Digital Advertising News, Tips & Trends from Website Magazine

 

Welcome to Website Magazine's Digital Advertising News section, your go-to source for the latest updates, tips, and trends in the world of digital advertising. Our blog content is dedicated to helping businesses of all sizes and industries navigate the rapidly-evolving digital advertising landscape.

 

From Facebook and Amazon advertising tips to small business advertising strategies, our team of expert contributors shares insights and best practices to help you optimize your advertising campaigns and drive better results. Whether you're a seasoned advertising professional or just getting started, our content is designed to educate, inform, and inspire you to take your advertising efforts to the next level.

 

Stay up-to-date with the latest news and trends in the advertising industry, and learn from real-world case studies and success stories from leading brands and businesses. We cover all aspects of digital advertising, including social media advertising, display advertising, programmatic advertising, mobile advertising, and more.

 

At Website Magazine's Digital Advertising News, we're committed to providing high-quality, actionable content that helps you achieve your advertising goals. So if you're looking for the latest digital advertising tips and insights, be sure to check back often and join our community of digital advertisers.

PPC
Should You Be Reading PPC Hero?
by Doug Hughes
Pay-per-click (PPC) advertising can be a powerful tool for businesses looking to reach new customers and grow their online ...
Should You Be Reading PPC Hero?
PPC
Tips to Improve PPC Campaigns and Reduce Cost Per Click
by Travis Bliffen
Tips to Improve PPC Campaigns and Reduce Cost Per Click
Pay per click advertising can be an effective method of driving traffic instantly to your website or blog. In ...
PPC ,  Latest ,  Trending
2023 Google Ads for Lead Generation
by Doug Hughes
2023 Google Ads for Lead Generation
Introduction to Google Ads for Lead Generation in 2023 Google Ads is an advertising platform that allows ...
Addressing Demand-Side Ad Fraud Woes
by Pete Prestipino
Addressing Demand-Side Ad Fraud Woes
Sell-side platform Pubmatic has had enough with advertising fraud. The company recently announced its new ...
One Small Step for Google, One Giant Leap for Digital Advertisers
by Pete Prestipino
One Small Step for Google, One Giant Leap for Digital Advertisers
For as long as many of us can remember, advertising fraud has been a real and pervasive threat in the online ...
People-based Targeting & Measurement with Shopcom/LiveRamp
by Pete Prestipino
People-based Targeting & Measurement with Shopcom/LiveRamp
To meet the demands and expectations of today's users, enterprises need to augment their understanding of ...
5 Tips to Select the Perfect Marketing Agency Partner
by Matt Hensler
5 Tips to Select the Perfect Marketing Agency Partner
Swipe left, swipe right-if it were only that simple. It takes time to find the right partner in our personal ...
Consistency Rules & The Role of Video Advertising Frequency
by Pete Prestipino
Consistency Rules & The Role of Video Advertising Frequency
Advertising is not a one-time affair - it requires consistency if it's going to work. Video advertising ...
Breaking Down Your Website Ad Spend: Why It Matters.
by Sam Goldberg
Breaking Down Your Website Ad Spend: Why It Matters.
Every once in awhile something new pops up that is worth noticing. No, I am not talking about salty caramel ...
QUICK HIT: Publishers Gain ML-driven Style Control Over Native AdSense Ads
by Peter Devereaux
QUICK HIT: Publishers Gain ML-driven Style Control Over Native AdSense Ads
Publishers using native in-feed ads from Google AdSense on their sites can now choose to have the company's ...
2017 Advertising Fraud Solution Roundup; The Names to Know
by Peter Devereaux
2017 Advertising Fraud Solution Roundup; The Names to Know
Website Magazine's August 2017 issue covered several vendors and steps that ecommerce merchants could take to ...
QUICK HIT: Fighting The Good Video Ad Fraud Fight
by Pete Prestipino
QUICK HIT: Fighting The Good Video Ad Fraud Fight
Fraud is top of mind with digital advertisers but is the industry doing enough? Well, it depends greatly on ...
Bidding Strategies at AdWords in Focus
by Pete Prestipino
Bidding Strategies at AdWords in Focus
If there is one digital profession that will likely be replaced by the convergence of machine learning and ...
Native Ad Opportunities for Video Expanding
by Peter Devereaux
Native Ad Opportunities for Video Expanding
Native advertising offerings and opportunities are expanding at a time when marketers plan to grow native ...
Branch Out from Google for Paid Ads
by Kayla Matthews
Branch Out from Google for Paid Ads
For a number of years, Google has been the go-to choice for click-through advertising. After all, Google ...
Increase Inbound Call Volume with Google's Call Bid Adjustments
by Pete Prestipino
Increase Inbound Call Volume with Google's Call Bid Adjustments
Did you know that pay-per-call technology solutions have been around for nearly two decades? While it has not ...
Why Battle Over Advertising Attribution When Incrementality Can Win the War?
by Claude Denton
Why Battle Over Advertising Attribution When Incrementality Can Win the War?
If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising ...
Can Facebook Beat Google?
by Pete Prestipino
Can Facebook Beat Google?
Facebook continues to narrow the gap on Google's lead in digital advertising thanks in part to the growth of ...
Maximize Conversions from AdWords Automatically
by Pete Prestipino
Maximize Conversions from AdWords Automatically
Google has introduced a new Smart Bidding strategy that intends to set the right bid for each auction in ...
Practical Tips for Programmatic Ad Buying
by Pete Prestipino
Practical Tips for Programmatic Ad Buying
Digital advertising today is much different than just a few short years ago. Programmatic advertising is the ...
Advertising to the Information Seekers
by Pete Prestipino
Advertising to the Information Seekers
Question-and-answer site Quora, which first launched an advertising product last year, recently introduced a ...
Viewability Data From ComScore Brings Digital Ad Fraud in Focus
by Pete Prestipino
Viewability Data From ComScore Brings Digital Ad Fraud in Focus
With ad fraud remaining a top concern for digital advertisers, comScore has announced it will be offering a ...
Is Ad Blocking Really That Bad?
by Pete Prestipino
Is Ad Blocking Really That Bad?
Digital advertising and 'Net publishers are concerned about ad blocking and its numerous implications, but ...
TECH TALK: Retargeting and the Path to Least Annoyance
by Peter Devereaux
TECH TALK: Retargeting and the Path to Least Annoyance
Three out of four consumers now notice retargeted ads. With consumer awareness increasing, brands must show ...
Google AdSense Debuts New Experiments
by Pete Prestipino
Google AdSense Debuts New Experiments
There's no better way to improve your digital presence (and revenue) than to conduct tests, right? Right. ...
QUICK HIT: Grandma Hates Advertising
by Peter Devereaux
QUICK HIT: Grandma Hates Advertising
Your Nonna/Bubbe/Abuelita/Grandma doesn't care for your advertising efforts... at all. Read more below... ...
Advertisers Peeved with Google's Removal of Function Words in Exact Match
by Pete Prestipino
Advertisers Peeved with Google's Removal of Function Words in Exact Match
Google recently announced it has changed the behavior of how close variants works in Google AdWords - and ...
Microsoft Adding a Chatbot Extension to Search Results
by Polly Page
Microsoft Adding a Chatbot Extension to Search Results
Artificial intelligence is influencing every aspect of the digital experience. The reason, of course, is ...
Google to Collapse Unfilled Ad Units for AdSense
by Pete Prestipino
Google to Collapse Unfilled Ad Units for AdSense
For several months now, AdSense publishers (affiliates) have had the ability to opt in to a program that ...
Is This a Better Keyword Tool for Digital Advertisers?
by Pete Prestipino
Is This a Better Keyword Tool for Digital Advertisers?
Online advertising software and service provider WordStream has unveiled a new and vastly improved keyword ...
Mobile Ad Spend Poised to Double by 2021
by Pete Prestipino
Mobile Ad Spend Poised to Double by 2021
By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from ...
Click versus Call: Google's Bid Adjustment Means Marketers Can Have Both
by Nancy Lim Rothman
Click versus Call: Google's Bid Adjustment Means Marketers Can Have Both
What do 77 percent of Americans own and half of its users say they can't live without? A smartphone. Maybe ...
Video Ad Completion Rates Reach New Highs, While Fraud Rates See New Lows
by Pete Prestipino
Video Ad Completion Rates Reach New Highs, While Fraud Rates See New Lows
Video advertising may be coming into its own. Extreme Reach, a provider of video ad technology, recently ...
QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score
by Pete Prestipino
QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score
Advertisers are concerned, and rightly so, about fraudulent traffic in advance of the holiday season. ...
Video Ads: What's The Most Effective Format?
by Bill Larson
Video Ads: What's The Most Effective Format?
Experts have long suggested that video advertising would eventually become a core part of the marketing mix ...
The Biggest Threat to Google & Facebook Revenues
by Pete Prestipino
The Biggest Threat to Google & Facebook Revenues
Ask any digital advertising professional which platforms receive the bulk of their promotional budget and ...
90 Percent of Affiliate Marketing is Not Disclosed to Users
by Pete Prestipino
90 Percent of Affiliate Marketing is Not Disclosed to Users
The Federal Trade Commission requires that whenever you are being paid to post something you make the ...
Use In-Market Audiences to Find Ideal Consumers
by Pete Prestipino
Use In-Market Audiences to Find Ideal Consumers
If advertisers cannot target consumers, they will move their spend to another channel or publisher. Targeting ...
Embrace the Spin: Leveraging Performance Advertising for Public Relations
by Pete Prestipino
Embrace the Spin: Leveraging Performance Advertising for Public Relations
Today's enterprises often look at search-based advertising programs exclusively as a means to drive ...
Where Mobile Programmatic Ad Fraud is the Worst
by Ken Meloni
Where Mobile Programmatic Ad Fraud is the Worst
Mobile ad tech provider AppLift has released a study revealing international fraud distribution data as ...
Who Will Do Your Media Planning in the FuturePeople or Machines?
by Scott Turner
Who Will Do Your Media Planning in the FuturePeople or Machines?
Clearly, the move to buying media programmatically has had a profound impact on staffing and skillsets ...
Get Rich Quick With Native AdSense Ads
by Pete Prestipino
Get Rich Quick With Native AdSense Ads
As consumers grew blind to display advertising over the years, advertisers and publishers began embracing any ...
Value Exchange Ads Lead to Higher Engagement
by Pete Prestipino
Value Exchange Ads Lead to Higher Engagement
Rewarded advertisements - also known as "value exchange" ads - allow users to earn in-app currency or unlock ...
QUICK HIT: Ad Engagement Explodes in Q4 at Marin Software
by Peter Devereaux
QUICK HIT: Ad Engagement Explodes in Q4 at Marin Software
Marin Software has released research (Q4 2017 Digital Benchmark Report) showing a 75% increase in user ...
The Rise of Marketing Mix Modeling
by Corinne Hanson
The Rise of Marketing Mix Modeling
Follow Unilever's Lead on Ad Spend? Accurate and detailed reporting is of paramount importance to the success ...
The Biggest Bot Network
by Pete Prestipino
The Biggest Bot Network
Digital advertising may have just suffered its biggest bot attack yet - and it may have cost enterprises ...
Compare Your Ad Campaigns Against Competitors
by Pete Prestipino
Compare Your Ad Campaigns Against Competitors
Brands promoting their goods and services via Bing Ads can now add competitive metrics (aka share-of-voice ...
Dynamic Video Retargeting: Facebook, AdWords or Both?
by Sarah Nochimowski
Dynamic Video Retargeting: Facebook, AdWords or Both?
You've probably heard by now that dynamic video retargeting is one of the most successful forms of ...
Can Blockchain Save Programmatic From Itself?
by Julius Blackwell
Can Blockchain Save Programmatic From Itself?
Blockchain is poised to disrupt nearly every industry - and digital advertising is no different. Fraud has ...
Optimize Your Ad Yield; Let Header Bidding Compete with Direct Sales
by Stephen Johnston Jr.
Optimize Your Ad Yield; Let Header Bidding Compete with Direct Sales
When it comes to yield management in online advertising, most publishers have a good idea of when inventory ...
QUICK HIT: Advertising's Future is Programmatic
by Peter Devereaux
QUICK HIT: Advertising's Future is Programmatic
According to Publicis Groupe Zenith's recently released Programmatic Marketing Forecast, just over two-thirds ...
Google Could Be in Trouble (by 2023)
by Kyle Kelly
Google Could Be in Trouble (by 2023)
As a discovery channel, "Search" remains in the lead among consumers but the landscape is expected to change ...
A Look at How to Monetize Podcasts
by Amberly Dressler
A Look at How to Monetize Podcasts
The chances are great that you have either listened to a podcast, thought about starting one or have been ...
Bid Management & Optimization of Bing Search with Adobe Ad Cloud
by Pete Prestipino
Bid Management & Optimization of Bing Search with Adobe Ad Cloud
Adobe Advertising Cloud recently announced that it now offers three new enhancements to bid management and ...
