Content Marketing Tips, News & Insights for Marketers

 

Welcome to Website Magazine's Content Marketing Tips, News & Insights For Marketers section – your go-to resource for all things content marketing! Whether you're a small business, startup, or enterprise, our expert team provides you with the latest news, insights, and tips to help you improve your content marketing efforts and achieve your business goals.

 

Our blog content covers a wide range of topics such as content strategy, creation, distribution, measurement, and optimization. You can expect to find actionable advice and practical tips on how to create and distribute engaging and relevant content that resonates with your audience, generates leads, and drives conversions.

 

Our team of experienced writers and industry experts keep you up-to-date on the latest trends, best practices, and technologies in content marketing. You'll also find case studies, success stories, and interviews with leading marketers that provide valuable insights and inspiration for your own content marketing efforts.

 

Whether you're a content marketing pro or just starting out, our Content Marketing Tips, News & Insights For Marketers section has something for everyone. So, whether you're looking for tips to improve your content marketing strategy, the latest news in the industry, or insights from experts, be sure to bookmark our blog and visit us regularly to stay informed and inspired.

Latest,  featured,  content
The Magical Power of Corporate Stor....
by Michelle Wicmandy
"People do not buy goods and services. They buy relationships, stories, and magic." ~ Seth Godin Throughout history, people have ...
The Magical Power of Corporate Storytelling
7 Tools to Automate Time-Consuming Marketing Tasks
by Dario Supan
7 Tools to Automate Time-Consuming Marketing Tasks
Business process automation is rapidly rolling out across many business functions and has fast become a ...
The Art & Science of the PR Pitch
by Pete Prestipino
The Art & Science of the PR Pitch
Email is central is a successful business presence today - be it digital or otherwise. Hardly anything would ...
3 Effective Content Marketing Strategies for Startups
by Sahil Kakkar
3 Effective Content Marketing Strategies for Startups
Content is king. Mainly because content translates information into stories. And who doesn't like stories? ...
The Evolution of the Online Shopping Experience in Focus
by Pete Prestipino
The Evolution of the Online Shopping Experience in Focus
It is important to regularly monitor the behavior of online shoppers; not just individually, of course, but ...
Gaining a Mobile Performance & Engagement Advantage
by Pete Prestipino
Gaining a Mobile Performance & Engagement Advantage
Mobify has launched an integration solution for SAP Hybris that works with Mobify's mobile commerce and ...
5 Better Ways to Deliver Website Content
by Kayla Matthews
5 Better Ways to Deliver Website Content
Fantastic content can inform people, cause conversions, get readers excited about new products and more. And ...
In Pursuit of Customer Engagement
by Peter Devereaux
In Pursuit of Customer Engagement
Authentication solution LogMeIn has acquired Nanorep, a company that provides a self-service chatbot and ...
Mobile Testing Beyond Conversion
by Pete Prestipino
Mobile Testing Beyond Conversion
Mobile development teams will now be able to take their analysis to an entirely new level with the release of ...
Long-Form Content Writing Basics
by Pete Prestipino
Long-Form Content Writing Basics
Content comes in all forms on the Web - there are infographics, and videos, interactive charts and ...
Survey Says... A Beginner's Guide to Maximizing Online Survey Results
by Bridget Poetker
Survey Says... A Beginner's Guide to Maximizing Online Survey Results
The wide range of online survey platforms have made it easier and more cost effective than ever to gain ...
The Impact of AI-Generated Emotional" Language on Customer Engagement"
by Pete Prestipino
The Impact of AI-Generated Emotional
Digital marketers can gain a competitive edge in today's always-on landscape by better understanding and ...
Business Blogging: Why It's Crucial For Growth and How to Do It
by Karl Kangur
Business Blogging: Why It's Crucial For Growth and How to Do It
Blogging has evolved beyond recognition in the last decade. Once considered an amateur pursuit for people to ...
Content: Questions & Considerations [FEATURE]
by Pete Prestipino
Content: Questions & Considerations [FEATURE]
Why engage and invest in the practice of content planning, content development, content ...
Finding & Resolving Mixed HTTPS Content
by Pete Prestipino
Finding & Resolving Mixed HTTPS Content
SEO software solution Link-Assistant has released a new feature in its WebSite Auditor solution that will ...
The Landing Page Testing Starter Guide
by Terry Clayton
The Landing Page Testing Starter Guide
While being organized, well intentioned, and insightful are certainly good qualities/attributes to have for ...
Stat Watch: Content Shock & Spend
by Peter Devereaux
Stat Watch: Content Shock & Spend
"In any human, natural or economic system, when there is an overabundance of some commodity, and there is a ...
STAT WATCH: Global Video Index Report
by Peter Devereaux
STAT WATCH: Global Video Index Report
According to Ooyala's newly released Q4 2017 Global Video Index Report, mobile video plays topped 60% ...
Continuous Ad (and Content) Scroll in Action
by Pete Prestipino
Continuous Ad (and Content) Scroll in Action
Content discovery and advertising solution Taboola has launched a new solution, dubbed Feed, that will enable ...
Use Dynamic Content to Create Dynamite Email Campaigns
by EJ McGowan
Use Dynamic Content to Create Dynamite Email Campaigns
Email marketing consistently ranks as one of the most effective marketing channels in terms of return on ...
QUICK HIT: AI Changes the Digital Advertising Game
by Peter Devereaux
QUICK HIT: AI Changes the Digital Advertising Game
The adoption of cognitive systems and artificial intelligence will drive worldwide revenues o $47 billion in ...
