Digital Ad Measurement Denied Its Big Leap Forward

Derek Schou
by Derek Schou 31 Dec, 2014
Digital Ad Measurement Denied Its Big Leap Forward

As digital advertisers work to drive as much engagement and interaction as possible, it is crucial that they receive accurate metrics on how their ads are performing.

The Interactive Advertising Bureau (IAB) has released its latest paper titled "State of Viewability Transaction 2015" and it's shining a rather bright virtual light on a real problem in the industry right now.

While

Derek Schou
Derek Schou
Derek Schou is a seasoned marketing and business professional with extensive experience in various industries, including electronics, automotive, environmental cleaning, industrial networking, and digital publishing. He is skilled in SQL, CRM administration using both Salesforce and Microsoft Dynamics, WordPress, website design using HTML5, CSS3, JavaScript, Python, Adobe Creative Suite, Kronologic, and Microsoft Office. With his diverse skill set and industry experience, Derek is equipped to help businesses achieve their marketing and business goals.