Evidon, which powers the self-regulatory program for Digital Advertising Alliance's (DAA) online behavioral advertising (OBA), will plug right into DoubleVerify's measurement platform, becoming its exclusive provider of compliance services related to the self-regulation program for the U.S. and the EU ePrivacy Directive.
The pairing will also establish the first "One-Tag" integration streamlines agency and advertiser workflow, increasing the adoption of compliance with the U.S. self-regulatory program and ePrivacy Directive. DoubleVerify's global clients can utilize its integrated measurement platform to gain benefits from both the DoubleVerify measurement technology and Evidon's InForm in-ad notice platform, and it's offered as a fully integrated, single tag solution.
All of DoubleVerify's existing OBA compliance relationships will immediately transfer to Evidon.