Why Buying Guides Are So Important for Websites (and How to Do It)
by Larry Alton
Why Buying Guides Are So Important for Websites (and How to Do It)
Buying guides are, on the surface, self-explanatory; they're written, instructional pieces of content meant ...
How to Measure the Effectiveness of Your Content Marketing
by Natalie Henley
How to Measure the Effectiveness of Your Content Marketing
It is always surprising to learn about marketing teams spending energy on tactics without having a ...
Content Marketing Fuels Integrated PR and Comm Strategies
by Pete Prestipino
Content Marketing Fuels Integrated PR and Comm Strategies
Content marketing has exploded in popularity (and usage) the past few years and today is influencing nearly ...
Do I Really Sound Like That? Podcast Confessionals.
by Amberly Dressler
Do I Really Sound Like That? Podcast Confessionals.
Audio recordings can be terrible ego killers. Whether it is hearing themselves on-camera, on the radio, on a ...
Video Interaction Tools from Vimeo
by Pete Prestipino
Video Interaction Tools from Vimeo
Video is a challenging asset for marketers to develop, distribute and analyze - or at least it has been. ...
The Big Difference that Customer Onboarding Makes
by Pete Prestipino
The Big Difference that Customer Onboarding Makes
Once companies have invested their resources (time or money) in acquiring new customers (those users who have ...
Copywriting vs. Content Marketing: Main Differences and Commonalities
by John Obstander
Copywriting vs. Content Marketing: Main Differences and Commonalities
Frequently confused, Copywriting and Content Marketing truly share the same genes. Yet they differ in their ...
The Actual Management of Content
by Maja Mrsic
The Actual Management of Content
Poorly designed content marketing campaigns can make even the most ambitious projects crumble. Marketers get ...
Save Countless Hours on AI-Driven Video Editing
by Pete Prestipino
Save Countless Hours on AI-Driven Video Editing
One of the main reasons that video hasn't played a more significant role in the digital landscape is that it ...
How to Use GDPR as a Catalyst for Better Results
by Garret Mann
How to Use GDPR as a Catalyst for Better Results
The European Union's General Data Protection Regulation (GDPR) has sparked a lot of anxiety among marketers. ...
9 Key Marketing Strategies You May Have Neglected
by Lexie Lu
9 Key Marketing Strategies You May Have Neglected
Most companies today spend a good portion of time and resources marketing to consumers. There are basic ...
Using Video Content to Drive Product Sales
by Jeremy Wills
Using Video Content to Drive Product Sales
Struggling to come up with a great idea for video content? Video content that will actually drive sales as a ...
10 Small Business Trends to Watch Out for in 2018
by Constantina Kokenes
10 Small Business Trends to Watch Out for in 2018
With 2018 upon us, it's time to revamp and rethink your strategies for your small business. Align your goals ...
Content Distribution with Yandex Zen
by Pete Prestipino
Content Distribution with Yandex Zen
Yandex has launched a machine learning powered content recommendation platform for publishers to create and ...
Content Gating Is Overrated; Here's Why
by Daan Reijnders
Content Gating Is Overrated; Here's Why
Lead generation has become the top content marketing priority for businesses and the result is that many of ...
Foster Consumer Conversations Today for Sales Tomorrow
by Pete Prestipino
Foster Consumer Conversations Today for Sales Tomorrow
It appears that a significant percentage of sales are being driven by consumers' "social conversations" that ...
Content & Location: Does it Matter Where Your Target Audience Lives?
by Travis Bliffen
Content & Location: Does it Matter Where Your Target Audience Lives?
When is the last time you went to a doctor and he asked you for all your addresses for the last 10 years? ...
Blockchain & Marketing Content: More Connected Than You Think
by Randy Apuzzo
Blockchain & Marketing Content: More Connected Than You Think
Why Blockchain, the Bible, the Battle of Gettysburg, and Your Marketing Content Are More Connected Than You ...
Riding the Wave of Content Marketing
by Pete Prestipino
Riding the Wave of Content Marketing
There's never been a time in the history of the Web when content did not play a vital role. Essential for ...
Find Your Next Podcast Host
by Pete Prestipino
Find Your Next Podcast Host
Podcasting platform Anchor has released a new feature that will enable podcasters to find like-minded people ...
The Relentless Pursuit of Engagement
by Pete Prestipino
The Relentless Pursuit of Engagement
:: Editor's Letter, October 2017 :: Whether you realize it or not, everything you do as a Web professional is ...
Factors & Formulas for Determining Consumer Engagement
by Pete Prestipino
Factors & Formulas for Determining Consumer Engagement
The term "engagement" is becoming increasingly difficult to define as it often means something entirely ...
A GDPR Solution for Publishers & Content Providers
by Pete Prestipino
A GDPR Solution for Publishers & Content Providers
Most of the Web is funded through advertising and the sharing of user data but the General Data Protection ...
Technology versus Creativity
by Jim Panagas
Technology versus Creativity
When you stop and think about it, the marketing industry has undergone some radical changes in recent years. ...
5 Steps for a Good Spring Cleaning of Your Online Community
by Adrian Speyer
5 Steps for a Good Spring Cleaning of Your Online Community
Martha Stewart's checklist of spring cleaning tips may work for the sitting room, but it won't cut it for a ...
How to Get Even More ROI from Your Most Popular Blog Posts
by Dan Radak
How to Get Even More ROI from Your Most Popular Blog Posts
You've created a killer piece of content, optimized it for search engines, shared it across various social ...
They Said What? Tips to Reach People with Controversial Content.
by Larry Alton
They Said What? Tips to Reach People with Controversial Content.
Ideas and thoughts that aren't mainstream are often considered controversial. It takes courage to publish ...
