Bing Change History Connects Action to Results

Digital advertising today moves fast, and if you don't analyze what's going on once in a while you'll likely miss something really important.

That's why it's good to see Bing's recent announcement that it will soon release a Change History Graph to help advertisers understanding what exactly affected ad performance.

The feature will essentially enable advertisers to understand which individual actions influence what specific type of performance improvement and can dramatically improve optimization efforts - at least for those using Bing Ads.

Users will be able to see all the changes they have made to a campaign (be it new keywords or different ad copy) and identify the adjustments that were most influential and to what extent.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.