Cookieless Device Identification with BlueCava

Pete Prestipino
by Pete Prestipino 30 Jan, 2012
Cookieless Device Identification with BlueCava

Device identification technology provider BlueCava released the latest version of its platform, providing an immediate solution for companies doing business in the European Union that could potentially affected by the EU's ePrivacy Directive.

BlueCava has essentially introduced a device identification option that allows businesses to identify and target web users, without the use of cookies. BlueCava's solution supports both an opt-out and opt-in privacy model, which provides EU companies with the necessary tools to comply with the ePrivacy Directive. BlueCava's technology works with any computing device (PCs, smartphones, laptops, game consoles and set-top boxes).

"After working with major brands and leading publishers in the EU, we became acutely aware of how the ePrivacy Directive is severely hindering European businesses that rely on cookies," said David Norris, CEO of BlueCava. "Device identification has surfaced as one of the best ways that companies doing business in the EU can continue to reliably target customers across all devices."

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.