Use of Live Video By Publishers Expected to Grow in 2018
by Pete Prestipino
Use of Live Video By Publishers Expected to Grow in 2018
Video has long been one of the most rewarding formats for digital marketers but it has also been one of the ...
Using Data to Inform Your 2018 Content Calendar
by Natalie Henley
Using Data to Inform Your 2018 Content Calendar
"Data-driven" has become a bit of a buzzword in the digital industry. While it may be an important ideal, ...
Web Success Podcast - November 27, 2017
by Peter Devereaux
Web Success Podcast - November 27, 2017
TRANSCRIPT OF THE WEB SUCCESS PODCAST (11-27-2017): Greetings everybody; you're now listening to Website ...
Video Quality vs Video Quantity
by Pete Prestipino
Video Quality vs Video Quantity
When it comes to online video production (and distribution), what should be your top priority? Quality or ...
When You're Ready to Graduate from YouTube or Vimeo
by Pete Prestipino
When You're Ready to Graduate from YouTube or Vimeo
Video is responsible for upwards of 70 percent of all internet traffic (not user traffic, of course, but ...
The Other Kind of Testing
by Martin Greif
The Other Kind of Testing
Those responsible for website conversion tend to engage in either split or multivariate testing. These two ...
Editor's Letter: Reading the Content Waves
by Pete Prestipino
Editor's Letter: Reading the Content Waves
The interest in leveraging content to influence customer acquisition and retention is most certainly ...
Best Distribution Channels for Your Content
by Peter Devereaux
Best Distribution Channels for Your Content
Content marketing is as much about producing assets (articles, infographics, whitepapers, videos) as it is ...
Compelling Uses of Content Marketing
by Amberly Dressler
Compelling Uses of Content Marketing
Create "great" content and the search engines will reward your site with higher rankings and your audience ...
Quiz Time: Content Marketing Crash Course
by Peter Devereaux
Quiz Time: Content Marketing Crash Course
Developing content marketing assets to influence audiences over time, capture the attention of the search ...
Prove Content Marketing's ROI with These Seven Solutions
by Amberly Dressler
Prove Content Marketing's ROI with These Seven Solutions
How well is the content your company is producing working to convert visitors into buyers? While it is ...
The Six Elements of Content Marketing & Blogging for Profit
by Amberly Dressler
The Six Elements of Content Marketing & Blogging for Profit
With traditional publishers competing against bloggers for page views and businesses battling each other for ...
Engagement Tactics in Focus
by Amberly Dressler
Engagement Tactics in Focus
Engaged customers are far more valuable to enterprises in terms of profitability, revenue and relationship ...
Optimizing Digital Media Usage with Improved Video Experiences
by Pete Prestipino
Optimizing Digital Media Usage with Improved Video Experiences
Success with video content and video marketing initiatives will come down to the quality of the experiences ...
How to Organize Your Content Production Pipeline
by Alexander Kesler
How to Organize Your Content Production Pipeline
A content production pipeline is more than simply settling on a series of steps that teams must execute when ...
Video Acceleration for W3 Total Cache
by Marc Weir
Video Acceleration for W3 Total Cache
Performance framework W3 Total Cache and video and media acceleration provider Swarmify have formed a ...
Video is a Collapsing House of Cards For Many Publishers, So What's Next?
by Neil Mody
Video is a Collapsing House of Cards For Many Publishers, So What's Next?
Existential crises aren't new to the publishing world. With every new revenue model: (native ads and ...
7 Content Tips for Effectively Creating Video Campaigns
by Sarah Nochimowski
7 Content Tips for Effectively Creating Video Campaigns
Any content marketing plan worth its salt invariably prioritizes video as its main communication medium. The ...
Content Marketing: How to Reach an Overwhelmed Audience
by Disha Dinesh
Content Marketing: How to Reach an Overwhelmed Audience
People consume content. It has become an everyday affair. You Google information at work and entertainment ...
Content Marketing Done Right
by Shawn Moore
Content Marketing Done Right
Many executives today believe they employ content marketing, but very few have truly mastered the art. In ...
Beyond the Buzzword: Testing Your Machine Learning Knowledge
by Amberly Dressler
Beyond the Buzzword: Testing Your Machine Learning Knowledge
Online searches for "machine learning" are at their peak according to Google Trends with search interest ...
Master Guide to Content Planning
by Amberly Dressler
Master Guide to Content Planning
Content, content, content! Content is having its Marcia Brady moment - and for good reason. Across ...
Rinse & Repeat: Quality Content Checklist
by Amberly Dressler
Rinse & Repeat: Quality Content Checklist
These days, everyone is a publisher, or so it seems with the creation of blogs, graphics, videos and similar ...
Bonus: Content Quality Checklist
by Peter Devereaux
Bonus: Content Quality Checklist
Content is being created by brands of every size and type, which means organizations that haven't had ...
Content Marketing Stats to Influence 2017 Decisions
by Peter Devereaux
Content Marketing Stats to Influence 2017 Decisions
If you're reading any advice about running an online business, chances are "content marketing" is mentioned ...
Gigs for Photography, German & Video Editing in High Demand
by Amberly Dressler
Gigs for Photography, German & Video Editing in High Demand
Creative work is cool (again) - particularly if you can create it in German. The need to keep up with content ...
Adobe Maxes Out on Content Updates
by Peter Devereaux
Adobe Maxes Out on Content Updates
Adobe MAX kicked off this week in San Diego and new capabilities were announced on day one to a room of ...
Companies that Collect, Curate & Publish User-Generated Content
by Peter Devereaux
Companies that Collect, Curate & Publish User-Generated Content
User-generated content (UGC) is considered one of the most influential forms of messaging as people rely on ...