Competitive Discovery & the Real Value of App Ads
by Pete Prestipino
Competitive Discovery & the Real Value of App Ads
How do your mobile app advertising campaigns compare to those of your competitors? You're about to find out. ...
Quick Hit: Ad Spend Booming Despite Ad Blockers
by Peter Devereaux
Quick Hit: Ad Spend Booming Despite Ad Blockers
Digital advertising spend will grow by an expected 18 percent compound annual growth rate over the next five ...
QUICK HIT: Google's AdWords Scripts Refresh in Focus
by Tiffany Jacobs
QUICK HIT: Google's AdWords Scripts Refresh in Focus
Several new capabilities have been added to AdWords Scripts in the new AdWords interface, which should make ...
Adobe & the Connected Advertising Experience
by Pete Prestipino
Adobe & the Connected Advertising Experience
Digital ubiquity is fast approaching and consumers are connecting whenever and wherever they can - including ...
Advertisers, Baby Boomers Watch YouTube Too
by Amberly Dressler
Advertisers, Baby Boomers Watch YouTube Too
Eighteen year olds to thirty-somethings may be watching YouTube in droves, but they are not the only ones. As ...
Rediscover Visitors With Remarketing Ads
by Pete Prestipino
Rediscover Visitors With Remarketing Ads
Your best prospects may have already visited your online store but never purchased anything; what are you ...
Dramatic Changes to Google's Sitelinks on Mobile Search Results
by Pete Prestipino
Dramatic Changes to Google's Sitelinks on Mobile Search Results
The manner in which Google's mobile search ads show sitelinks, callouts and structured snippets is changing - ...
How Artificial Intelligence is Revolutionizing the Ad Industry
by Mark Shore
How Artificial Intelligence is Revolutionizing the Ad Industry
Recall the scene in "Minority Report" in which Tom Cruise walks through an airport that automatically tailors ...
Tips, Trends and Transparency in Video Advertising
by Amberly Dressler
Tips, Trends and Transparency in Video Advertising
Over the past year, Facebook came to video advertisers with its hat in its hands announcing issues with video ...
Embracing the Fourth Wave of Marketing Measurement: People
by Amit Ahuja
Embracing the Fourth Wave of Marketing Measurement: People
When marketers say "people's interactions" or "consumer behavior," what we really mean is that we know a ...
How YouTube Advertisers Get It Wrong
by Amberly Dressler
How YouTube Advertisers Get It Wrong
Identifying a brand's target audience is one of the most effective ways a marketer can spend their time in ...
How Smart Are Your Display Campaigns?
by Pete Prestipino
How Smart Are Your Display Campaigns?
The secret to successful advertising campaigns relies on the brand's ability to deliver the right creative ...
Dynamic Search Ads Get Optimized at AdWords
by Pete Prestipino
Dynamic Search Ads Get Optimized at AdWords
Machine learning and the trend toward automation are changing the face of digital advertising in a big way. ...
STAT WATCH: Google Ad Dominance Continues
by Peter Devereaux
STAT WATCH: Google Ad Dominance Continues
Google has long been the dominant force in the digital advertising industry and its momentum does not seem to ...
Determine Ad Tech's Impact on Page Performance
by Pete Prestipino
Determine Ad Tech's Impact on Page Performance
Programmatic advertising marketplace OpenX announced the launch of a free Chrome tool/extension that will ...
Discovering Better Inventory with Smaato
by Pete Prestipino
Discovering Better Inventory with Smaato
Smaato released its Demand Platform (SDX) back in 2016 to provide its partners the ability to specify the ...
How to Improve the CTR on Your Programmatic Ads
by Marcus Cudd and Diana Ratliff
How to Improve the CTR on Your Programmatic Ads
Using software to purchase digital advertising (online display, social media advertising, mobile and video ...
Exploring the Opportunities in Programmatic Advertising
by Pete Prestipino
Exploring the Opportunities in Programmatic Advertising
Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ...
5 Best Practices for Improving the Viewability of Digital Ads
by Amberly Dressler
5 Best Practices for Improving the Viewability of Digital Ads
Getting your digital ad seen by its intended audience shouldn't be a struggle - as viewability isn't even a ...
The Transformation of Native Ad Experiences Has Begun
by Pete Prestipino
The Transformation of Native Ad Experiences Has Begun
Native programmatic is appealing to both publishers and advertisers and the industry is just now beginning to ...
Unlocking & Enhancing the User Experience with Affiliate Links
by Pete Prestipino
Unlocking & Enhancing the User Experience with Affiliate Links
Content monetization platform VigLink announced a partnership with MSN in early February 2017. The ...
YouTube Mobilizes Live Streams; Introduces Monetization
by Pete Prestipino
YouTube Mobilizes Live Streams; Introduces Monetization
YouTube announced two rather major improvements to their network this week and it's captured the attention of ...
Marketing Mix Modeling: How to Use It to Forecast Future Impact
by Jacob Smart
Marketing Mix Modeling: How to Use It to Forecast Future Impact
In today's workplace, marketers are forced to come up with new and improved ways of gaining product revenues. ...
Exclusion Lists for Bing Retargeting Ads
by Peter Devereaux
Exclusion Lists for Bing Retargeting Ads
Advertisers using search retargeting can see dramatically higher conversion rates and lower cost per ...
Top 50: Digital Advertising Movers & Shakers
by Peter Devereaux
Top 50: Digital Advertising Movers & Shakers
It is not an easy time to be in the digital advertising industry: ad blocking continues to threaten the ...
Stat Watch: Highs & Lows of Programmatic Advertising
by Amberly Dressler
Stat Watch: Highs & Lows of Programmatic Advertising
A Garter forecast from 2011 suggested that by 2017 chief marketing officers (CMOs) would spend more on IT ...
Quiz Time! Advertising Spend & Trends
by Peter Devereaux
Quiz Time! Advertising Spend & Trends
More Google searches take place on mobile devices than on desktops in 10 countries including the US and ...
Everbody Panic! Malvertising on the Rise.
by Pete Prestipino
Everbody Panic! Malvertising on the Rise.
Digital threat management solution RiskIQ released its annual malvertising report and it appears 2016 had a ...
Quiz Time! Advertising Spend and Trends
by Peter Devereaux
Quiz Time! Advertising Spend and Trends
More Google searches take place on mobile devices than on desktops in 10 countries including the US and ...
QUICK HIT: Ad Creative to Capture User Attention
by Pete Prestipino
QUICK HIT: Ad Creative to Capture User Attention
An eye-tracking study from Fairfax Media takes a closer look at which online ad creative elements best ...
The Power of the Super Bowl Advertisement Continues to Grow with Increased Digital Media Attention
by Michael Pavone
The Power of the Super Bowl Advertisement Continues to Grow with Increased Digital Media Attention
Advertising has long been a mirror for American culture, but nowhere is this as evident as the history of ...
Bing Adds Ad Extension Scheduling; Take Some Time Off
by Pete Prestipino
Bing Adds Ad Extension Scheduling; Take Some Time Off
Efficiency is the name of the game in advertising management, and that means using the features that ad ...
Making YouTube 'Better' for Advertisers & Consumers
by Pete Prestipino
Making YouTube 'Better' for Advertisers & Consumers
Google announced changes that will allow advertisers and agencies to better measure their campaigns and reach ...
AOL Rethinks the Digital Ad
by Pete Prestipino
AOL Rethinks the Digital Ad
AOL is introducing new ad formats that aim to re-conceptualize digital advertising. One of AOL's new ad ...
Ad Balance for AdSense Publishers
by Pete Prestipino
Ad Balance for AdSense Publishers
Google is introducing a new service that will enable AdSense publishers to show fewer ads on a particular ...
Non-Human Traffic (NHT) Quality in Focus
by Peter Devereaux
Non-Human Traffic (NHT) Quality in Focus
Traffic quality is obviously a major concern for digital advertisers and online publishers are carrying the ...
Passing the AdWords Certification Exam
by Peter Devereaux
Passing the AdWords Certification Exam
By Peter Prestipino, Editor-In-Chief The Web is woefully short on professional accreditations in the realm of ...
101: What to Consider When Advertising Online
by Peter Devereaux
101: What to Consider When Advertising Online
Revenues continue to soar, and small business owners (SBOs), who may have been hesitant in the past, are ...
4 Ways to Make Your Video Retargeting Campaign a Success
by Sarah Nochimowski
4 Ways to Make Your Video Retargeting Campaign a Success
Online advertising is not what it used to be. It is changing at a rate of knots and those who fail to keep ...
Bing App Install Ads [Sneak Peek]
by Pete Prestipino
Bing App Install Ads [Sneak Peek]
Bing is testing the ability for advertisers to promote applications listed in Apple's App Store or Google ...
Set Up Bing Ads with Greater Ease
by Peter Devereaux
Set Up Bing Ads with Greater Ease
It may not (ever) have the reach of Google Adwords, but Bing Ads has been on a roll recently introducing ...
Showcase Products & Services In Bing's Structured Snippets
by Pete Prestipino
Showcase Products & Services In Bing's Structured Snippets
Bing has begun rolling out Structured Snippets for text ads. Taking the same approach as Google, Structured ...
Watch Me! Personalized Video Ads Arrive
by Peter Devereaux
Watch Me! Personalized Video Ads Arrive
Many brands struggle with video advertising but the potential is so great that it is becoming almost ...
The End of Mobile Ad Interstitials
by Peter Devereaux
The End of Mobile Ad Interstitials
Google made what amounts to a major announcement this week and everyone from search marketers to UX designers ...
Ad Fraud, Blocking & Other Trends Impacting the Industry [A Q&A]
by Peter Devereaux
Ad Fraud, Blocking & Other Trends Impacting the Industry [A Q&A]
If there was ever an industry to be impacted most by marketing fads, Internet advertising is it. With fads, ...
How Google AdWords Works: A Primer for SEM Newbies (PART 1)
by Pete Prestipino
How Google AdWords Works: A Primer for SEM Newbies (PART 1)
The benefits of advertising through Google's AdWords program should be obvious - it enables you to target ...
Detect & Eliminate Digital Adversaries
by Pete Prestipino
Detect & Eliminate Digital Adversaries
Accenture and security solution Endgame have created a "threat hunting" as-a-service offering designed to ...
The Benefits and Drawbacks Of Header Bidding For Publishers
by Maciej Zawadziński
The Benefits and Drawbacks Of Header Bidding For Publishers
Even if you have just a basic understanding of online display, you've probably familiar with real-time ...
AMPing Up the Ad Speed
by Pete Prestipino
AMPing Up the Ad Speed
Google's Accelerated Mobile Pages initiative is moving beyond articles and is finally coming to the ...
How Tra-Digital Advertising is the Future of All Marketing
by Joe Whyte
How Tra-Digital Advertising is the Future of All Marketing
The traditional advertising realm was fundamentally altered when the boom of digital advertising came about ...
The Merge: Video Ads and Native Inventory
by Pete Prestipino
The Merge: Video Ads and Native Inventory
Native advertising is expected to rise to $21 billion by 2018, and it has incredible potential to drastically ...
3 Ways Header Bidding Levels the Playing Field For Online Publishers
by Peter Devereaux
3 Ways Header Bidding Levels the Playing Field For Online Publishers
:: Darline Jean, PulsePoint :: Ask many of today's digital publishers what their biggest challenges are and ...
Connecting with the Native Ad Supply
by Peter Devereaux
Connecting with the Native Ad Supply
Demand-side platform The Trade Desk has announced integrations with many of the leading inventory sources of ...
3 Data Dilemmas Advertisers Must Overcome
by Maciej Zawadziński
3 Data Dilemmas Advertisers Must Overcome
As long as companies have the ability to track, collect and use consumer data for their advertising efforts, ...
Avoid These Major Google AdWords Mistakes
by James Callahan
Avoid These Major Google AdWords Mistakes
Google AdWords campaigns are a popular and effective way to promote a website. These keywords work to promote ...
Motivations Behind UGC
by Allison Howen
Motivations Behind UGC
A new study from Offerpop is shedding light on what motivates consumers to create user generated content ...
Swipe Right: 3 Tips to Get the Most Out of Your Landing Page
by Alejandro Cordovi
Swipe Right: 3 Tips to Get the Most Out of Your Landing Page
Digital advertising is a lot like dating. Don't like your potential match (or ad)? Swipe left and move on. ...
The Result of Google's Right Hand Side Ad Removal
by Peter Devereaux
The Result of Google's Right Hand Side Ad Removal
What effect has Google's removal of advertising from the right hand side of its search results pages had on ...
Study: Millennials More Influenced by Print Ads
by Allison Howen
Study: Millennials More Influenced by Print Ads
A new study is shedding light on the best way to market to millennials (the age group born between 1981 and ...
Honk! Targeted Ads for Car Buyers
by Peter Devereaux
Honk! Targeted Ads for Car Buyers
The path to vehicle purchase is an interesting one to watch because dealers have such great opportunities ...
The State of Mobile Ad Blockers
by Peter Devereaux
The State of Mobile Ad Blockers
A new report from Tune is shedding light on the current state of ad blockers, revealing that 25 percent of ...
