Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners

Peter Devereaux
by Peter Devereaux 09 Feb, 2016
Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners

The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently.

A survey released recently from mobile location firm Retale found that 60 percent of clicks on mobile banner ads were mistakes (accidental). 

Those fat fingers and "pocket clicks" of yours are not only a real problem for advertisers (who are often forced to pay for all clicks received), but are causing consumers to feel "annoyed" (68 percent), "frustrated" (45 percent), and downright "angry" (22 percent) according to the Retale research. It's sort of a lose-lose situation it seems.   

"Mobile display spend will hit $18 billion this year," said Pat Dermody, President of Retale. "Given the investment and with the majority of mobile banner clicks done accidentally, brands, marketers and agencies should reconsider their mobile strategies. Keep in mind, mobile display campaigns may suffer, not just from accidental clicks, but from viewability and fraud. To counteract these challenges and reach mobile users, other approaches need to be part of the mobile marketing mix."

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.