The Case for Automated A/B Testing
by David Bowen
The Case for Automated A/B Testing
Just as a Chicago restaurant owner would avoid publicly endorsing the Cubs or the White Sox for fear of ...
Millennials At The Gate
by Pete Prestipino
Millennials At The Gate
ANATOMY MEDIA, today released the results of its 2016 "Millennials at the Gate" report, which explores the ...
Web Content Writing Master Plan
by Pete Prestipino
Web Content Writing Master Plan
The secret to content marketing success? Know the reader. Writing about a topic that you're completely ...
When It Comes to Testing, It's About Quality NOT Quantity!
by Jason Hickey
When It Comes to Testing, It's About Quality NOT Quantity!
It's hard to talk about testing without hearing a statistic that comes across as truly ridiculous like ...
Standardizing Your Content Should Be Standard Practice
by Peter Devereaux
Standardizing Your Content Should Be Standard Practice
:: Converting to XML ensures your content is ready for publication on the Web and elsewhere :: By Mark Gross, ...
Access Cloud Content from Hootsuite
by Pete Prestipino
Access Cloud Content from Hootsuite
Social media management platform Hootsuite announced integrations with Dropbox, OneDrive (Microsoft) Box, ...
Video & The Future of Higher Education
by Pete Prestipino
Video & The Future of Higher Education
If you're about to ramp up your video marketing initiatives, you're already a few steps behind - at least if ...
6 Ways to Make Your Site Content More Interactive
by Larry Alton
6 Ways to Make Your Site Content More Interactive
We're beginning to enter a new age of content marketing. For the past decade or so, the Internet has been a ...
The Basics of Content Syndication
by Peter Devereaux
The Basics of Content Syndication
What if there was a way to get your content seen by more people (those not visiting your website)- would that ...
Quick Guide to Interactive Content
by Peter Devereaux
Quick Guide to Interactive Content
"Content is king" is a common phrase in the marketing world, but new research suggests that a specific type ...
Master List of Digital Content Ideas & Tech to Make it Happen
by Peter Devereaux
Master List of Digital Content Ideas & Tech to Make it Happen
Content is everything - influencing from what people buy (both on the consumer side and the business one) to ...
Active Engagement Solutions for Digital Customer Service
by Peter Devereaux
Active Engagement Solutions for Digital Customer Service
:: Live Chat Options for SMBs :: As digital customer service expectations continue to rise, the very least a ...
Video Quality Matters: 5 Tips for Better Web Video
by Larry Alton
Video Quality Matters: 5 Tips for Better Web Video
If your website includes video - and most today should - you can't get away with shoddy quality anymore. Once ...
Gated Split Testing: What Pages Need Before Testing
by Marty Greif
Gated Split Testing: What Pages Need Before Testing
There's a fraction of the conversion community that actively asks marketers to test everything. You should ...
RDI Guide To Creating Shareable Content
by Peter Devereaux
RDI Guide To Creating Shareable Content
This guide will help you develop a Content Marketing Strategy for your brand and provide insider tips on ...
Mixtape Marketing: Boost Your Marketing Content with Curation
by Peter Devereaux
Mixtape Marketing: Boost Your Marketing Content with Curation
:: Tom Tate, AWeber :: Are you stuck on your content marketing strategy? Let's be honest, creating and ...
7 Digital Tools Bloggers Should Try Right Now
by Jane Hurst
7 Digital Tools Bloggers Should Try Right Now
These days, everyone is a blogger but not everyone knows how to drive traffic to their blog, generate ideas ...
3 Bloggers Who Actually Generate Revenue From Blogging
by Andrew Wise
3 Bloggers Who Actually Generate Revenue From Blogging
Despite its reputation as a moneyless business, blogging is quickly becoming an easy way to turn a profit for ...
Web Masters: Creating Shoppable Content
by Amberly Dressler
Web Masters: Creating Shoppable Content
Giving non-technical professionals access to sophisticated technology that they can implement and use without ...
Is Your Product Content Lacking?
by Pete Prestipino
Is Your Product Content Lacking?
What happens when consumers find that product content presented by 'Net retailers is insufficient? That's ...
Why Store Content for Newsletters
by Jack Dean
Why Store Content for Newsletters
Almost every small business these days sends out a regular newsletter in some form or another. Along with ...
Top 50: Content Management & Web Experience Solutions
by Peter Devereaux
Top 50: Content Management & Web Experience Solutions
The software solutions used to power the digital presence of modern Web enterprises - primarily those ...
Getting Started with 'Net Testing
by Peter Devereaux
Getting Started with 'Net Testing
By Peter Prestipino, Editor-In-Chief The testing and eventual optimization of Web-related assets is the most ...
Editor's Letter: Essential Testing Guidance
by Peter Devereaux
Editor's Letter: Essential Testing Guidance
David Ogilvy, the advertising executive that Time Magazine once called "The most sought-after wizard in ...
Inside Look at the Top 50 Content Management and Web Experience Solutions
by Peter Devereaux
Inside Look at the Top 50 Content Management and Web Experience Solutions
Content management systems are one of the most important decisions an enterprise can make in relation to ...
Big List of Testing & Optimization Tools
by Peter Devereaux
Big List of Testing & Optimization Tools
Testing can help any business achieve greater success, but finding a testing solution for your company's ...
Here's How to Start Testing Website Elements
by Amberly Dressler
Here's How to Start Testing Website Elements
Popular advice for those working on the Web is to "test that." Whether it's a call-to-action (CTA), content ...
Interactive Video Quizzes with Kaltura
by Pete Prestipino
Interactive Video Quizzes with Kaltura
Video technology provider Kaltura has introduced a video quizzing tool into its platform. The new feature ...
