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  • wm-thn

    Wordtracker Labs: Exploring Keyword Questions

    Wordtracker, long known for their keyword suggestion tool, has another interesting tool worth some attention, for SEO benefits, PPC and even suggestions for new content. Keyword Questions will show you what questions users are asking about your chosen keyword. The results show a "times asked"...
    Posted to Website Magazine (Weblog) by Mike Phillips on 11-17-2008
  • wm-thn

    PPC Bid Matrix: Google, Yahoo, Microsoft, Miva, 7Search

    What is your competition paying at Google, Yahoo, Microsoft and other PPC advertising networks for the top search terms and phrases? Chances are, more (or less) than you think depending on the network. Website Magazine’s PPC Bid Matrix shows the average CPC (cost-per-click) for a few of the most...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 11-10-2008
  • wm-thn

    PPC Campaign Cloner From Marin Unveiled

    Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers, translating keyword lists, headlines, creatives, destination URLs...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 11-04-2008
  • wm-thn

    Developing the Right PPC Bidding Strategy

    by Joseph Kerschbaum Pay-per-click (PPC) advertising campaigns and bidding strategies are like any other business decision — you need to start with the result in mind. Clearly define the business objective before setting your first bid. For example, one campaign might focus on promoting your brand...
    Posted to Website Magazine (Weblog) by Administrator on 10-30-2008
  • wm-thn

    PPC Copywriting That Brings Quality Clickthroughs

    By Karon Thackston , Marketing Words All clickthroughs are not created equal. Yet, that’s a common assumption by almost every pay-per-click (PPC) advertiser. That mistake could be costing you sales while also inflating your advertising budget. There are quality clickthroughs and generic ones, and...
    Posted to Website Magazine (Weblog) by Administrator on 10-30-2008
  • wm-thn

    Retail Paid Clicks Convert Higher

    It's a difficult decision for every Web professional where should we put our budget, time and resources? Paid traffic or natural/organic SEO for traffic? While there are advantages and disadvantages to both types of campaign, Google and Compete believe that paid clicks are more likely to convert...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 10-27-2008
  • wm-thn

    Current Click Fraud Rates

    Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported for both Q2 2008 and Q3 2007. Other key findings from the report include...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 10-24-2008
  • wm-thn

    Google Trends Quick Hit: Wine, Cheese and Turkey

    As the weather begins to chill, so do consumers. Taking a quick look at 2007 Google Trends , searches in the U.S. for wine, cheese and turkey start to heat up right about now. Turkey, of course, peaks right at the end of November, followed by a sharp decline, then takes another jump towards the end of...
    Posted to Website Magazine Consumer Corner (Weblog) by Mike Phillips on 10-23-2008
  • wm-thn

    Google Quality Score Improvements

    Changes to how Google’s Quality Score is determined will take effect this week in all advertiser accounts. There are three main “improvements” to the system; QS is calculated at the time of each search query, keywords will no longer be marked “inactive for search,” and the...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 09-16-2008
  • wm-thn

    Miva Launches New Platform

    Digital advertising network MIVA , formerly Findwhat, announced the launch of a new online ad platform intended to replace the company's PPC system in the US and EU. Expect the new platform to include additional online advertising and marketing formats for advertisers and additional opportunities...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 09-12-2008
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