Facebook Shakes Up Social Commerce

Peter Devereaux
by Peter Devereaux 18 Jul, 2014
Facebook Shakes Up Social Commerce

Facebook is shaking up the ecommerce industry, as the social network juggernaut announced that it is beginning to test a "Buy" call-to-action button on ads and Page posts that appear on its platform.

 

The feature will enable Facebook users to purchase products without leaving the social network. Facebook notes that it has already taken steps to make the payment process safe and secure.

 

"None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they'd like to save payment information for future purchases," the social network states in an announcement.

 

It is important to note, however, that the test is limited to just a few small and medium-sized businesses in the US. Moreover, the social network says it will share more information after it obtains feedback from the Facebook community.

 

 

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.