Find Out What Content Generates the Most Revenue
by Pete Prestipino
Find Out What Content Generates the Most Revenue
Content recommendation and discovery platform Taboola, which was listed as one of Website Magazine's Top 50 ...
Structured Data for Content Managment Systems
by Peter Devereaux
Structured Data for Content Managment Systems
Information publishers and Web-ready service providers can benefit from structured data in two important ways ...
Pop-Up Surveys & Disruption to Customer Engagement
by Pete Prestipino
Pop-Up Surveys & Disruption to Customer Engagement
Turns out, consumers aren't fans of pop-up ads and surveys after all. Who knew? A recent survey from ...
'Net Engagement Considerations for the Relationship Age
by Peter Devereaux
'Net Engagement Considerations for the Relationship Age
In the Web world, the term "engagement" is one of those loosely defined buzzwords that can elicit a ...
The Psychology of Engagement (and Conversion)
by Peter Devereaux
The Psychology of Engagement (and Conversion)
Believe it or not, it really doesn't take all that much to engage users and move them through the buying ...
Must-Have Content Development Tools
by Peter Devereaux
Must-Have Content Development Tools
The demand for content has reached a fever pitch and companies of all types and sizes are wondering how to ...
3 Steps to Creating Useful Content
by Allison Howen
3 Steps to Creating Useful Content
Google Webmaster Trends Analyst John Mueller confirmed the importance of high-quality content and user ...
Content Development Checklist for 2016
by Amberly Dressler
Content Development Checklist for 2016
The demand for unique, relevant content from both consumers and the channels they find themselves on (e.g. ...
Brand Secrets for Audience Engagement
by Allison Howen
Brand Secrets for Audience Engagement
Engagement is traditionally defined as an agreement, a promise if you will, to be present at a particular ...
2015: The Year of Millennial Engagement!
by Peter Devereaux
2015: The Year of Millennial Engagement!
Before 2013 nobody really cared about millennials - with the exception of themselves, of course. While this ...
January #QOTM: Content Wins
by Peter Devereaux
January #QOTM: Content Wins
Content has become a staple of most businesses' marketing plans over the last few years. From videos and ...
Quiz Time! Engagement Metrics
by Peter Devereaux
Quiz Time! Engagement Metrics
"Engagement" has been a buzzword in the marketing technology space for many years now, typically used to ...
How Big Brands can Use Sponsorship to Drive Authentic Engagement
by Amish Tolia
How Big Brands can Use Sponsorship to Drive Authentic Engagement
All marketers strive to develop one-on-one engagement with their target audiences. Unfortunately, big brands ...
Must-Have Chrome Extensions for Content Marketers
by Apurva Jog
Must-Have Chrome Extensions for Content Marketers
Content marketers probably wish for an extra pair of hands to help get their work done during the day. From ...
The SMB Content Marketing Checklist
by Peter Devereaux
The SMB Content Marketing Checklist
By Allison Howen, Associate Editor Brands have become very strategic with their content marketing plans. In ...
Brainstorming Tools for Better Content Ideas
by Peter Devereaux
Brainstorming Tools for Better Content Ideas
Writer's block is a serious condition that can infect anyone. The biggest challenge with writer's block, ...
Beyond the Blog: 6 Types of Visual Content
by Peter Devereaux
Beyond the Blog: 6 Types of Visual Content
When it comes to content marketing, most brands think about blogging. Although blogging is an essential part ...
Engagement All Grown Up: 5 Reasons to Re-Evaluate this KPI
by Peter Devereaux
Engagement All Grown Up: 5 Reasons to Re-Evaluate this KPI
By Scott Clark, Innovid After spending decades trying to quantify "Engagement" as a KPI, brands and ...
The Right Stuff: Choosing the Optimal Enterprise Content Management System
by Peter Devereaux
The Right Stuff: Choosing the Optimal Enterprise Content Management System
By Warren Glick, Director of Corporate Marketing for ACOM Solutions The market offers many choices for an ...
YouTube Makes Video Shoppable
by Pete Prestipino
YouTube Makes Video Shoppable
Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad ...
Testing Platforms Get Put to the Test
by Allison Howen
Testing Platforms Get Put to the Test
Testing is an essential part of any digital business, but not all testing platforms are built the same. ...
Video Comes to Salesforce Communities
by Pete Prestipino
Video Comes to Salesforce Communities
Video marketing and analytics platform Vidyard has introduced a way for Salesforce clients to enable their ...
From Product Image to Product Video with ZAP-EB
by Pete Prestipino
From Product Image to Product Video with ZAP-EB
eBay Sellers have a new and rather interesting tool at their disposal and it could put video front and center ...
Testing Two Part Post - pt 1
by Jesse Erbach
Testing Two Part Post - pt 1
Testing here. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut ...
The Future of Video at Adobe is Shoppable
by Pete Prestipino
The Future of Video at Adobe is Shoppable
Video is evolving; where consumers were once only able to view, now they can interact. In the realm of ...
#ContentFail - Why Your Content Does Not Convert and How to Fix It
by Tim Ash
#ContentFail - Why Your Content Does Not Convert and How to Fix It
No sane person would deny that "content is king," so Web professionals spend their days pumping it out - a ...
6 Hacks to Better Optimize Your Content for Mobile
by Allie Gray Freeland
6 Hacks to Better Optimize Your Content for Mobile
Google, the search engine with the lion's share within the search engine industry, launched an algorithmic ...
Content Marketing Ideas for Location-Based Marketing
by Peter Devereaux
Content Marketing Ideas for Location-Based Marketing
Local businesses have a wealth of content ideas all around them, because they are part of the communities ...