IAB Helps Publishers DEAL with Ad Blockers
by Peter Devereaux
IAB Helps Publishers DEAL with Ad Blockers
The IAB is helping publishers fight against ad blockers with the release of its Publisher Ad Blocking Primer, ...
Invalid Traffic & The Programmatic Problem
by Pete Prestipino
Invalid Traffic & The Programmatic Problem
Fraud protection and data intelligence solution Pixalate has released the most recent version of its Global ...
Bright Ideas in Digital Advertising
by Pete Prestipino
Bright Ideas in Digital Advertising
Digital advertising revenue in the U.S. reached $15 billion in Q3 2015, making it the single highest quarter ...
Competitive Intelligence for Display Advertisers
by Peter Devereaux
Competitive Intelligence for Display Advertisers
Discover Where Competitors Display Ads are Running and Why! Would knowing where competitors are buying ...
From Purchase History to Ad Targeting
by Pete Prestipino
From Purchase History to Ad Targeting
Cardlytics (which has built an incredibly large database of user purchase histories collected from credit ...
Will Google's Sidebar Ads Ever Return?
by Pete Prestipino
Will Google's Sidebar Ads Ever Return?
Digital advertisers did a double-take at Google AdWords announcement they are removing ads from the right ...
Quick Guide to Native Advertising Success
by Amberly Dressler
Quick Guide to Native Advertising Success
The tactic of offering paid content in the same form (and look and feel) as the site on which it is hosted is ...
Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners
by Peter Devereaux
Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners
The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A ...
The Programmatic Ecosystem: Not Perfect But Still a Smart Investment
by Peter Devereaux
The Programmatic Ecosystem: Not Perfect But Still a Smart Investment
By Craig Teich, Connexity Although a couple of publishers have made recent headlines by backing away from ...
The Future of Leaner, Lighter Ads
by Pete Prestipino
The Future of Leaner, Lighter Ads
Ad platform Jivox has introduced a number of new enhancements to its Jivox IQ Dynamic Canvas technology which ...
Programmatic with Publishers in Mind
by Pete Prestipino
Programmatic with Publishers in Mind
Programmatic has captured the attention of digital advertisers and is quickly becoming the primary way ...
Quiz Time! Digital Ad Domination
by Allison Howen
Quiz Time! Digital Ad Domination
Digital ad spend in the U.S. is expected to surpass television ad spending in 2016 according to a recent ...
By the Numbers...Social & Search's Newest Returns
by Amberly Dressler
By the Numbers...Social & Search's Newest Returns
Paid search or social media? Marketers question where to spend their advertising dollars and for good reason, ...
Sorting Through the Digital Advertising Mess
by Amberly Dressler
Sorting Through the Digital Advertising Mess
With the popularity of ad blocking, the lack of relevance of ads, accidental clicks and other problems ...
Bing Ads Intelligence Drops Two Features
by Allison Howen
Bing Ads Intelligence Drops Two Features
Starting January 1, 2016, Bing is discontinuing the Auction Insights and Opportunities tabs within Bing Ads ...
The Great Assist: Kobe Bryant's Retirement and Its Impact on Information Publishing
by Peter Devereaux
The Great Assist: Kobe Bryant's Retirement and Its Impact on Information Publishing
When Kobe Bryant recently penned his retirement letter "Dear Basketball" many were surprised to learn it ...
Fraud Alert! 3 Tips to Help Marketers Ditch Fraudsters
by Rick Abell
Fraud Alert! 3 Tips to Help Marketers Ditch Fraudsters
Fraud is a four-letter word in the advertising industry. It sucks money out of campaigns and brands' bottom ...
Pubfood and the Rise of Header Bidding for Publishers
by Pete Prestipino
Pubfood and the Rise of Header Bidding for Publishers
Automation is rapidly transforming digital advertising, reducing media-buying inefficiencies and improving ...
How Marketers Can Overcome Ad Blocking With Stronger Content
by Peter Devereaux
How Marketers Can Overcome Ad Blocking With Stronger Content
Adam Phillips, PureCars Following the recent launch of Apple's newest iOS 9 software, many publishers and ...
Best Methods for Optimizing Your Landing Page
by Andy Preisler
Best Methods for Optimizing Your Landing Page
A landing page is a page on your website that receives traffic from external sources. For example, you pay to ...
Changes to UET at Bing Ads
by Pete Prestipino
Changes to UET at Bing Ads
Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for Bing Ads. ...
Instagram Ads Open Up to Everyone
by Allison Howen
Instagram Ads Open Up to Everyone
Instagram has finally opened up its ads platform. Not only are ads now available to both large and small ...
Make Holiday Video Ads a Shoppable Experience
by Peter Devereaux
Make Holiday Video Ads a Shoppable Experience
By Ashley Eckel, Senior Director of Marketing at Innovid Every year it's the same story: The looming holiday ...
ReachLocal Customers Obtain Access to the Yahoo Gemini Marketplace
by Allison Howen
ReachLocal Customers Obtain Access to the Yahoo Gemini Marketplace
ReachLocal is joining Yahoo as one of the company's Preferred Partners. In doing so, thousands of local ...
Stat Watch: The Impact of Ad Blocking
by Pete Prestipino
Stat Watch: The Impact of Ad Blocking
Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital ...
Don't Be Hasty: Selecting the Right Digital Ad Agency
by Peter Devereaux
Don't Be Hasty: Selecting the Right Digital Ad Agency
By Derek Schou, Associate Editor Companies of all sizes have an opportunity like never before to reach ...
Click-To-Call Ads Expected To Contribute More Than $1 Trillion in 2015
by Derek Schou
Click-To-Call Ads Expected To Contribute More Than $1 Trillion in 2015
With advertisements. Marchex, a mobile advertising analytics company, has released its latest study in which ...
Why Social Media is the Secret to Advancing Predictive Marketing
by Lux Narayan
Why Social Media is the Secret to Advancing Predictive Marketing
In the 2002 film Minority Report, a special team of "PreCrime" police harnessed precognitive insights from ...
Native Ads Come to Bing
by Peter Devereaux
Native Ads Come to Bing
Bing is branching out from its search advertising roots, releasing a program for native advertising. ...
Creative Principles for Increasing Customer Response in Any Channel
by David Braun
Creative Principles for Increasing Customer Response in Any Channel
:: By David Braun, New Control :: The cold hard truth about direct response marketing is that most users are ...
Facebook Ad Spend Sky Rockets While Google Slows
by Derek Schou
Facebook Ad Spend Sky Rockets While Google Slows
Merkle, a performance marketing agency, has recently announced the release of its Q2 2015 Merkle RKG Digital ...
Google Slips, Facebook Grows, in Display Advertising
by Peter Devereaux
Google Slips, Facebook Grows, in Display Advertising
According to a recent IgnitiionOne's Q2 Digital Marketing Report, advertisers are turning to Facebook in ...
Reach & Demographics on Bing Ad Data
by Peter Devereaux
Reach & Demographics on Bing Ad Data
If you ever wondered what type of consumer uses Bing and engages with ads on that network your chance has ...
Tackling Programmatic Ad Fraud with...Hardware?
by Pete Prestipino
Tackling Programmatic Ad Fraud with...Hardware?
As more brands test out the virtual waters of programmatic advertising, fraud is once again top of mind. ...
Don't Show High-Paying Job Ads to the Little Ladies
by Amberly Dressler
Don't Show High-Paying Job Ads to the Little Ladies
Anyone who has spent any time on the Web knows that their behaviors (ads clicked, websites visited, search ...
How Google AdSense Users Can Buy Native Ad Traffic Without Getting Banned
by Maria Shinkevich
How Google AdSense Users Can Buy Native Ad Traffic Without Getting Banned
There is no doubt that Google AdSense is one of the most efficient monetization solutions for content ...
Q&A: Personalized Experiences On the Go
by Peter Devereaux
Q&A: Personalized Experiences On the Go
With 71 percent of consumers reporting they like receiving personalized offers from preferred brands and ...
8 Ways to Nail Native Ad Headlines
by Peter Devereaux
8 Ways to Nail Native Ad Headlines
By Olena Postnykova, MGID Here we find the elusive creature, the website visitor, in its natural habitat. The ...
Rejecting Video Ad View Definition
by Pete Prestipino
Rejecting Video Ad View Definition
Eighty-two percent of advertising professionals feel the current definition of a "view" for desktop video ads ...
Digital Ad Creative Checklist
by Allison Howen
Digital Ad Creative Checklist
Consumers are bombarded with display advertisements at every virtual corner of their online experience. The ...
Advertise to the Right Consumer at the Right Moment
by Derek Schou
Advertise to the Right Consumer at the Right Moment
Consumers today are bombarded by a variety of mobile devices whether they are surfing the Web or in an app. ...
Live Chat and Offline Ads Partner Up
by Allison Howen
Live Chat and Offline Ads Partner Up
Customer engagement solutions provider TouchCommerce has unveiled a new solution that aims to help ...
10 Habits of Highly Effective Publishers
by Victoria Limpenny
10 Habits of Highly Effective Publishers
Affiliate networks can see as much as (and in some cases more) than 30 new publisher sign-ups on a daily ...
Mobile App Ad Campaigns and the Fraud Threat
by Pete Prestipino
Mobile App Ad Campaigns and the Fraud Threat
Fraud is becoming a increasingly serious and costly issue for digital advertisers - and it is impacting ...
A Human-Powered Approach to Programmatic Advertising
by Peter Devereaux
A Human-Powered Approach to Programmatic Advertising
As consumers continue to find their way online, advertisers are constantly on the hunt for new ways to reach ...
Bing Introduces New Campaign Type for Merchants, Shoppers
by Derek Schou
Bing Introduces New Campaign Type for Merchants, Shoppers
With the popularity of Google Shopping campaigns, it's no surprise that others are trying to emulate its ...
Yahoo Delivers New Ad Capabilities to Advertisers
by Derek Schou
Yahoo Delivers New Ad Capabilities to Advertisers
Yahoo has recently announced the launch of two new video advertising formats for advertisers and developers: ...
The Ever-Changing World of Mobile Ads
by Derek Schou
The Ever-Changing World of Mobile Ads
Advertisers are constantly trying to create the most effective and engaging ads. Unfortunately, the ideas ...
Selling Private (Ad) Inventory
by Pete Prestipino
Selling Private (Ad) Inventory
As advertisers seek an alternative to audience and inventory fragmentation across multiple partners and ...
A Shiny New Metric: Ad Viewability Rate
by Amberly Dressler
A Shiny New Metric: Ad Viewability Rate
There's a conversation happening that should prove interesting to online advertisers - viewability as an ad ...
Crash Course on Mobile Advertising Formats, Trends & Projections
by Elena Terenteva
Crash Course on Mobile Advertising Formats, Trends & Projections
Can you believe it? It hasn't even been 10 years since we got the first iPhone. And yet in the last 12 months ...
8 Ad Copy Testing Tips for Cost-Effective PPC Campaigns
by Aby League
8 Ad Copy Testing Tips for Cost-Effective PPC Campaigns
According to a meta study run by Google and Ipsos MediaCT, search advertising has a powerful effect on ...
Putting an End to Fraud in Programmatic Advertising
by Pete Prestipino
Putting an End to Fraud in Programmatic Advertising
Digital advertisers are perpetually on the virtual look out for ways to eliminate (or at least reduce) fraud ...
10 Habits of Highly Effective Advertisers
by Matt Swan
10 Habits of Highly Effective Advertisers
Affiliate marketing is based on a simple premise - publishers drive traffic to an advertiser's site and they ...
Popular Publisher Crashes the Video Party
by Peter Devereaux
Popular Publisher Crashes the Video Party
Watching online videos isn't just for millennials anymore, as senior executives are finding themselves glued ...
AOL Advertisers - You've Got Ad Inventory
by Amberly Dressler
AOL Advertisers - You've Got Ad Inventory
Getting a complete view of potential and current customers is a top priority for many brands. This idea fuels ...
Where All Digital Advertising Intersects
by Peter Devereaux
Where All Digital Advertising Intersects
Each year, marketers are using more and more disparate technology solutions to run their acquisition and ...
Survey: Do You Plan on Spending More or Less in the Coming Year on Digital Advertising?
by Peter Devereaux
Survey: Do You Plan on Spending More or Less in the Coming Year on Digital Advertising?
As the world becomes more and more digital, it is not a surprise that Gartner forecasts digital marketing ...
Autopilot Releases New Digital Marketing Platform
by Peter Devereaux
Autopilot Releases New Digital Marketing Platform
As marketers look to engage with more consumers than ever before they must have a powerful platform that ...
Digital Influence & Advertising
by Amberly Dressler
Digital Influence & Advertising
Each Super Bowl, big brands reach into their deep pockets to call attention to their business for the purpose ...
Google Converting Flash Ads to HTML5
by Pete Prestipino
Google Converting Flash Ads to HTML5
Need proof that Flash is dead and gone? Keep reading. Google announced today that it has begun automatically ...
