Local Ad Network Serves 1 Billion Impressions

Michael Garrity
by Michael Garrity 07 Feb, 2012
Local Ad Network Serves 1 Billion Impressions

Local Corporation, the online local media company behind the website Local.com, is reporting 1 billion ad impressions served by its display network from January to December 2011, a 300-percent increase.

In addition to serving impressions via Local.com, Local Corporation has also partnered with over 1,000 regional media sites and shows ads on its display network for third-party Web publishers.

Local Corporation display ads produce CPM revenue on banner ads served through the system.

Also part of the Local display network is RAMP, an automated, cloud-based, rich-media advertisement creation and publishing tool for browser and mobile environments using local product data. Using RAMP, advertisers and marketers can create, deliver and track custom rich-media ads over various environments with just one tag.

Local display advertising seems to be the future of online marketing, as BIA/Kelsey projects that it will account for about 30 percent of display ad spend (or $4.9 billion) by 2015.

Michael Garrity
Michael Garrity
Michael Garrity, Director of Marketing for Francis Lofts & Bunks, is an accomplished writer with a rich background in marketing, communications, and community engagement. With expertise in content creation and management, marketing strategy, digital advertising, SEO, social media management, and proficiency in various tools including Microsoft Office, Adobe InDesign, and Adobe Photoshop, he is well equipped to deliver outstanding results. Holding a BA in English Literature from St. Joseph's College (IN), Michael graduated Summa Cum Laude with a 3.92 GPA, honing his strong communication skills. His diverse experience makes him a valuable asset to any team.