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Michael Phillips
Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series.
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Effectively Advertising on Tablets
by Michael Phillips
Research conducted by mobile ad network Greystripe suggests that bold images and video are the best methods ...
iAd Gallery Shows Advertisers the Way
by Michael Phillips
If your business is considering running mobile ad campaigns (or already running them) have a look at a new ...
Death of the Ad Network?
by Michael Phillips
Add The New York Times Co., Hearst, Tribune and Gannett to the list of big publishers looking to push ad ...
Leading Tech Companies are Fueling Display Advertising
by Michael Phillips
Website Magazine's January issue about 2011 Web trends predicted that bold and innovative new technologies ...
A New Way to Advertise: Ambient Point of Action
by Michael Phillips
There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of ...
Video Ads Gaining Acceptance and Revenue
by Michael Phillips
Hulu.com recently announced that the website will earn $240 million in 2010, up drastically from $108 million ...
Asia-Pacific Ad Market to Surpass All Others
by Michael Phillips
According to a new report from eMarketer and Starcom Media Vest Group, the Asia-Pacific region will account ...
Three Brilliant and Inspiring Animated Advertisements
by Michael Phillips
Traditional banner ads have a long history. They experienced a heyday before the dot-com bust, saw a revival ...
YieldBuild Ad Optimizer Drops Fees
by Michael Phillips
YieldBuild is an advertising optimization system that works with several major ad networks to provide the ...
AdSense Opens to Third-Party Ad Networks
by Michael Phillips
Google's AdSense is expanding their reach once again, and it has the potential to greatly benefit publishers. ...
LinkShare Opens Pay-Per-Call, Turns Heads
by Michael Phillips
LinkShare has a long, productive history in the affiliate space, and the latest LinkShare innovation is ...
Online Ad Spend Falls for First Time in 8 Years
by Michael Phillips
According to IDC, online ad spending will drop in the first quarter of 2009 for the first time since the ...
Google Ad Manager Out of Beta
by Michael Phillips
After what seems like a nanosecond in beta, Google's Ad Manager is open to the public. The system is designed ...
Google Releases Ad Manager
by Michael Phillips
Fresh off the completion of their Doubleclick deal, Google has released Ad Manager. The system is designed to ...
Yahoo and Adobe to Offer Online Ads in PDFs
by Michael Phillips
Yahoo and Adobe have partnered to offer dynamic, online ads in PDF documents, currently in beta testing. The ...
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