4 Click-Worthy Native Ads
by Peter Devereaux
4 Click-Worthy Native Ads
Native ads have been a hot topic over the last couple of years, and for good reason. These ads aim to bridge ...
Elevate Your Mobile Marketing By Understanding Your Consumer
by Derek Schou
Elevate Your Mobile Marketing By Understanding Your Consumer
Marketers today must leverage platforms that give them insights into consumers' tendencies and behaviors. ...
Super Bowl Ads: Winners & Losers
by Peter Devereaux
Super Bowl Ads: Winners & Losers
Advertisers spend millions and millions of dollars each year to get in front of Super Bowl viewers. Over ...
Video Ads Driving Major Action
by Amberly Dressler
Video Ads Driving Major Action
If the goal of advertising is to get users to take action, digital brands seriously need to consider ...
Bing Ads Makes it Easier to View the Competition
by Peter Devereaux
Bing Ads Makes it Easier to View the Competition
For advertisers, understanding how much to bid for each ad is tricky. Bid too little and your ad will not get ...
Is Facebook Edging in on YouTube's Territory?
by Peter Devereaux
Is Facebook Edging in on YouTube's Territory?
The Super Bowl is the biggest sporting event in America and companies pay millions of dollars to have their ...
Top 50 Digital Ad Platforms for 2015 - Feb. '15
by Peter Devereaux
Top 50 Digital Ad Platforms for 2015 - Feb. '15
Digital advertising has never been more effective. Today's brands are in greater control of their messaging ...
Fact & Fiction In Display Advertising
by Peter Devereaux
Fact & Fiction In Display Advertising
By Lindsay Arnold Anyone with access to a search engine can claim that they know "all about" the best ...
Marketing Strategies to Win the Super Bowl Ad Performance Game
by Ryan Bateman
Marketing Strategies to Win the Super Bowl Ad Performance Game
Super Bowl ad campaigns and omni-channel strategies are gaining in popularity and complexity every year. They ...
Digital Ad Measurement Denied Its Big Leap Forward
by Derek Schou
Digital Ad Measurement Denied Its Big Leap Forward
As digital advertisers work to drive as much engagement and interaction as possible, it is crucial that they ...
Contextual Ads for Mobile Pubs with Infolinks' InFold
by Pete Prestipino
Contextual Ads for Mobile Pubs with Infolinks' InFold
Digital advertising platform Infolinks, recently launched a new mobile version of its InFold contextual ...
Gain Insight Into Your Top Advertising Competitors at Bing
by Derek Schou
Gain Insight Into Your Top Advertising Competitors at Bing
As the holidays rapidly approach marketers are constantly searching for more effective ways to display their ...
3 Creative Digital Ads Sure to Impress
by Peter Devereaux
3 Creative Digital Ads Sure to Impress
By Amberly Dressler, Managing Editor Digital marketers have their work cut out for them when it comes to ...
Tumblr Opens App Up to New Ad Display
by Pete Prestipino
Tumblr Opens App Up to New Ad Display
As more consumers continue to flock to social media, networks are constantly looking for ways to capitalize ...
DoubleClick Breaks the Internet
by Amberly Dressler
DoubleClick Breaks the Internet
Kim Kardashian may have tried to break the Internet but Google kind of succeeded. For a short time last week, ...
Build Rich Social Ads Yourself
by Amberly Dressler
Build Rich Social Ads Yourself
Social marketers often have hours, not months to build a campaign. This, according to A. J. Vernet, global VP ...
Google Consumer Surveys Arrive, Publishers Rejoice-ish
by Pete Prestipino
Google Consumer Surveys Arrive, Publishers Rejoice-ish
Google has a new program available for website owners looking to generate some additional revenue from their ...
Finding the Causal Impact of Ad Viewability
by Pete Prestipino
Finding the Causal Impact of Ad Viewability
Integral Ad Science released a new product in late September that provides insights into the impact that ad ...
7 Essential Pre-Launch Questions for Engaging Digital Ad Campaigns
by Danielle Forget
7 Essential Pre-Launch Questions for Engaging Digital Ad Campaigns
Launching an online advertising campaign can be an incredibly daunting task. Coming up with ways to reach ...
Improve Lead Scoring with New Uberflip Integration
by Derek Schou
Improve Lead Scoring with New Uberflip Integration
Consumers' interests change rapidly which makes it difficult for companies to keep up with what their ...
Rakuten Marketing Focuses on the Omni Experience
by Allison Howen
Rakuten Marketing Focuses on the Omni Experience
Rakuten Marketing is putting a focus on omni-channel marketing, as the division of Rakuten Inc. is ...
Fraud Detection for the Programmatic Age
by Pete Prestipino
Fraud Detection for the Programmatic Age
Just because digital advertising is faster and more efficient should in no way mean it is not subject to ...
Local Biz Demand More Targeting for Online Ads
by Amberly Dressler
Local Biz Demand More Targeting for Online Ads
Paid search and untargeted banner advertising may be so yesterday, according to Borrell Associates 2014 and ...
AdSense Ads: How AdSense Optimization is a Science (Not an Art)
by John Cole
AdSense Ads: How AdSense Optimization is a Science (Not an Art)
Optimizing AdSense means getting just the right blend of ads and content. If you're achieving a great user ...
Auto Campaigns the Next Evolution for Trumpia
by Allison Howen
Auto Campaigns the Next Evolution for Trumpia
Multi-channel marketing automation software provider Trumpia has unveiled a new feature that enables users to ...
Live Video Gaming Platform Twitch Heads to Amazon
by Pete Prestipino
Live Video Gaming Platform Twitch Heads to Amazon
Amazon announced this week that it will acquire Twitch Interactive, a live video platform for gamers. The ...
Money-Transfer Co. Banks on Mobile, Paid Search
by Amberly Dressler
Money-Transfer Co. Banks on Mobile, Paid Search
Consumers use their mobile devices for a variety of reasons - to look up directions, to research products, to ...
Product Listing Ads in Major Investment from Brands
by Pete Prestipino
Product Listing Ads in Major Investment from Brands
Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are ...
Exact Match and Negative Keywords Arrive in eZanga's AdPad
by Pete Prestipino
Exact Match and Negative Keywords Arrive in eZanga's AdPad
Digital ad network eZanga has released three new features to its AdPad platform. The solution now offers ...
Mobile Ads Driving Engagement, Secondary Actions and Purchases
by Pete Prestipino
Mobile Ads Driving Engagement, Secondary Actions and Purchases
Mobile ad targeting and personalization improvements are paying off as mobile ad engagement has more than ...
Run Your AdWords Campaign Like the BIG BOYS
by Peter Devereaux
Run Your AdWords Campaign Like the BIG BOYS
By Jacob Baadsgaard Small businesses and startups often make the mistake of thinking they are restricted to ...
Quick Guide to AdWords Sitelinks
by Derek Schou
Quick Guide to AdWords Sitelinks
Spending on paid search ads in the U.S. alone is expected to top $24 billion by 2016. With so much money ...
Let Your Ads Ferment with Dstillery
by Derek Schou
Let Your Ads Ferment with Dstillery
In the marketing universe, cross-device targeting is the star that's burning brightest. The ability to ...
Zappos...King of Digital Marketing for Apparel Retailers?
by Derek Schou
Zappos...King of Digital Marketing for Apparel Retailers?
In 2013 the total amount of revenue for online advertisements was $42.8 billion, 17 percent higher than in ...
Millennials Love Consistency (and Connectivity)
by Allison Howen
Millennials Love Consistency (and Connectivity)
When it comes to marketing to millennials, brands need to keep one word in mind - consistency. SDL released ...
Mobile Search Spend on the Rise
by Allison Howen
Mobile Search Spend on the Rise
More marketers are putting their money into mobile, as recent data from Covario's Paid Search Spend Analysis ...
Artificial Intelligence: An Advertiser's Best Friend
by Peter Devereaux
Artificial Intelligence: An Advertiser's Best Friend
By Or Shani, CEO and Founder of Adgorithms Artificial intelligence (AI) tends to conjure up images of HAL in ...
The 4 Ps of Public Facing Websites: Problem, Potential, Product, and Purchase
by Leora Raivich
The 4 Ps of Public Facing Websites: Problem, Potential, Product, and Purchase
Getting Results with Behavioral Targeting for your Website. Problem: When an archer hunts, he uses different ...
Loyalty Programs Popularity Among Millenials
by Peter Devereaux
Loyalty Programs Popularity Among Millenials
Loyalty programs are seemingly everywhere today. Some market their program by giving discounts to consumers ...
Social Media's Impact on Product Choice
by Peter Devereaux
Social Media's Impact on Product Choice
Businesses are always trying to garner consumer attention. Whether through T.V. advertisements or emails, the ...
PPC
21 Essential (and Free) PPC Tools Sans Google & Bing
by Peter Devereaux
21 Essential (and Free) PPC Tools Sans Google & Bing
Google and Bing are so vain; they probably think this article is about them. Of course, it is tough to talk ...
Marketing Automation Beyond the Inbox
by Amberly Dressler
Marketing Automation Beyond the Inbox
Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead ...
Advertisers Get Smart with Videos
by Peter Devereaux
Advertisers Get Smart with Videos
Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. ...
How Does Marketing Integration Benefit Small Businesses?
by Joy Gendusa
How Does Marketing Integration Benefit Small Businesses?
The development and evolution of the Internet has opened up huge possibilities to small businesses. Marketing ...
The Pulse of 'Net Advertising
by Peter Devereaux
The Pulse of 'Net Advertising
There is no better indicator of the health of the digital industry than advertising. Every time you turn your ...
American Express is the Big Oscar Winner
by Amberly Dressler
American Express is the Big Oscar Winner
Matthew McConaughey and Cate Blanchett may have taken home Oscars for Best Actor and Best Actress, ...
Interactive Video Ads Arrive at InMobi
by Allison Howen
Interactive Video Ads Arrive at InMobi
Mobile advertising network InMobi is putting video in the spotlight, as the company has unveiled advanced ...
The Key to Native Advertising
by Peter Devereaux
The Key to Native Advertising
Native advertising burst onto the scene in 2013, but most Internet professionals find it difficult to come up ...
Top 50: Digital Ad Brands to Know in 2014
by Peter Devereaux
Top 50: Digital Ad Brands to Know in 2014
On the 'Net, there are numerous ways to improve brand awareness and increase the number of website visits ...
Evaluating the ROI of a Performance Marketing Campaign
by Matt Swan
Evaluating the ROI of a Performance Marketing Campaign
The customer path to conversion is a complex journey and one that spans across a number of touch points. As a ...
Bottle-Fed Recurring Revenue
by Adam Hanft
Bottle-Fed Recurring Revenue
You're alone. You're hungry. You're in the dark. You're crying. You want to be fed. Oh, and one more, thing. ...
The Primitive Power of Recurring Revenue
by Adam Hanft
The Primitive Power of Recurring Revenue
You're alone. You're hungry. You're in the dark. You're crying. You want to be fed. Oh, and one more, thing. ...
Epom Receives Multimillion Dollar Investment
by Amberly Dressler
Epom Receives Multimillion Dollar Investment
In an exclusive to Website Magazine, Epom, an ad server for display, mobile, applications and video, ...
Mobile RTB: Current Benefits & Future Trends
by Peter Devereaux
Mobile RTB: Current Benefits & Future Trends
Anton Ruin, CEO of Epom, outlines the potential benefits of mobile RTB for advertisers and reflects on the ...
Best Retargeting Strategies & the Twitter Opportunity
by Peter Devereaux
Best Retargeting Strategies & the Twitter Opportunity
By Moazzam Adnan of VPS & Cloud Hosting Provider Atlantic.Net The "Rule of 7" is one of the most ...
Across the Pond: Black Friday vs. Cyber Monday [Infographic]
by Amberly Dressler
Across the Pond: Black Friday vs. Cyber Monday [Infographic]
Black Friday has traveled across the Atlantic and is now a feature within the UK retail landscape. There are ...
For Influencers, Display Ads Decline in Favor of Social Sponsorship
by Pete Prestipino
For Influencers, Display Ads Decline in Favor of Social Sponsorship
IZEA released its fourth annual "State of Sponsored Social" report and found that content sponsorship has ...
Location Tracking: Google Offers Deeper Insight on Customer Conversion
by Jessica Carol
Location Tracking: Google Offers Deeper Insight on Customer Conversion
Advertisers have always been interested in knowing the impact of their ads on their potential customers, but ...
Yahoo Gets More Programmatic
by Pete Prestipino
Yahoo Gets More Programmatic
Yahoo announced the expansion of its programmatic advertising capabilities for display inventory, welcoming ...
Moving Beyond AdWords
by Danielle Forget
Moving Beyond AdWords
The digital world is evolving all the time, leaving us online marketers to try and keep a pulse on where the ...
434,216 New Ad Formats Offered by Google
by Pete Prestipino
434,216 New Ad Formats Offered by Google
This week Google announced it is now making it possible to create custom ad sizes. This capability will ...
December Brings BIG Engagement Increases for Facebook Promotions
by Pete Prestipino
December Brings BIG Engagement Increases for Facebook Promotions
What's the best month to run a Facebook promotion? December, of course - so get going! App building platform ...
