Google Slips, Facebook Grows, in Display Advertising

Peter Devereaux
by Peter Devereaux 13 Jul, 2015
Google Slips, Facebook Grows, in Display Advertising

According to a recent IgnitiionOne's Q2 Digital Marketing Report, advertisers are turning to Facebook in droves while reducing their display ad spend on Google.

Total spend on programmatic, according to IgnitionOne, is experiencing a phenomenal rate of growth (33 percent year-over-year growth). Facebook's share of display ad spend (limited to the IgnitionOne platform) rose to 16 percent while Google's display share fell to 31 percent. Facebook still has quite a long way to go but it seems it is certainly closing the gap and quickly.

IgnitionOne also revealed some interesting data on the programmatic display breakdown. According to activity on its platform, retargeting was the dominant display tactic used among its advertisers, with 45 percent of display ads shown to past site visitors in Q2.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.