"The critical factor for maintaining revenues lies in increasing the quality of experience for browsers," said research author Sam Barker. "Whereas ad blocking will eliminate intrusive ads, platforms leveraging AI for targeting will deliver more personal and accepted ads."
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.