Websites Get a Local Connection
by Allison Howen
Websites Get a Local Connection
Maintaining your business's local information on the Web is now easier than ever, thanks to the new Pages ...
Forward-Thinking Ads
by Peter Devereaux
Forward-Thinking Ads
via Website Magazine's Bing, for example, recently started testing a display-style ad unit in the search ...
Advertisers Lack Tools to Measure Video Ads
by Allison Howen
Advertisers Lack Tools to Measure Video Ads
Video advertisements are becoming the go-to ad format for brands looking to reach and engage consumers, ...
Motivation-Based Ad Targeting for Video
by Pete Prestipino
Motivation-Based Ad Targeting for Video
Two innovative software companies are joining forces to offer marketers and advertisers the ability to ...
Ad Network Offering Up Access to FBX
by Pete Prestipino
Ad Network Offering Up Access to FBX
It was only a matter of time for advertising networks, most recently real-time bidding platform AcuityAds, to ...
4 Last-Minute Advertising Options for Thanksgiving Weekend
by Allison Howen
4 Last-Minute Advertising Options for Thanksgiving Weekend
The busiest shopping weekend of the year is upon us, which means that the majority of retailers have already ...
Advertising Predictions for Black Friday/Cyber Monday
by Matt Swan
Advertising Predictions for Black Friday/Cyber Monday
With Christmas fast approaching, there are two days that really stand out within the online calendar - Black ...
Local Mobile Ad Spend Up, Targeting Drilled Down
by Amberly Dressler
Local Mobile Ad Spend Up, Targeting Drilled Down
BIA/Kelsey predicts a 49.3 percent annual growth in local mobile ad spending through 2017, but many ...
How One of the Biggest Names in Beauty Names a Digital Agency
by Amberly Dressler
How One of the Biggest Names in Beauty Names a Digital Agency
L'Oreal USA - one of the most-recognized names in the beauty market - is not resting on its laurels when it ...
Home Run PPC Tips [A Q&A With Wrigleyville Sports]
by Peter Devereaux
Home Run PPC Tips [A Q&A With Wrigleyville Sports]
Online advertising has become a lot more competitive and it's not difficult to understand why. More ...
Last-Minute PPC Ad Tips
by Cleofe Betancourt
Last-Minute PPC Ad Tips
- Name drop as if your (PPC) life depends on it. It is always a good idea to take full advantage of built-in ...
7 Steps to Better Display Ads
by Peter Devereaux
7 Steps to Better Display Ads
Anton Ruin, CEO of Epom ad serving company offers some important advice for running efficient display ad ...
Crowdsource and Run Display Ads with Dispop
by Peter Devereaux
Crowdsource and Run Display Ads with Dispop
The release and launch of some rather unique media platforms recently is causing some tension in digital ...
5 Goals of Any Public Relations Campaign
by Ronn Torossian
5 Goals of Any Public Relations Campaign
Public relations is not always complicated, but it does require a certain precision and ability to push the ...
Merging Banner Ads and Performance Marketing
by Pete Prestipino
Merging Banner Ads and Performance Marketing
Affiliate marketing network Avantlink has launched a new Paid Placement Bidding System which will allow ...
Mobile Video Set to Dominate in 2014
by Pete Prestipino
Mobile Video Set to Dominate in 2014
A new report from social video platform Unruly Media may encourage you to add video to your digital ...
Monetization of Mobile Traffic: How to Solve the Puzzle
by Anton Ruin
Monetization of Mobile Traffic: How to Solve the Puzzle
The mobile ad sector is continuously growing. Earn from it! Is there anyone who failed to notice the colossal ...
Skype Powering Click-to-Call on Bing
by Pete Prestipino
Skype Powering Click-to-Call on Bing
Bing announced last week that it is introducing Call Extensions across all devices via Skype, enabling ...
Multi-Colored Web Brands - 'Net Advertising
by Peter Devereaux
Multi-Colored Web Brands - 'Net Advertising
There has been a resurgence in display advertising over the past few years thanks in great part to ...
For the Love of Auto Advertising
by Amberly Dressler
For the Love of Auto Advertising
Whether it's a sign of the economy or mobile usage in general, the fact is the number of "automotive ...
Adsense Offers HTTPS Ad Code
by Pete Prestipino
Adsense Offers HTTPS Ad Code
For years Web publishers using Adsense have been unable to display advertisements on secure pages (HTTPS). ...
Bot Traffic Affecting Ad Budgets Big Time
by Pete Prestipino
Bot Traffic Affecting Ad Budgets Big Time
Are bots (i.e. non-human traffic) forcing you to waste money on performance advertising campaigns? A new ...
Wix Users Launch Ad Campaigns with Infolinks
by Pete Prestipino
Wix Users Launch Ad Campaigns with Infolinks
Digital advertising network Infolinks announced an integration with Web-publishing platform Wix and its new ...
Getty Images Gets the Stipple Effect
by Allison Howen
Getty Images Gets the Stipple Effect
Image-based advertising platform Stipple has partnered with stock-photo powerhouse Getty Images to help drive ...
Irrelevant Content Is Killing the UX
by Allison Howen
Irrelevant Content Is Killing the UX
A new study proves that irrelevant content can kill the user experience. The 2013 Online Personal Experience ...
Foursquare Offers Self-Serve Ads
by Pete Prestipino
Foursquare Offers Self-Serve Ads
Local-mobile check-in application Foursquare has introduced a self-serve advertising service for local ...
Rio SEO Targets Influencers and Look-alikes
by Allison Howen
Rio SEO Targets Influencers and Look-alikes
Marketers can advertise directly to their most influential audience members thanks to an update to Rio SEO's ...
Walmart Leads in Google PLA Impressions
by Pete Prestipino
Walmart Leads in Google PLA Impressions
Google's Product Listing Ads have changed the digital face of advertising for ecommerce merchants - well, at ...
Yelp Wordmap Shows the Local Hot Spots
by Peter Devereaux
Yelp Wordmap Shows the Local Hot Spots
Urban city guide Yelp, which helps its roughly 100+ million monthly unique visitors find places to visit ...
Fishing for Leads (Feature)
by Peter Devereaux
Fishing for Leads (Feature)
"There's a fine line between fishing and just standing on the shore like an idiot." That's a line from ...
Product Listing Ads (PLAs) 101
by Peter Devereaux
Product Listing Ads (PLAs) 101
By Jennifer Yaniz, Website Magazine Contributor Google Product Listing Ads, or as they are commonly ...
Sitelinks Get Detailed in Adwords Enhanced Campaigns
by Pete Prestipino
Sitelinks Get Detailed in Adwords Enhanced Campaigns
Last week Google announced that it will now enable advertisers to "nominate" specific text for sitelink ...
Connecting Audiences & Publishers in Media Buying
by Pete Prestipino
Connecting Audiences & Publishers in Media Buying
It's becoming increasingly simple for marketers to connect with publishers' audiences for the purpose of ...
Just Go Sell Rocks
by Peter Devereaux
Just Go Sell Rocks
There are twice as many colleges that offer geology degrees than sales degrees, yet for every 164 sales jobs ...
Future Brite for SiteScout
by Amberly Dressler
Future Brite for SiteScout
In business, there are clear signs you made it. And, when you get to a stage where you can execute on ...
Bing Change History Connects Action to Results
by Pete Prestipino
Bing Change History Connects Action to Results
Digital advertising today moves fast, and if you don't analyze what's going on once in a while you'll likely ...
Target Brand Advocates with AddThis
by Allison Howen
Target Brand Advocates with AddThis
Popular engagement tool provider AddThis has launched a new service, dubbed Brand Advocates, to help brands ...
Facebook News Feed Ads Outperforming Google
by Pete Prestipino
Facebook News Feed Ads Outperforming Google
At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing ...
How to Deal with AdWords Image Extensions
by Michael Garrity
How to Deal with AdWords Image Extensions
Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an ...
IAB Adds Mobile Rising Stars Ad Formats
by Allison Howen
IAB Adds Mobile Rising Stars Ad Formats
To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive ...
The Most Engaging Digital Ads... Ever
by Peter Devereaux
The Most Engaging Digital Ads... Ever
Advertising is the practice (both scientific and artistic) of planning, designing, writing and analyzing ...
Yahoo Ad Units Place Sponsored Content in Redesigned News Stream
by Michael Garrity
Yahoo Ad Units Place Sponsored Content in Redesigned News Stream
Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new ...
The New Rules of Digital Advertising
by Peter Devereaux
The New Rules of Digital Advertising
FTC Updates Guidance on Ad Disclosures Consider, for a moment, how digital advertising has evolved since the ...
Ad Keyword Distribution Visualized
by Pete Prestipino
Ad Keyword Distribution Visualized
Last week Bing announced the upcoming introduction of a feature which will enable Bing Ads users to visualize ...
Kenshoo and CityGrid Team Up for a Local Partnership
by Allison Howen
Kenshoo and CityGrid Team Up for a Local Partnership
A new partnership between two local marketing platforms aims to help brands better manage, monitor and ...
BIG LIST of Digital Ad Formats
by Pete Prestipino
BIG LIST of Digital Ad Formats
It is important to be familiar with all of the digital ad formats available on the 'Net, because it can help ...
5 Oughta Knows About Adwords Enhanced Campaigns
by Pete Prestipino
5 Oughta Knows About Adwords Enhanced Campaigns
Google's new enhanced campaigns provide marketers with a better way to advertise across devices in our ...
Online Advertising: The Rise of Pops
by Peter Devereaux
Online Advertising: The Rise of Pops
By Patricia Rodriguez, Head of Public Relations, Qadabra The rise of the internet gave advertising a medium ...
Yelp Unveils Revenue Estimation Tool for Local Businesses
by Allison Howen
Yelp Unveils Revenue Estimation Tool for Local Businesses
A new Yelp tool is helping local businesses figure out how much of their monthly revenue can be credited to ...
Mobile a Big Deal for Group-Buying Sector
by Amberly Dressler
Mobile a Big Deal for Group-Buying Sector
A shift in consumer trends and purchasing habits makes it evident that some sectors are increasingly suited ...
Media Management Moves to 2013
by Amberly Dressler
Media Management Moves to 2013
If you are trapped in spreadsheet agony, you are not alone. When analyzing cross-channel performance data, ...
Advertisers Want More Rich Media for Less Hassle
by Michael Garrity
Advertisers Want More Rich Media for Less Hassle
For most Internet advertisers, rich media ads represent the future of the industry, particularly when it ...
Ahead of the Game; Advertising Strategy for 2013
by Peter Devereaux
Ahead of the Game; Advertising Strategy for 2013
By Jeremy Bloom, Co-Founder of Integrate The technology advancements of 2011 and 2012 will drive the platform ...
Is Tealium Taking Tag Management to the Next Level?
by Michael Garrity
Is Tealium Taking Tag Management to the Next Level?
Tealium, the tag management solution provider, has been working hard over the last few months to help "move ...
Personalizing Advertising with Real-Time Creative
by Peter Devereaux
Personalizing Advertising with Real-Time Creative
:: Ben Kartzman, CEO of Spongecell :: Marketers have long sought the ability to deliver messages specifically ...
The Highest Quality Ads are Directly Purchased
by Michael Garrity
The Highest Quality Ads are Directly Purchased
For the first time ever, the digital media advertising intelligence provider Integral Ad Science's ...
Real-Time Bidding Boosts Ad Revenue for Publishers
by Michael Garrity
Real-Time Bidding Boosts Ad Revenue for Publishers
The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in ...
Ad Research with RedBooks And WhatRunsWhere
by Pete Prestipino
Ad Research with RedBooks And WhatRunsWhere
Can I pick 'em or what? Several months ago, Website Magazine gave some coverage to WhatRunsWhere, an ...
Mercury Moves Toward Converging TV and Digital Media
by Allison Howen
Mercury Moves Toward Converging TV and Digital Media
Mercury Media, a direct response television media agency, is expanding its services from the small screen to ...
Paid Social Ads To Increase in 2013
by Pete Prestipino
Paid Social Ads To Increase in 2013
Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report ...
Real-Time Bidding: Q&A with Integrate's Jeremy Bloom
by Peter Devereaux
Real-Time Bidding: Q&A with Integrate's Jeremy Bloom
Real-time bidding is complex, but those in the digital advertising realm should understand its intricacies ...
PPC Basics for Startup Web Workers
by Pete Prestipino
PPC Basics for Startup Web Workers
PPC has seen its ups and downs in its long history, but it is surprising (at least to me) how few Web ...
Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame
by Peter Devereaux
Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame
Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there ...
Unicorn Expands Ad Opportunities for Video Publishers
by Michael Garrity
Unicorn Expands Ad Opportunities for Video Publishers
Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new ...
8 Awesome Advertising APIs
by Michael Garrity
8 Awesome Advertising APIs
Web businesses use application programming interfaces (APIs) for all sorts of things, depending on their ...
