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  • wm-thn

    Microsoft Live Search Cashback Catching On

    In May 2008, Microsoft launched their cashback program. Users could sign up and receive cash rewards for every purchase resulting from a Live search. Merchants sell on a CPA basis and cashback reward amounts are determined by the merchant. "We are pleased to report a 30 percent increase in the number...
    Posted to Website Magazine (Weblog) by Mike Phillips on 11-14-2008
  • wm-thn

    Live Search Cashback From Microsoft

    Microsoft announced a new search service and advertising model yesterday which is receiving an immense amount of attention in both the Web user and Internet advertising space. Live Search Cashback is based at least in part on technology developed by JellyFish, which Microsoft acquired in 2007. (See Website...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 05-22-2008
  • wm-thn

    Paid Search, Traffic Syndication and the Big Three

    One of the main misconceptions those new to PPC advertising have is that where they place their budget is the source of the traffic. In reality, most paid search solutions utilize some syndication sources to increase the total number of searches available. That's pretty much standard practice in...
    Posted to Website Magazine (Weblog) by Peter A. Prestipino on 05-13-2008
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