Digital advertising has never been more effective. Today's brands are in greater control of their messaging (with myriad interactive bells and whistles at their disposal) and their virtual future, but even the biggest and most sophisticated spenders are faced with a variety of problems. The bad news is that there doesn't seem to be any viable solution to solve the pervasive ills of the market - at least not yet.
From the viewability failures of video and display ads, to the increasing levels of fraud in the performance ad space (not to mention the seemingly ever-increasing costs), today's advertisers are more aware of wasted budgets and diminishing returns than those before them. They are continually on the lookout for better solutions and platforms in which they can invest their marketing dollars.
One thing is for certain - it's nearly impossible to compete without spending at least a portion of a promotional budget on digital advertising today. Fortunately, advertising technology affords current brands a powerful entry point to reach consumers and deepen engagement on their path to conversion - from mobile devices to the desktop and all of the channels in between.
In this month's Website Magazine Top 50, readers will find many of the most popular networks, platforms and solutions to engage in digital advertising. The most astute digital media professionals, of course, will notice that the biggest vendors (including Google and Facebook) are absent from this list, but there is good reason. Most brands are already heavy users of these platforms. In essence, those who are not using them are in the minority. The good news is that there are plenty of alternatives for advertising and in nearly every conceivable channel - from mobile apps and video, to PPC and display.
If you're looking to take your brand to new and greater heights in 2015, Website Magazine's list of the Top 50 Digital Ad Platforms should be your first destination. Website Magazine has also provided additional insights on the advertising solutions listed at wsm.co/top50ads - check it out and start 2015 on the right virtual foot.
The fourth quarter of 2014 was a big one for search advertising in the Americas, with Kenshoo reporting a 24 percent increase in spend and a 42 percent increase in advertiser revenue over the previous quarter. Learn more at wsm.co/seads14.
1. Adform.com
2. Brightcove.com
3. AdRoll.com
4. BuySellAds.com
5. RocketFuel.com
6. Advertising.com
7. RubiconProject.com
8. AppNexus.com
9. Turn.com
10. Yodle.com
11. ReachLocal.com
12. Criteo.com
13. MillennialMedia.com
14. OpenX.com
15. Chitika.com
16. YuMe.com
17. Chango.com
18. InMobi.com
19. PubMatic.com
20. Infolinks.com
21. Exponential.com
22. ReTargeter.com
23. AdKnowledge.com
24. VibrantMedia.com
25. Outbrain.com
26. SpecificMedia.com
27. Xaxis.com
28. Bizo.com
29. LiveRail.com
30. 7Search.com
31. SiteScout.com
32. Adap.tv
33. Taboola.com
34. Clickbooth.com
35. LookSmart.com
36. ConversantMedia.com
37. SpotXchange.com
38. BurstMedia.com
39. RadiumOne.com
40. CasaleMedia.com
41. Appia.com
42. Adblade.com
43. BrightRoll.com
44. Bidvertiser.com
45. AdMarketplace.com
46. AirPush.com
47. amobee.com
48. Clicksor.com
49. CPXi.com
50. OneSpot.com