Leading Tech Companies are Fueling Display Advertising

Michael Phillips
by Michael Phillips 23 Feb, 2011
Leading Tech Companies are Fueling Display Advertising

Website Magazine's January issue about 2011 Web trends predicted that bold and innovative new technologies would fuel the resurgence of online display advertising this year.

It's happening, by way of leading tech companies like Microsoft and their HTML5-based unit for tablets and smartphones that connect five panels into a 300 x 3,000 interactive film strip. The early winner, however, may be Vibrant's new VIA Dynamic technology that will give new meaning to the term "contextual relevancy". The Vibrant ad units have live feeds that can reword advertisers' ad copy to better match the content of a Web page, and the ads can change colors, fonts and calls-to-action to fit their surroundings in real time.

This is one item from the April 2011 issue Net Briefs department.

See Next , Üí
, Üê See Previous

Upgrade to a professional-level subscription or renew to receive your free copy of Web 360!

Michael Phillips
Michael Phillips
Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series.