A new partnership between two local marketing platforms aims to help brands better manage, monitor and optimize their local listings and ad campaigns.
Digital marketing provider Kenshoo has teamed up with local content network CityGrid in a move that will help marketers manage and optimize ads on the CityGrid ad network within the Kenshoo Local platform.
The partnership makes Kenshoo Local the first integrated local platform that is capable of directly managing CityGrid Places and reporting on CityGrid traffic alongside search engine marketing (SEM) campaigns. This means that marketers can leverage Kenshoo Local's automated reporting suite to create and analyze CityGrid and SEM campaigns side-by-side. Moreover, the Kenshoo/CityGrid offering provides additional benefits for local marketers including ease of onboarding, bulk campaign management, enhanced reporting and optimization across all SEM and local listings in a single dashboard.
"SMBs and multi-location brands like major retailers want more phone calls and in-store traffic, and plugging Kenshoo Local into CityGrid's hyper local and mobile traffic source enables our clients to achieve these goals and offers opportunities for more holistic optimization," said Will Martin-Gill, general manager of Kenshoo Search. "This partnership plays to the key strengths of our companies: CityGrid's leading local network and Kenshoo's leading user experience for campaign creation, reporting, analysis and optimization."