Longer Headlines in Select Adwords Listings

Pete Prestipino
by Pete Prestipino 04 Feb, 2011
Longer Headlines in Select Adwords Listings

Google has never been one to shy away from testing its search results pages. It's latest test will enable advertisers to display more information in the headline.

Google is changing the placement of the first description line for certain ads that appear above the natural search results on Google.

 

For ads where each line appears to be a distinct sentece and ends in the proper punctuation, description line 1 will be moved to the headline and seperated by a hyphen.

Expect the changes to result in higher clickthrough rates as well as other top ads that appear beside them. Only a few ads will be show with the longer headline as it stands now.

 

If you want to increase the chance of having your ads appear with longer headlines, Google is advising advertisers to ensure each line of the ad appears to be a distinct sentecne and ends in the proper punctuiation.

Before:



After:

 

 
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.