If you're interested in getting more leads and sales from the visitor traffic you are receiving (and who isn't?) you need to focus on conversion. An excellent way to jumpstart that process is to attend Conversion Conference, an event dedicated to helping marketers master conversion and learn from... If you're interested in attending Conversion Conference, the early bird deadline is April 15th. Save $100 and use promo code "CCW549" during registration.... - What is Conversion Conference and why did you create it?

Smartphones and tablets are playing increasingly prominent roles in a customer's purchase decision process today, accounting for 30 percent of conversions on Google and 35 percent of conversions on Facebook according to a new report from Marin Software.... Marin Software found that more than one out of every three ad conversions on Facebook took place on a mobile device during Q4 2014, an increase of 16 percent quarter-over-quarter. Despite objections in the past that purchasing on a mobile device was too cumbersome, the virtual tide seems to be changing, albeit slowly.

A mind-blowing 68 percent of B2B organizations have not identified their conversion funnels.... The other 32 percent are driving conversions through their use of video, live chat and other offerings to support the discerning business buyer. When developing a sales funnel for B2B companies, it's important to keep in mind that today's B2B buyer looks a lot like their B2C counterpart. In fact... The following three companies effectively move their B2B consumers through their conversion funnels with the same ease-of-use that B2C shoppers find in the retail space.

"The whole world, as we experience it visually, comes to us through the mystic realm of color...

Believe it or not, it really doesn't take all that much to engage users and move them through the buying journey and toward a conversion event. You should, however, know a little about psychology to make it easier.... While advancements in technology have provided enterprises the best possible environment to engage and convert users, what triggers human behavior really hasn't changed all that much. As a result, with a little planning for the user experience and the psychology that motivates potential buyers, brands will start seeing greater engagement and more conversions in no time.... Check out the infographic below for some inspiration on how to use psychology to increase engagement and conversions.

In the seemingly never ending quest to increase website conversions, Internet professionals routinely explore ways to build trust with their users - a rather rewarding technique particularly over time.... the most effective solutions to increase conversion. Following the lead of ecommerce professionals often yields good results when it comes to conversion which is why this announcement caught our attention. Expect more ecommerce platforms and shopping carts to begin integrating with third-party services to help their merchants increase conversion.

Even for enterprises with sophisticated advertising campaigns and large, existing customer bases, getting traffic to online properties (see Website Magazine's July cover story, "Fishing for Leads - More, Better, Faster") is just the beginning of moving visitors through sales funnels for the purpose of obtaining conversions. Yet, despite all their efforts, 79 percent of marketing leads will never convert into sales, according to a MarketingSherpa study.... The issue only intensifies with the endless supply of technologies, and the glut of companies found on the Web claiming (and sometimes clamoring) to help enterprises capture conversions. It can be difficult for 'Net professionals, including merchants, information publishers and service providers...

Organic search engine listings can generate a significant number of targeted, high-quality visitors along with subsequent conversions. But a lot of marketers don't know how to run a good SEO campaign.... Organic SEO takes time, experience, knowledge and patience. Organic listings have a high conversion rate and provide excellent ROI; therefore, SEO is well worth the effort.

With all of online marketing complexities, all marketers are really chasing one goal - to increase conversions.... The challenge of chasing conversions, however, is that every consumer is different and requires a different approach. For instance, one consumer may conduct a search for "black platform sneakers" and purchase the first item that appears in Google's Product Listing Ads, while another consumer could... conduct the same search but continue to do more research like checking out consumer reviews or promo codes before making their final purchasing decision. This is why it is essential for marketers to address all four stages of conversion during their acquisition efforts.

There are many aspects of an ecommerce website that can have a dramatic impact on conversion; however, none may influence a consumer's decision-making process more than usability.... (read more about five key website testing areas here - https://wsm.co/QXYCtM), merchants should nearly always focus first on testing areas of their website that directly impact conversions. Aspects like calls-to-action or checkout options, are clear reflections of a site's usability. For example...