Hootsuite Unveils iOS App for Content Discovery
by Allison Howen
Hootsuite Unveils iOS App for Content Discovery
Popular social media management platform Hootsuite has unveiled a new iOS app to help users discover and ...
Curated Content Channels for Financial Professionals
by Allison Howen
Curated Content Channels for Financial Professionals
Authentic employee advocacy and social selling provider Trapit is partnering with social media marketing ...
What's Wrong With Your Content Marketing?
by John Unger
What's Wrong With Your Content Marketing?
Content marketing is all the rage. More companies are producing more content to try and rank in the search ...
4 Ways to Encourage User-Generated Content
by Peter Devereaux
4 Ways to Encourage User-Generated Content
As brands continue to put an emphasis on content marketing, it is important to keep in mind that there is one ...
How Steady Is Your Web Content Management System?
by Amberly Dressler
How Steady Is Your Web Content Management System?
After securing themselves and their loved ones, people experiencing a minor earthquake tend to take inventory ...
A Game Developer's Guide to Mobile Video Ads
by Chirag Leuva
A Game Developer's Guide to Mobile Video Ads
Being a game developer can have many perks, but when it comes to money making, it can be a struggle at times. ...
Effective Content Types for Every Digital Business
by Peter Devereaux
Effective Content Types for Every Digital Business
With 70 percent of business-to-business (B2B) marketers creating more content than they did one year ago, ...
Thanks Content Marketing! Writers Have Jobs!
by Doug Hughes
Thanks Content Marketing! Writers Have Jobs!
In recent years, content marketing has become an essential tool for businesses and organizations looking to ...
Bloggers Beware: Image Copyright Infringement Is Costly
by Richard Oldale
Bloggers Beware: Image Copyright Infringement Is Costly
Over the last few years, there has been a spate of bloggers, content marketers and social media users hit ...
Imgur Embeds Provide Content Creators Full Control
by Derek Schou
Imgur Embeds Provide Content Creators Full Control
Images are some of the most popular media on the Web with more than 350 million photos being uploaded to ...
Google Begins Encoding YouTube Videos in VP9
by Peter Devereaux
Google Begins Encoding YouTube Videos in VP9
Google announced it has begun encoding YouTube videos in VP9, the open-source codec that offers HD and even ...
Finally; An Intelligent Content Engine for Publishers
by Pete Prestipino
Finally; An Intelligent Content Engine for Publishers
Today's digital media landscape makes capturing the attention and interest of end-users a difficult task. ...
Content Marketing Toolbox
by Peter Devereaux
Content Marketing Toolbox
From infographics and videos to webinars and whitepapers, marketers continue to create and distribute content ...
Online Client Engagement is Key for SMBs
by Allison Howen
Online Client Engagement is Key for SMBs
Online client engagement is key to small business success according to new data from vCita. In fact, the data ...
Everyday Content Development
by Peter Devereaux
Everyday Content Development
By Jordan Kasteler, Senior SEO Manager at Red Door Interactive Anyone who has been involved with SEO, even ...
Use These Content Discovery Tools to Boost Content Marketing Results
by Jessica Davis
Use These Content Discovery Tools to Boost Content Marketing Results
Content discovery tools are the best thing since sliced bread - for the content marketer at least. With so ...
Quick Guide to Quality Website Content
by Peter Devereaux
Quick Guide to Quality Website Content
Providing a good user experience starts with having a well-designed website along with quality content that ...
Increase Smartphone Engagement with TouchGuides
by Allison Howen
Increase Smartphone Engagement with TouchGuides
As mobile traffic continues to increase, brands need to find better way to engage their customers on the ...
Thinking Outside the Blog Post
by Peter Devereaux
Thinking Outside the Blog Post
By Allison Howen, Associate Editor Banner blindness and ad-blocking plugins are forcing enterprises to get ...
Top 10 Digital Testing Tools
by Peter Devereaux
Top 10 Digital Testing Tools
What makes "digital" so interesting to the modern enterprise is that everything, and we really mean ...
Don't Sit Idly By, Start Moving Bloggers
by Peter Devereaux
Don't Sit Idly By, Start Moving Bloggers
By Derek Schou, Associate Editor Mobile devices have dramatically altered the way business is conducted. No ...
Tips for Creating Your 2015 Content Calendar
by Peter Devereaux
Tips for Creating Your 2015 Content Calendar
As 2014 draws to a close, many professionals are scrambling to put the finishing touches on their 2015 ...
Glide Ushers in a New Era for Video Messaging
by Peter Devereaux
Glide Ushers in a New Era for Video Messaging
Live video messaging application Glide has raised a $20 million Series B financing round led by New York and ...
5 Elements of a Buzz-Worthy Blog Post
by Peter Devereaux
5 Elements of a Buzz-Worthy Blog Post
Blogging has quickly become a top marketing strategy for brands in all verticals - and for good reason. In ...
SimilarWeb Gets Paid, Previews App Engagement Product
by Peter Devereaux
SimilarWeb Gets Paid, Previews App Engagement Product
Getting insights for any website or any app is useful for both a business's internal analytics and ...
Master List of A/B Testing Solutions
by Peter Devereaux
Master List of A/B Testing Solutions
No Web designer, site owner or marketer sets out to create a poor-performing app or website. Rather, Internet ...
How to Create Amazing Content From Your Next Trade Show
by Peter Devereaux
How to Create Amazing Content From Your Next Trade Show
By Matthew Pavli, Display Wizard Almost all marketers are familiar with the lead generation value of trade ...
