Kenshoo Local 2.0 features include new onboarding and campaign creation tools, support for Facebook, Baidu, and Yandex, multiple conversion event optimization, dimension and category tagging, customizable online reporting dashboards, and flexible scheduled email reports, among many others.
The solution is is designed for companies that serve high volumes of small to medium-sized businesses, including agencies, traditional media publishers, directories, and online resellers. Kenshoo Local might also be appealing to regional, national and global advertisers with multiple locations, dealers or franchises.
"Kenshoo Local 2.0 is a game-changer," said Gregg Stewart, president at 15miles. "15miles has always seen great results from Kenshoo Local, but the latest version will allow us to take our clients' search and social campaigns to the next level. We're particularly keen to use dimensions tagging to categorize and analyze various campaign elements outside the confines of traditional search engine hierarchies and to help inform our leading-edge local SEM strategies."