Popular Publisher Crashes the Video Party

Peter Devereaux
by Peter Devereaux 23 Mar, 2015
Popular Publisher Crashes the Video Party

Watching online videos isn't just for millennials anymore, as senior executives are finding themselves glued to their computers or mobile phones too.

 

In fact, according to this post, more than 80 percent of senior executives watch more video than they did a year ago and given the choice, 59 percent of executives would rather watch a video than read an article - proving the value video marketing has when trying to get in front of decision-makers.

 

Publisher of established magazines, including The New Yorker, Vogue and Wired, Condé Nast's Entertainment division has announced an agreement with Rapt Media, which will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ's original digital video programming as well as its advertising offerings.

 

For the unfamiliar, CNÉ is a division of Condé Nast that focuses on the development, production and distribution of original television, feature film and digital video offerings based on the company's media brands. This agreement will mostly play out on The Scene, a platform that curates and showcases video content from CNÉ, and traditional and new media companies. For example, Bon Appetit Editor Alison Roman's editorial video is published on The Scene, as are editorial videos from GQ and other media outlets. The Scene also has original series (maybe a step toward Netflix's original series-type programming).

 

 

Aside from the content itself, CN‚àö√¢ is banking on this agreement boosting ad revenue. It will offer Rapt Media's platform to advertisers through new integrated marketing packages. According to the announcement, the new packages will include an interactive play within the actual ad unit, creating an offering that will allow visitors to CN‚àö√¢-operated sites to view the ads in a way that is personalized and more relevant to their interests.

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.