Kenshoo Local 2.0 for Mass Campaign Management

Pete Prestipino
by Pete Prestipino 21 Sep, 2011
Kenshoo Local 2.0 for Mass Campaign Management

Digital marketing software Kenshoo released a new version of its local search marketing and social advertising solution today which has been consolidated to run on Kenshoo's Universal Platform.

Kenshoo Local 2.0 features include new onboarding and campaign creation tools, support for Facebook, Baidu, and Yandex, multiple conversion event optimization, dimension and category tagging, customizable online reporting dashboards, and flexible scheduled email reports, among many others.

The solution is is designed for companies that serve high volumes of small to medium-sized businesses, including agencies, traditional media publishers, directories, and online resellers. Kenshoo Local might also be appealing to regional, national and global advertisers with multiple locations, dealers or franchises.

"Kenshoo Local 2.0 is a game-changer," said Gregg Stewart, president at 15miles. "15miles has always seen great results from Kenshoo Local, but the latest version will allow us to take our clients' search and social campaigns to the next level. We're particularly keen to use dimensions tagging to categorize and analyze various campaign elements outside the confines of traditional search engine hierarchies and to help inform our leading-edge local SEM strategies."

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.