PPC
Performance PPC Reports for Every Advertiser
by Peter Devereaux
Performance PPC Reports for Every Advertiser
Pay-per-click advertising requires near constant optimization to achieve any semblance of high performance ...
50 Top Digital Advertising Networks to Explore
by Peter Devereaux
50 Top Digital Advertising Networks to Explore
It is all but impossible for a digital business today to acquire the customers needed to sustain their ...
Monitoring the Competitive Ad Landscape
by Peter Devereaux
Monitoring the Competitive Ad Landscape
Establishing an Advertising Baseline It can be arduous, not to mention intimidating, to begin a new online ...
5 Ways to Maximize Ad Exchange Revenue
by Michael Garrity
5 Ways to Maximize Ad Exchange Revenue
By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have ...
United States of Gamers
by Amberly Dressler
United States of Gamers
Ever wonder what people in our Nation's capital are up to or even the person in line ahead of you at the ...
The Logical Progression - CPC Testing on Offer-Based Ads
by Peter Devereaux
The Logical Progression - CPC Testing on Offer-Based Ads
After running a CPC-based ad campaign for some period of time, know that "testing" is the logical progression ...
An Advertiser's Best Friend - Product Listing Ads in Focus
by Peter Devereaux
An Advertiser's Best Friend - Product Listing Ads in Focus
Diamonds are a girl's best friend and dogs are said to be a man's, but what can a merchant depend on? Simple ...
Startup Brings China Ad Programs to U"
by Peter Devereaux
Startup Brings China Ad Programs to U
From availability issues and slow load times, to non-indexed websites and stark social media differences, ...
Eloqua Adds Data-Driven Targeting to Lead Collection Tools
by Michael Garrity
Eloqua Adds Data-Driven Targeting to Lead Collection Tools
In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, ...
Updated Mobile Advertising Guidelines Available for Comment
by Michael Garrity
Updated Mobile Advertising Guidelines Available for Comment
Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries ...
Digital Advertising Master Glossary
by Peter Devereaux
Digital Advertising Master Glossary
Advertising remains for many enterprises one of the key drivers of website visits (and awareness of course) ...
Bizo Busy With Product Expansion
by Peter Devereaux
Bizo Busy With Product Expansion
Marketers - even B2B ones - cannot ignore the power of social media. Nowadays, most aren't trying to. ...
Video Ad Spending Soars
by Pete Prestipino
Video Ad Spending Soars
Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping ...
Need Better Leads? Ask a Conversion Optimization Whiz
by Peter Devereaux
Need Better Leads? Ask a Conversion Optimization Whiz
If you're looking for an edge (and who isn't) check out Website Magazine's interview of Jeremy Leonard, the ...
OpenX Jumps into Content Ad System
by Michael Garrity
OpenX Jumps into Content Ad System
OpenX Technologies, a company that develops digital (and mobile) advertising technology, recently announced ...
Google's PLAs Get a Boost
by Peter Devereaux
Google's PLAs Get a Boost
Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, ...
Contextual Ad Face-Off
by Pete Prestipino
Contextual Ad Face-Off
Google has been the undisputed leader in search and Internet advertising for what seems like forever, and ...
Click Traffic and Impressions Grow in Q3
by Pete Prestipino
Click Traffic and Impressions Grow in Q3
Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according ...
Managed Mobile Ad Campaigns from DudaMobile
by Pete Prestipino
Managed Mobile Ad Campaigns from DudaMobile
There is more to the mobile trend than design alone and the resulting "experience" so often discussed. You'll ...
Next Gen CPC Bidding for the Holidays
by Pete Prestipino
Next Gen CPC Bidding for the Holidays
Digital ad management platform Marin Software has released several enhancements to its bid optimization ...
Track Competitors on Google Display Network
by Pete Prestipino
Track Competitors on Google Display Network
Would you like to know where your competitors are running their display ads, who they are buying that ...
Video Ads Come to LinkedIn
by Allison Howen
Video Ads Come to LinkedIn
There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the ...
Paid Search Spending Grows Across the Globe
by Allison Howen
Paid Search Spending Grows Across the Globe
Marketers across the globe are putting more dollars into pay-per-click advertising campaigns, according to a ...
Targeting Ads By Past Social Media Behavior
by Michael Garrity
Targeting Ads By Past Social Media Behavior
Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because ...
Facebook Ads a Sure Bet for the Holidays
by Allison Howen
Facebook Ads a Sure Bet for the Holidays
If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season ...
An AdSense Threat from Bing-Yahoo
by Peter Devereaux
An AdSense Threat from Bing-Yahoo
Several years after nixing its fledgling text-based (contextual) ad product, Yahoo's Publisher Network (YPN) ...
Boost Conversions from Free Trials
by Peter Devereaux
Boost Conversions from Free Trials
Offering free trials is done with one clear goal in mind: To make money! If your free trial is not ultimately ...
Advertise the Internet Way
by Peter Devereaux
Advertise the Internet Way
As someone responsible for the success of a website, you likely know that Internet-based advertising - in all ...
Call-to-Action Buttons Add Value to Videos
by Peter Devereaux
Call-to-Action Buttons Add Value to Videos
Receive a better return on investment (ROI) from your videos with a new email widget from StreamSend. The ...
Get Ready for More Fake Online Reviews
by Michael Garrity
Get Ready for More Fake Online Reviews
Identifying - let alone actually combating - fake online reviews has been a constant source of angst for many ...
Are You an All-Star Marketing Athlete?
by Allison Howen
Are You an All-Star Marketing Athlete?
You may not be able to beat Tom Brady on the football field, but with a little investment in planning and ...
Self-Manage Ad Buys with Shiny Service
by Allison Howen
Self-Manage Ad Buys with Shiny Service
Start managing your ad buys with the new self-service platform from Shiny Ads. The digital advertising ...
Make More Money Off Your Audio Content
by Michael Garrity
Make More Money Off Your Audio Content
Publishers are always looking for new ways to monetize their killer content on the Internet. Some types, like ...
The Rise of Real-Time Bidding
by Peter Devereaux
The Rise of Real-Time Bidding
If you're at all familiar with the digital media world, there's a good chance you've heard of real-time ...
150 Digital Ad Networks to Explore
by Pete Prestipino
150 Digital Ad Networks to Explore
It is all but impossible for a digital business today to acquire the customers needed to sustain their ...
Display Advertising Clicks
by Pete Prestipino
Display Advertising Clicks
Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance the past ...
Is Behavioral Advertising No Longer Cool?
by Michael Garrity
Is Behavioral Advertising No Longer Cool?
It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, ...
Consumers Trust TV Ads More Than Web Ads
by Allison Howen
Consumers Trust TV Ads More Than Web Ads
Don't believe everything you see on the Internet - but TV is a different story. A recent study from Triton ...
Block Ads with Google Publisher Toolbar
by Peter Devereaux
Block Ads with Google Publisher Toolbar
Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled ...
Partnership Offers Integrated Privacy and Verification Solution
by Michael Garrity
Partnership Offers Integrated Privacy and Verification Solution
Online media verification and compliance company DoubleVerify has paired up with Evidon to provide the 'Net ...
Top PPC Landing Pages by Industry
by Michael Garrity
Top PPC Landing Pages by Industry
When you're paying good money for clicks from a search engine to drive traffic to your site, it only makes ...
Custom Affiliate Ads for Zen Cart & OSCommerce
by Michael Garrity
Custom Affiliate Ads for Zen Cart & OSCommerce
Is your ecommerce store the next Amazon? Well, you can certainly try to be with new Euraffiliates software ...
PPC
PPC Ad Management Comes to Magento Connect
by Pete Prestipino
PPC Ad Management Comes to Magento Connect
AdWords bid management application WordWatch announced an interesting integration with Ebay-owned ecommerce ...
How to Inherit and Quickly Boost a PPC Account
by Joseph Kerschbaum
How to Inherit and Quickly Boost a PPC Account
If you manage pay-per-click campaigns, at some point you will inherit an account that you did not build. You ...
Social Feed Ads from Demand Media
by Allison Howen
Social Feed Ads from Demand Media
Content and social media company Demand Media has introduced a suite of rich-media advertising units that ...
New Standard Ad Unit Portfolio from IAB
by Pete Prestipino
New Standard Ad Unit Portfolio from IAB
Say goodbye to that old 468x60 banner ad. The Interactive Advertising Bureau (IAB) has officially released a ...
AOL Unveils Pictela Enterprise for Premium Online Advertising
by Michael Garrity
AOL Unveils Pictela Enterprise for Premium Online Advertising
AOL continues to experiment in the Internet advertising field, most recently with the beta release of Pictela ...
Google Retiring AdSense for Domains
by Pete Prestipino
Google Retiring AdSense for Domains
The end of domain parking is near. Google last month indicated that parked domains were in their crosshairs ...
Local Directory Teams with SonicSEO.com for Web Ad Solutions
by Michael Garrity
Local Directory Teams with SonicSEO.com for Web Ad Solutions
Southern Colorado and New Mexico regional directory publisher Directory Plus just partnered with the ...
Improve Your Ad's Relevancy with Spectrum for Mobile
by Michael Garrity
Improve Your Ad's Relevancy with Spectrum for Mobile
Marketers looking to improve the targeting capabilities of their mobile advertising campaigns, look no ...
Local Ad Network Serves 1 Billion Impressions
by Michael Garrity
Local Ad Network Serves 1 Billion Impressions
Local Corporation, the online local media company behind the website Local.com, is reporting 1 billion ad ...
Cookieless Device Identification with BlueCava
by Pete Prestipino
Cookieless Device Identification with BlueCava
Device identification technology provider BlueCava released the latest version of its platform, providing an ...
LiveRail Platform for Advertisers
by Pete Prestipino
LiveRail Platform for Advertisers
Video ad platform LiveRail today announced the launch of a new ad serving product dubbed LiveRail For ...
Vid.ly and Encoding.com Offer Future-Proof Video Transcoding
by Allison Howen
Vid.ly and Encoding.com Offer Future-Proof Video Transcoding
Encoding.com has announced that it has integrated Vid.ly into its video encoding workflow, which will further ...
Are QR Codes Worth It for Consumers?
by Michael Garrity
Are QR Codes Worth It for Consumers?
The growing ubiquity of QR codes may make them appear to be a no-brainer when it comes to new advertising ...
High Performance AdSense with Site Segmentation
by Pete Prestipino
High Performance AdSense with Site Segmentation
The release of Google's AdSense program was an important turning point in the affiliate marketing industry. ...
Launch PPC Campaigns More Efficiently with SearchForce
by Allison Howen
Launch PPC Campaigns More Efficiently with SearchForce
The Automated Campaign Builder from performance-based technology solution provider SearchForce is designed ...
New Online Ad Data for Lijit Publishers
by Linc Wonham
New Online Ad Data for Lijit Publishers
New Advertiser Insights data is now available in Lijit's audience analytics dashboard, providing Web ...
Yahoo! Wants to Connect You with Offline Consumers, Too
by Michael Garrity
Yahoo! Wants to Connect You with Offline Consumers, Too
The art of marketing is all about connections, and few relationships are more meaningful (or profitable) than ...
New Local.com Business Solutions an Exact Match
by Peter Devereaux
New Local.com Business Solutions an Exact Match
Local businesses take note! A BIA/Kelsey report states that around 17 percent of all Internet searches are ...
Adometry Automates Ad Campaign Analysis
by Linc Wonham
Adometry Automates Ad Campaign Analysis
Adometry has added several new features to its Advertising Analytics Solution Suite for online marketers. ...
PixelMags Offers HTML5 Compatibility to Advertisers
by Michael Garrity
PixelMags Offers HTML5 Compatibility to Advertisers
PixelMags, the content distribution software and publishing tools provider, has recently amped up its Ad ...
Mobile Ad Revenues in Canada
by Pete Prestipino
Mobile Ad Revenues in Canada
The Interactive Advertising Bureau of Canada announced that mobile advertising revenues in Canada grew 93% ...
Kenshoo Local 2.0 for Mass Campaign Management
by Pete Prestipino
Kenshoo Local 2.0 for Mass Campaign Management
Digital marketing software Kenshoo released a new version of its local search marketing and social ...
Five Non-Google PPC Programs
by Michael Garrity
Five Non-Google PPC Programs
Yes, we get it, Google does everything. Ask an affiliate marketer what they think the best Pay-Per-Click ...
Hot Reads for Web Marketers
by Michael Garrity
Hot Reads for Web Marketers
Labor Day is right around the corner, which means that we're about to enter the busiest time of year for ...
Userlytics Targeting More Relevant Demographics
by Michael Garrity
Userlytics Targeting More Relevant Demographics
The interactive testing solution used by video-based in-home marketing and advertising customer research ...
Infolinks Launches In-Text Ad Marketplace
by Allison Howen
Infolinks Launches In-Text Ad Marketplace
Infolinks, an in-text advertising network, has announced the launch of a new self-service in-text advertising ...
Display Ad Dictionary (Starter Guide)
by Allison Howen
Display Ad Dictionary (Starter Guide)
Keeping track of jargon can be overwhelming in any industry, but this is especially true in the case of ...
