PPC

PPC Ad Management Comes to Magento Connect

Pete Prestipino
by Pete Prestipino 20 Mar, 2012
PPC Ad Management Comes to Magento Connect

AdWords bid management application WordWatch announced an interesting integration with Ebay-owned ecommerce solution Magento.

The application, which is designed for small business advertisers, is the first such PPC management application in the Magento Connect store - Magento's repository for third-party application extensions. WordWatch will have dibs on more than 110,000 Magento users. The application will enable merchants to automate their AdWords management and optimize spend through a process of monitoring, analyzing and adjusting keyword bids.

"We're very happy to get our app into the Magento Connect store. Magento is one of the largest and most respected storefront companies on the Web and we're sure that our WordWatch app will be helpful to their merchants," says Todd Wilkinson, CEO of WordWatch.

View of WordWatch dashboard within Magento:

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.