5 Elements of a Successful Brand or Corporate Blog
by Peter Devereaux
5 Elements of a Successful Brand or Corporate Blog
By Alex Lirtsman, Ready Set Rocket Nowadays, it seems like every brand has a blog to round out its digital ...
10 Tools for Better Website Testing
by Peter Devereaux
10 Tools for Better Website Testing
A business's website is both a work of art and a science project. This is because websites must not only be ...
Create and Share Videos With New Vidyard Studio
by Pete Prestipino
Create and Share Videos With New Vidyard Studio
In a recent report from analyst firm Demand Metric, more than 70 percent of marketing and sales professionals ...
Qzzr, Online Quizzes and Customer Engagement
by Peter Devereaux
Qzzr, Online Quizzes and Customer Engagement
There are an endless supply of methods that digital brands can use to deepen engagement with consumers, but ...
This Way to the Future Forward-Thinking Content Management Systems
by Amberly Dressler
This Way to the Future Forward-Thinking Content Management Systems
Transitioning from one content management system (CMS) to another is never easy. So why would an enterprise ...
Express Content What's the Deal with Canada's New Anti-Spam Law?
by Derek Schou
Express Content What's the Deal with Canada's New Anti-Spam Law?
Email remains one of, if not the best, channel for companies to communicate with consumers. As the practice ...
Big List of Future-Proof Content Management Systems
by Peter Devereaux
Big List of Future-Proof Content Management Systems
Less than half of B2B marketers have a documented content strategy, but as their enterprises begin to demand ...
Experts Speak: Tips for Switching Your Content Management System
by Peter Devereaux
Experts Speak: Tips for Switching Your Content Management System
Transitioning from one content management system (CMS) to another is never easy. So why would an enterprise ...
Study Reveals Content is Viewed in F-Shaped Pattern
by Peter Devereaux
Study Reveals Content is Viewed in F-Shaped Pattern
Understanding how users view websites is among the most important tasks for designers. Creating a perfect ...
Content Marketing Blunders That Harm Your Business
by Anna Rodriguez
Content Marketing Blunders That Harm Your Business
If your company has not yet shifted to content marketing, chances are you are losing your audience and ...
Harness the Power of Blogs
by Peter Devereaux
Harness the Power of Blogs
By Derek Schou Blogging is one of the most effective ways for businesses, especially smaller ones, to ...
Comparing 3 Content Development Tools
by Peter Devereaux
Comparing 3 Content Development Tools
Blogs have become an essential part of many brands' repertoire. However, to create a successful blog that not ...
Tools to Measure & Manage Content Marketing
by Peter Devereaux
Tools to Measure & Manage Content Marketing
In today's diverse market it is important for companies to be able to reach as many consumers as possible. In ...
Big List of Content Distribution Tools
by Peter Devereaux
Big List of Content Distribution Tools
Companies have been blogging for more than a decade now, but many blogs have yet to reach their full ...
SlideShare Goes Free; Content Marketers Rejoice!
by Pete Prestipino
SlideShare Goes Free; Content Marketers Rejoice!
Presentation-sharing platform SlideShare is making many of its professional-level features available for ...
Vine Supports Importing Videos
by Allison Howen
Vine Supports Importing Videos
Twitter's popular video sharing app Vine has updated its platform to now allow users to import and edit their ...
On the Wings of Support & Testing, VWO Soars
by Peter Devereaux
On the Wings of Support & Testing, VWO Soars
When it comes to success in the software industry - the customer is still always right. This attitude is one ...
Big List of Usability Testing Resources
by Amberly Dressler
Big List of Usability Testing Resources
Website testing has recently come in the spotlight when Facebook was criticized for experimenting with its ...
Why Your A/B Testing Isn't Working As Well As You Think
by Isaac Rothstein
Why Your A/B Testing Isn't Working As Well As You Think
There's nothing groundbreaking about A/B testing. Direct marketing departments have been using it for years. ...
Create a Video Background for Your Web Page
by Pete Prestipino
Create a Video Background for Your Web Page
Minimalist Web pages have been popular among designers for quite some time, but the trend is evolving in some ...
5 Content Writing Tips to Know
by Gabbie Keegan
5 Content Writing Tips to Know
Most writers have to produce content every day, even when they are tired, maybe even sick or uninspired. It ...
5 Reasons Blogs Will Never Die
by Steve Clark
5 Reasons Blogs Will Never Die
In today's digital world, blogs are as powerful as they are important. When done well, they inform, entertain ...
Using the Right Key Performance Indicators for Your Content Marketing Campaign
by Seth Rand
Using the Right Key Performance Indicators for Your Content Marketing Campaign
The consumer-marketing model has transitioned from a passive, zero-gain model to one in which consumers are ...
Recommending Content With Purpose
by Peter Devereaux
Recommending Content With Purpose
By Charlie Reverte Web publishers and marketers have invested millions of dollars and resources building ...
How to Choose a Content Management System
by Peter Devereaux
How to Choose a Content Management System
Selecting a content management system (CMS) is one of the most important decisions enterprises make, as it ...
What's Your Content Recommendation Style?
by Peter Devereaux
What's Your Content Recommendation Style?
Whether you've paid attention or not, content recommendation has taken ahold of many popular websites today. ...
The Key to Videos, Make Them Easily Discoverable
by Derek Schou
The Key to Videos, Make Them Easily Discoverable
With video expected to be 79 percent of all consumer Internet traffic by 2018, it's not surprising that new ...
Breakthrough: Scriptless Performance Testing with Follo
by Pete Prestipino
Breakthrough: Scriptless Performance Testing with Follo
BlazeMeter, a JMeter-based performance testing cloud, announced the release of Follo Developers that activate ...