Google's Benchmark Data Shows 2010 Ad Effectiveness
by Allison Howen
Google's Benchmark Data Shows 2010 Ad Effectiveness
Google's annual display ad benchmark data for 2010 has been released and indicates an increased use of rich ...
PPC
Super-Charged PPC Ads
by Peter Devereaux
Super-Charged PPC Ads
Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In ...
AdWords Performance Grader from WordStream
by Michael Garrity
AdWords Performance Grader from WordStream
Search marketing software and services provider WordStream has launched a new, free program called AdWords ...
Targeting the Affluent Through Digital Advertising
by Michael Garrity
Targeting the Affluent Through Digital Advertising
Advertisers have long been puzzled by how to get rich people to respond to their work. Traditionally, the ...
Advertising with Results - eBridge Study
by Allison Howen
Advertising with Results - eBridge Study
A study by eBridge Advertising showed that most small business owners aren't sure of their advertising's ...
Infolinks Launches Tag Cloud
by Allison Howen
Infolinks Launches Tag Cloud
In-text advertising provider Infolinks is introducing a new program called Tag Cloud. Tag Cloud is a ...
Google Boost Now Adwords Express
by Pete Prestipino
Google Boost Now Adwords Express
Google is aiming to make even more headway into the small business advertising market with the general ...
Most Expensive Keyword Categories at Google
by Peter Devereaux
Most Expensive Keyword Categories at Google
Search marketing software provider WordStream has released data showing the top 20 high-volume keyword ...
Keyword Advertising on the Long Tail
by Pete Prestipino
Keyword Advertising on the Long Tail
There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate ...
Private Video Ad Exchange from TubeMogul
by Pete Prestipino
Private Video Ad Exchange from TubeMogul
Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested ...
Bing adCenter Radius Targeting
by Pete Prestipino
Bing adCenter Radius Targeting
Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search ...
QuantCast Opts for Self Regulation with the DAA
by Pete Prestipino
QuantCast Opts for Self Regulation with the DAA
The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is ...
Remarketing With Amazon (and Triggit)
by Pete Prestipino
Remarketing With Amazon (and Triggit)
Amazon has selected ad technology provider Triggit (a demand side platform) to power display advertising on ...
Ads in Apps Are the Most Likely to Stick
by Linc Wonham
Ads in Apps Are the Most Likely to Stick
Compete has released a new Smartphone Intelligence survey which found that advertisements in mobile apps have ...
Relative Clickthrough Rate & Impression Share (GDN)
by Peter Devereaux
Relative Clickthrough Rate & Impression Share (GDN)
Google has been investing heavily over the past year in targeting, optimization and measurement, and ...
PPC Mistakes
by Pete Prestipino
PPC Mistakes
As you build your PPC campaign, you could easily fall into some pitfalls along the way. Some may be ...
Google Updates Location Targeting for AdWords
by Linc Wonham
Google Updates Location Targeting for AdWords
According to a recent post at Google's Inside AdWords blog, the company is striving "to make location ...
Online Ad Revenues Jump 23 Percent
by Linc Wonham
Online Ad Revenues Jump 23 Percent
Online advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a ...
Google Cracks Down on Rogue Advertisers
by Pete Prestipino
Google Cracks Down on Rogue Advertisers
Google has rogue advertisers in their crosshairs, announcing this week a few new requirements to its existing ...
Does Pay-Per-Call Really Ring Up the Revenue?
by Pete Prestipino
Does Pay-Per-Call Really Ring Up the Revenue?
Performance marketing company Pepperjam Network, now part of GSI Commerce, has partnered with call ...
Appia's PPD Ad Network Arrives
by Pete Prestipino
Appia's PPD Ad Network Arrives
App marketplace Appia today launched a new performance based advertising network for app developers. The ...
Fetchback Adopts Retargeted Ad Icon
by Linc Wonham
Fetchback Adopts Retargeted Ad Icon
One of the leaders in the retargeting space, FetchBack, has announced its adoption of the Advertising Option ...
Effectively Advertising on Tablets
by Michael Phillips
Effectively Advertising on Tablets
Research conducted by mobile ad network Greystripe suggests that bold images and video are the best methods ...
iAd Gallery Shows Advertisers the Way
by Michael Phillips
iAd Gallery Shows Advertisers the Way
If your business is considering running mobile ad campaigns (or already running them) have a look at a new ...
Rising Stars - New IAB Ad Formats
by Peter Devereaux
Rising Stars - New IAB Ad Formats
Bigger, Bolder... Better? Remember that feeling when a television commercial achieves the all-too-rare moment ...
Launch Mobile PPC Ads in 2011 - Mastering Search
by Joseph Kerschbaum
Launch Mobile PPC Ads in 2011 - Mastering Search
For about the past three years, mobile marketing has been on the verge of breaking out and changing the way ...
Grok-o-matic: Adwords Campaigns in Minutes
by Pete Prestipino
Grok-o-matic: Adwords Campaigns in Minutes
Y-Combinator backed startup AdGrok has released a solution that will appeal greatly to those interested in ...
AdSense Gets a New Look for Mobile Users
by Linc Wonham
AdSense Gets a New Look for Mobile Users
Google has announced a change to the AdSense interface that optimizes for mobile devices. The upgrades allow ...
Location-based Advertising Alerts Get a Push
by Linc Wonham
Location-based Advertising Alerts Get a Push
Two announcements within a day of one another may indicate the next trend in mobile advertising. Call them ...
Death of the Ad Network?
by Michael Phillips
Death of the Ad Network?
Add The New York Times Co., Hearst, Tribune and Gannett to the list of big publishers looking to push ad ...
Leading Tech Companies are Fueling Display Advertising
by Michael Phillips
Leading Tech Companies are Fueling Display Advertising
Website Magazine's January issue about 2011 Web trends predicted that bold and innovative new technologies ...
Longer Headlines in Select Adwords Listings
by Pete Prestipino
Longer Headlines in Select Adwords Listings
Google has never been one to shy away from testing its search results pages. It's latest test will enable ...
Heads Up: SMX Is Coming; Are You Going?
by Pete Prestipino
Heads Up: SMX Is Coming; Are You Going?
Just a quick heads up for Website Magazine readers. SMX West, one of the top conferences for Web ...
Advertising Exchanges - The New Digital Ad Marketplace
by Peter Devereaux
Advertising Exchanges - The New Digital Ad Marketplace
Advertisers have come to understand that online advertising is an ever-changing industry. In fact, the only ...
AdKeeper Allows Users to Save Ads for Later
by Peter Devereaux
AdKeeper Allows Users to Save Ads for Later
A new service is being tested that would allow Web users to click on an ad to save it so they can interact ...
Nearly 1 in 3 Consumers Surveyed Like Targeted Ads
by Linc Wonham
Nearly 1 in 3 Consumers Surveyed Like Targeted Ads
With the Federal Trade Commission recommending stronger regulations for online advertising, the future of ...
Are E-books the Next Market for Digital Advertisers?
by Linc Wonham
Are E-books the Next Market for Digital Advertisers?
With e-book sales at about $970 million this year and expected to rise significantly in 2011, many in the ...
Google Global for Global Advertisers
by Pete Prestipino
Google Global for Global Advertisers
Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable ...
Cost-Per-View Ads at Google with TrueView
by Pete Prestipino
Cost-Per-View Ads at Google with TrueView
Google anounced the release of a new video ad format dubbed TrueView Video Ads today. TrueView givers users ...
A New Way to Advertise: Ambient Point of Action
by Michael Phillips
A New Way to Advertise: Ambient Point of Action
There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of ...
AdSense Features to Be Thankful For
by Pete Prestipino
AdSense Features to Be Thankful For
Adsense began rolling out its new interface to all publishers last week and, in short, it is something that ...
Video Ads Gaining Acceptance and Revenue
by Michael Phillips
Video Ads Gaining Acceptance and Revenue
Hulu.com recently announced that the website will earn $240 million in 2010, up drastically from $108 million ...
Keyword-Level Tracking in Marchex Call Analytics
by Pete Prestipino
Keyword-Level Tracking in Marchex Call Analytics
Marchex just introduced keyword-level tracking to its Call Analytics product. The propietary technology ...
Real-Time In-Stream Ad Creative Optimization at AdoTube
by Pete Prestipino
Real-Time In-Stream Ad Creative Optimization at AdoTube
In-stream video advertising provider AdoTube enahnced its platform's creative studio wizard, allowing ...
Optimal Ad Units Should Not Surprise You
by Pete Prestipino
Optimal Ad Units Should Not Surprise You
Ad technology and service provider Unicast released a report measuring the results of various online ad ...
Google Leads the Way to Higher Display Earnings
by Linc Wonham
Google Leads the Way to Higher Display Earnings
Google recently predicted that online display advertising would become a $50 billion industry by 2015, and ...
Scaling Online Advertising Applications
by Pete Prestipino
Scaling Online Advertising Applications
Content delivery solution provider Mirror Image Internet has released a set of configurable online ...
Google ACE Tool Goes Global - Split Testing Adwords
by Pete Prestipino
Google ACE Tool Goes Global - Split Testing Adwords
Google's AdWords Campaign Experiments or ACE (a free tool for testing and measuring changes to keywords, ...
Asia-Pacific Ad Market to Surpass All Others
by Michael Phillips
Asia-Pacific Ad Market to Surpass All Others
According to a new report from eMarketer and Starcom Media Vest Group, the Asia-Pacific region will account ...
Google Instant Driving Up Online Ad Prices
by Pete Prestipino
Google Instant Driving Up Online Ad Prices
Google unveiled Google Instant today and it has the community of Web professionals (particularly those ...
Digital Ad Spend Grows 47% in Q1 & Q2
by Pete Prestipino
Digital Ad Spend Grows 47% in Q1 & Q2
Advertising technology company the Rubicon Project has released its tenth installment of its Online ...
PPC Bid Management is Antiquated
by Pete Prestipino
PPC Bid Management is Antiquated
A PPC Summit survey reveals that pay-per-click (PPC) advertising platform vendors and their customers are ...
Click Fraud Unchanged (Sort Of)
by Pete Prestipino
Click Fraud Unchanged (Sort Of)
Anchor Intelligence released its traffic quality report for Q2 2010 and it appears that the attempted click ...
Top 50 Ad Networks To Explore
by Peter Devereaux
Top 50 Ad Networks To Explore
When the economy stumbled, so did the online advertising market. The Interactive Advertising Bureau (IAB) and ...
Improving Adwords ROI
by Peter Devereaux
Improving Adwords ROI
As the CEO of an online marketing agency, I attend quite a few marketing conferences each year. There I meet ...
New Report Has Rich Media Ads Gaining on Standard Formats
by Linc Wonham
New Report Has Rich Media Ads Gaining on Standard Formats
Today comScore introduced a brand new analytics report that should prove extremely valuable for Web ...
Three Brilliant and Inspiring Animated Advertisements
by Michael Phillips
Three Brilliant and Inspiring Animated Advertisements
Traditional banner ads have a long history. They experienced a heyday before the dot-com bust, saw a revival ...
Online Video the Best Form of Advertising, Say Agencies
by Linc Wonham
Online Video the Best Form of Advertising, Say Agencies
Video is the fastest-growing online advertising format with estimates of about a 40-percent growth rate ...
Study Reveals What Women Want From Online Ads
by Linc Wonham
Study Reveals What Women Want From Online Ads
A new study devoted to women's online consumer behaviors has indicated a shift in attitude from apprehensive ...
New SAS & CJ Advertisers
by Linc Wonham
New SAS & CJ Advertisers
Since today is Affiliate Wednesday here at Website Magazine, we thought we'd profile some of the newest ...
Quality Score: 5 Steps to Optimizing a PPC Account
by Pete Prestipino
Quality Score: 5 Steps to Optimizing a PPC Account
by Amber Speer, Hannapin Marketing The most common mistake when companies try to manage their own ...
8th Internet Advertising Competition (IAC) Awards.
by Pete Prestipino
8th Internet Advertising Competition (IAC) Awards.
The Web Marketing Association has launched its 8th annual Internet Advertising Competition (IAC) Awards. Open ...
Oodle Partners With Anchor Intelligence [Click Fraud]
by Pete Prestipino
Oodle Partners With Anchor Intelligence [Click Fraud]
Who knew classifieds weren't immune from click fraud? Traffic quality (click fraud) solution provider Anchor ...
Can You Profit From Pay-Per-Call?
by Pete Prestipino
Can You Profit From Pay-Per-Call?
Display advertising is on the ropes, search engines frown upon text links and the FCC has a few choice words ...
EyeBlaster Report on Ad Size & Rich Media
by Pete Prestipino
EyeBlaster Report on Ad Size & Rich Media
Does size matter in online advertising? According to a study from digital ad solution provider Eyeblaster it ...
Keep Your Edge on Competitive PPC Keywords
by Pete Prestipino
Keep Your Edge on Competitive PPC Keywords
By Joseph Kerschbaum Staying competitive for your most sought-after keywords requires diligence, persistence, ...
