Appia's new ad network enables developers to promote their apps by targeting ads by country and platform to promote their apps; it supports Android, iOS, Java, Symbian, Windows Mobile, BlackBerry, and Palm; and developers only pay for actual downloads of their apps.
"While developers scramble to figure out discoverability in light of new policies within Apple's App Store and Google's Android Marketplace, we are providing new options for developers to market and promote their apps and only pay for results," said Jud Bo
Appia delivered 22 million downloads in March, reaching over 200 million mobile subscribers in 200 countries.