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Selling Advertising; Not Adsense
by Peter Devereaux
There are essentially two options when it comes to monetizing on the presence of your site through ...
Pay-per-call - I take it back!
by Peter Devereaux
I have been a little rough on the concept of pay per call in the past. Why? Well, costs are high now and I ...
Hot and Cool Advertiser Tools
by Peter Devereaux
If you are like most Internet advertising managers you are constantly searching for ways to expand the ...
PPC
Using PPC to Promote Online Stores
by Peter Devereaux
Not all Pay-Per-Click campaigns are created equal. Or at least they should not be. The basic elements of a ...
Take 2nd Tier Ad Networks Seriously
by Peter Devereaux
Don't Put Your All Your Advertising Eggs In One Basket If you have spent any time promoting a Website online, ...
Breaking Through Click Fraud Hype
by Peter Devereaux
Definitions, Suggestions and Solutions for PPC Advertisers Is click-fraud rampant on the Web? It's hard to ...
PPC
The Allure of PPC for Small Biz
by Peter Devereaux
There are good reasons why many webmasters and website owners choose to pay for visitors to their website as ...
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