Click Fraud Surge From Bahama Botnet
by Pete Prestipino
Click Fraud Surge From Bahama Botnet
ClickForensics just announced that it has identified a large spike in click fraud traffic coming from a new ...
YieldBuild Ad Optimizer Drops Fees
by Michael Phillips
YieldBuild Ad Optimizer Drops Fees
YieldBuild is an advertising optimization system that works with several major ad networks to provide the ...
AdSense Opens to Third-Party Ad Networks
by Michael Phillips
AdSense Opens to Third-Party Ad Networks
Google's AdSense is expanding their reach once again, and it has the potential to greatly benefit publishers. ...
OPA Report Claims Ad Success (on its Member Sites)
by Pete Prestipino
OPA Report Claims Ad Success (on its Member Sites)
The Online Publishers Association and Dynamic Logic came out with a study on the effectiveness of online ads ...
LinkShare Opens Pay-Per-Call, Turns Heads
by Michael Phillips
LinkShare Opens Pay-Per-Call, Turns Heads
LinkShare has a long, productive history in the affiliate space, and the latest LinkShare innovation is ...
DC Storm; More PPC Tracking for Affiliates
by Pete Prestipino
DC Storm; More PPC Tracking for Affiliates
A new tool promising to help affiliates track and optimize PPC campaigns has launched. DC Storm, a web ...
Twenty-Five Essential Reads for Web Pro's
by Pete Prestipino
Twenty-Five Essential Reads for Web Pro's
This week Website Magazine sent out an email to a few thousand of our valued standard-level subscribers ...
Minimum Advertised Price Monitor
by Pete Prestipino
Minimum Advertised Price Monitor
Online marketing service provider Where 2 Get It (which focuses on national brands) has added "minimum ...
Lift Revenue With Ad Price Prediction
by Pete Prestipino
Lift Revenue With Ad Price Prediction
Ad revenue optimization technology provider Pubmatic has made available Ad Price Prediction, enabling a ...
Jivox Adds Geo-targeting, Ad Creator, and Subscription Plans
by Pete Prestipino
Jivox Adds Geo-targeting, Ad Creator, and Subscription Plans
Local online video advertising service Jivox released several new features including map-based geo-targeting, ...
Cybersquatting More Lucrative than Pay-Per-Click Fraud
by Pete Prestipino
Cybersquatting More Lucrative than Pay-Per-Click Fraud
While pay-per-click (PPC) sites remain a large part of the cybersquatting business model, there is another ...
Spend Less on Pay-Per-Click
by Pete Prestipino
Spend Less on Pay-Per-Click
Cutting down on PPC expenditures is at the forefront of SEM discussions these days. By the looks of search ...
Knowing When to Remove an Under-Performing PPC Keyword
by Pete Prestipino
Knowing When to Remove an Under-Performing PPC Keyword
By John Lee, Hanapin Marketing Some keywords in a pay-per-click (PPC) campaign can work well immediately ...
Click Fraud; Minimized by Monitoring - Anchor Intelligence
by Pete Prestipino
Click Fraud; Minimized by Monitoring - Anchor Intelligence
Despite being a serious threat, click-fraud didn't really diminish the value in and growth of paid search ...
TurnHere Affiliate Program - Video Ads for Web Publishers
by Pete Prestipino
TurnHere Affiliate Program - Video Ads for Web Publishers
It's not often that we highlight specific affiliate programs, but when that program carries with it the ...
RSS Advertising: Easy, Yet Widely Ignored
by Pete Prestipino
RSS Advertising: Easy, Yet Widely Ignored
If you were roaming around the Web in 2006, it's likely you read that RSS advertising was the new hot Web ...
StatsJunky for PPC Affiliate Marketers
by Pete Prestipino
StatsJunky for PPC Affiliate Marketers
Affiliate pay-per-click marketers are some of the hardest working Web professionals on the 'Net. That's why ...
Display Ad & SEM Study from iProspect
by Pete Prestipino
Display Ad & SEM Study from iProspect
Despite considerable speculation about the relationship between search engine marketing and online display ...
Using Disclosure to Avoid Deceptive Internet Advertising Claims
by David O. Klein
Using Disclosure to Avoid Deceptive Internet Advertising Claims
:: By David O. Klein :: The Federal Trade Commission (FTC) and state attorneys general across the country ...
Google Display Ad Builder Improves with Rich Media & Video
by Pete Prestipino
Google Display Ad Builder Improves with Rich Media & Video
Google made several notable improvements to its AdWords display ad builder. With a focus on bringing richer ...
ValueClick's ActiveAds in the Wild
by Pete Prestipino
ValueClick's ActiveAds in the Wild
Performance advertising network ValueClick announced the availability of ActiveAds. Through the offering, ...
New Display Advertising Units
by Pete Prestipino
New Display Advertising Units
The Online Publishers Association thinks that online display advertising needs a face lift, one that will ...
Amazon (PPC) Products Ads
by Pete Prestipino
Amazon (PPC) Products Ads
Amazon has formally launched its Product Ads service and it's got many wondering if it's such a good idea. ...
New Behavioral Ad Guidelines
by Pete Prestipino
New Behavioral Ad Guidelines
The Internet Advertising Bureau (IAB) in the UK has proffered some new guidelines for behavioral advertising ...
Be Heard @ The ADSPACE Conference
by Pete Prestipino
Be Heard @ The ADSPACE Conference
Just wanted to let Website Magazine readers know that I'll be speaking on the "Beyond Text Ads: In-Text, ...
Online Ad Spend Falls for First Time in 8 Years
by Michael Phillips
Online Ad Spend Falls for First Time in 8 Years
According to IDC, online ad spending will drop in the first quarter of 2009 for the first time since the ...
How to Sell High-Ticket Products with Paid Advertising
by Pete Prestipino
How to Sell High-Ticket Products with Paid Advertising
: By Joseph Kerschbaum : At a time when people are pinching pennies, how do Internet retailers still manage ...
Internet YP Ad Industry Just Got Interesting
by Pete Prestipino
Internet YP Ad Industry Just Got Interesting
AT&T Interactive and Idearc Media today announced that they have entered into a cross distribution ...
Save Money on PPC Ad Campaigns
by Pete Prestipino
Save Money on PPC Ad Campaigns
Five Ways To Save Money on Pay-Per-Click Advertising Campaigns at Google, Yahoo and Beyond in 2009 I am ...
Advertising Simplified at iPromote
by Pete Prestipino
Advertising Simplified at iPromote
It's amazing that despite the economic gloom and doom, innovation has not seemed to stop one iota - ...
AdBrite Launches Cost-Per-Click Auction for Graphical Ads
by Pete Prestipino
AdBrite Launches Cost-Per-Click Auction for Graphical Ads
AdBrite announced today the launch of a cost-per-click (CPC) auction for graphical banner ads. Advertisers ...
Adwords for P2P: revenue source for the music industry
by Pete Prestipino
Adwords for P2P: revenue source for the music industry
For marketers seeking to reach a voracious audience of entertainment consumers, the old solutions - MTV, ...
AdWords Certification Benefits
by Pete Prestipino
AdWords Certification Benefits
by Claire Devereux Thompson, Sterling Advertising Unless you have been hiding under a rock for the last few ...
PPC Campaign Cloner From Marin Unveiled
by Pete Prestipino
PPC Campaign Cloner From Marin Unveiled
Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, ...
Developing the Right PPC Bidding Strategy
by Joseph Kerschbaum
Developing the Right PPC Bidding Strategy
Pay-per-click (PPC) advertising campaigns and bidding strategies are like any other business decision, you ...
PPC Copywriting That Brings Quality Clickthroughs
by Karon Thackston
PPC Copywriting That Brings Quality Clickthroughs
All clickthroughs are not created equal. Yet, that's a common assumption by almost every pay-per-click (PPC) ...
Beyond Adsense
by Pete Prestipino
Beyond Adsense
By Jeremy Schoemaker In early 2003, I started using Google AdSense. The first day, I made $5 and was ...
Current Click Fraud Rates
by Pete Prestipino
Current Click Fraud Rates
Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall ...
Avoid Denial from the CPM Ad Networks
by Pete Prestipino
Avoid Denial from the CPM Ad Networks
by Frank Sims; SVP, Publisher Services for Viralytics Media With the big Ad Networks touting ever expanding ...
Predictive Behavioral Advertising Unveiled @ Q
by Pete Prestipino
Predictive Behavioral Advertising Unveiled @ Q
Display advertising is big, and behavorial advertising is bigger, but predictive behavioral advertising is ...
Google Ad Manager Out of Beta
by Michael Phillips
Google Ad Manager Out of Beta
After what seems like a nanosecond in beta, Google's Ad Manager is open to the public. The system is designed ...
Adsense For Your RSS
by Peter Devereaux
Adsense For Your RSS
Google has formally announced Adsense for Feeds, a program that displays both contextual and placement ...
Pay-Per-Click Quality Score
by Peter Devereaux
Pay-Per-Click Quality Score
What Everybody Ought to Know About Pay-Per-Click Quality Score by John Lee, Hannapin Marketing Beware! ...
A Startup's Guide to Generating Online Ad Revenue
by Chad Wiebesick
A Startup's Guide to Generating Online Ad Revenue
by Chad Wiebesick As a new online business, you already know that one way to generate some much-needed ...
Get Busy: Basic PPC Strategies For Every Advertiser
by Pete Prestipino
Get Busy: Basic PPC Strategies For Every Advertiser
Pay-Per-Click advertising changed the Web. The perfect fit for the new point and click, immediate ...
Web Promotion Cagematch: PPC vs. SEO
by Pete Prestipino
Web Promotion Cagematch: PPC vs. SEO
by Peter Prestipino Internet marketers have a number of ways to promote their websites. Engaging in social ...
Google Releases Ad Manager
by Michael Phillips
Google Releases Ad Manager
Fresh off the completion of their Doubleclick deal, Google has released Ad Manager. The system is designed to ...
Ads for Adobe PDF (YPN) Open
by Peter Devereaux
Ads for Adobe PDF (YPN) Open
Yahoo announced last week that the Ads for Adobe PDF Powered by Yahoo! service is now officially up and ...
Managing Your PPC Campaign Budget
by Peter Devereaux
Managing Your PPC Campaign Budget
by Kevin Amos VP of Strategic Planning, IMPAQT So you've begun the process of setting up your pay per click ...
Adsense Publisher Earnings: Alternatives
by Peter Devereaux
Adsense Publisher Earnings: Alternatives
Search Engine Roundtable's Barry Schwartz ran a poll in January on how much Google Adsense publishers made in ...
PPC Accountability
by Peter Devereaux
PPC Accountability
Is Tracking ROI Actually Hurting Your Business? By Rafe VanDenBerg __________________________________________ ...
RSS Advertising: Before You Start
by Peter Devereaux
RSS Advertising: Before You Start
(At the end of the post is a "quick hack" to find the number of RSS Subscribers a feedburner-powered weblog ...
Adobe Ads for PDF - How It Looks
by Peter Devereaux
Adobe Ads for PDF - How It Looks
You may recall that Website Magazine was recently approved to participate in the Adobe Ads for PDF program, ...
AdWords Editor 5.0 Released
by Pete Prestipino
AdWords Editor 5.0 Released
Google released version 5.0 (for Windows and Mac) of its campaign managment application. The latest versions ...
Yahoo and Adobe to Offer Online Ads in PDFs
by Michael Phillips
Yahoo and Adobe to Offer Online Ads in PDFs
Yahoo and Adobe have partnered to offer dynamic, online ads in PDF documents, currently in beta testing. The ...
The Strength of Ad Exchanges
by Peter Devereaux
The Strength of Ad Exchanges
Google buys DoubleClick, Yahoo buys RightMedia. Microsoft buys aQuantive and AdECN. Important? Absolutely. ...
Click Fraud: Mitigating the Risk
by Peter Devereaux
Click Fraud: Mitigating the Risk
There has been no greater boon to the commercial Internet than pay-per-click (PPC) advertising. With ...
Google Pay Per Action Changes Web Advertising
by Pete Prestipino
Google Pay Per Action Changes Web Advertising
Google announced the release of its pay-per-action advertising pricing model which allows advertisers to pay ...
Insider Tools: PPC Advertising Resources & Services
by Pete Prestipino
Insider Tools: PPC Advertising Resources & Services
Pay-Per-Click (PPC) advertising shows no signs of slowing down. Advertisers use the medium to attract new ...
Banned From Adsense? It's Your Own Darn Fault
by Pete Prestipino
Banned From Adsense? It's Your Own Darn Fault
It's easy to point our publisher/affiliate fingers at Google, or any PPC network for that matter and feel ...
Google Blasts Inflated Click Fraud Studies
by Pete Prestipino
Google Blasts Inflated Click Fraud Studies
ClickFacts, Click Forensics and AdWatcher are all feeling the heat this afternoon as Google fights back ...
Insider PPC Tips
by Peter Devereaux
Insider PPC Tips
Managing pay-per-click (PPC) advertising accounts (sponsored links on SERPs - search engine results pages) ...
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