Businesses Take Heed, Video Will Dominate by 2018
by Peter Devereaux
Businesses Take Heed, Video Will Dominate by 2018
Videos importance in today's Internet dominated world should be evident by YouTube's 1 billion unique ...
Goal-Setting Ideas for Content Marketing
by Aby League
Goal-Setting Ideas for Content Marketing
Content marketing provides limitless possibilities for a brand's acquisition and retention efforts. It can be ...
The Content Trifecta
by Tim Ash
The Content Trifecta
Content marketing is all the rage, and has been for some time. From blog posts and e-newsletters to basic Web ...
Content Marketing Made Easy
by Allison Howen
Content Marketing Made Easy
Visually is helping content marketers create better performing campaigns, thanks to a new feature called ...
A New Way to Share Content
by Derek Schou
A New Way to Share Content
In creating a well rounded article there are no shortcuts. Sometimes there are simply not enough hours in the ...
Creating Immersive Video Experiences with Brightcove
by Pete Prestipino
Creating Immersive Video Experiences with Brightcove
Cloud-based video service Brightcove has released a several new products that will enable enterprise ...
Yahoo's Answer to Google's YouTube?
by Derek Schou
Yahoo's Answer to Google's YouTube?
If imitation is the sincerest form of flattery, consider YouTube flattered. In a joint move, Alibaba, a ...
How to Start a Podcast 2.0
by Alex Genadinik
How to Start a Podcast 2.0
Podcasting is a phenomenal and underrated way to grow your business. When it comes to online marketing, most ...
Thin and Duplicate Content - A Great Way to Never Rank
by Travis Bliffen
Thin and Duplicate Content - A Great Way to Never Rank
If you are part of the rapidly growing ecommerce industry, your website and SEO tactics have to be top notch ...
The Video Experience Retooled at AOL
by Pete Prestipino
The Video Experience Retooled at AOL
Online video consumption is surging, with 78 percent of people watching online videos every week. With the ...
The Science of CRO - The Case for Testing
by Isaac Rothstein
The Science of CRO - The Case for Testing
A paper was published in Feb. 2013 by Harvard Business School professor Sunil Gupta and two of his colleagues ...
Master List of Essential Content Optimization Tools
by Peter Devereaux
Master List of Essential Content Optimization Tools
Creating content for the sake of creating content is an outdated practice (hopefully). More marketers have ...
Stats & Secrets for Content Optimization
by Peter Devereaux
Stats & Secrets for Content Optimization
"Content" has quickly become the currency in which marketers operate with on today's Web. Ninety-three ...
Filtering Forum Content with CrowdReport
by Pete Prestipino
Filtering Forum Content with CrowdReport
Forum community CrowdGather has announced the launch of a new online content filtering tool, dubbed ...
Rich Content & the Principles of Video Optimization
by Peter Devereaux
Rich Content & the Principles of Video Optimization
Today's search engine experience is full of what is referred to within inner SEO circles as rich content. Why ...
Protesting the Link Economy
by Peter Devereaux
Protesting the Link Economy
I don't know about you, but I've had just about enough of search engines and their ongoing issues with the ...
YouTube Gets a Makeover
by Allison Howen
YouTube Gets a Makeover
YouTube has unveiled a new design that aims to make the video-sharing platform's Web presence more similar to ...
Use Nightwatch for Automated Testing
by Pete Prestipino
Use Nightwatch for Automated Testing
If you're looking for a simpler way to conduct automated testing of browser-based apps and websites, look no ...
Jimdo Users Blog by Mobile
by Pete Prestipino
Jimdo Users Blog by Mobile
Website builder Jimdo, which has seen more than 10 million sites built on its platform, added a feature that ...
With $47 Million in New Funding, Kaltura is the Video Service to Watch
by Pete Prestipino
With $47 Million in New Funding, Kaltura is the Video Service to Watch
Video platform Kaltura has raised $47 million in funding from SAP Ventures, Nokia Growth Partners, Commonfund ...
Ways to Use Video in Content Marketing [Infographic]
by Eddie Lee
Ways to Use Video in Content Marketing [Infographic]
:: By the team at Prestige Marketing :: As the online marketing world continues to evolve, there has been a ...
Content Marketing Blueprint
by Peter Devereaux
Content Marketing Blueprint
There are two different types of Internet professionals - those who focus on the technical and those who ...
Modern Content Marketing Success Stories
by Peter Devereaux
Modern Content Marketing Success Stories
The modern consumer is constantly connected to the 'Net thanks to the adaptation of mobile devices like ...
71% of Marketers Will Increase Content Marketing Budgets
by Peter Devereaux
71% of Marketers Will Increase Content Marketing Budgets
Content marketing was one of the digital darlings of 2013 and it's expected to have an even more impressive ...
How to Start a Podcast
by Peter Devereaux
How to Start a Podcast
By Alex Genadinik, Problemio Podcasting is one of the most underrated gems of the Internet, and in this ...
10 Apps for Better Content Marketing
by Amberly Dressler
10 Apps for Better Content Marketing
Content marketing can take on many forms, but at the end of the virtual day, creating copy or images that ...
50 Top Testing & Optimization Solution for Internet Pros
by Peter Devereaux
50 Top Testing & Optimization Solution for Internet Pros
Testing and optimizing a digital property - be it a website or application - may not seem nearly as cool or ...
Content Marketing Tips for 2014
by Peter Devereaux
Content Marketing Tips for 2014
At the dinner table, on the beach and in the airport - these are just a few of the places people consume ...
10 Apps to Make You a Better Content Marketer
by Peter Devereaux
10 Apps to Make You a Better Content Marketer
The savviest marketers, whatever their concentration (SEO, social, email, etc.), know that acquiring and ...
Reader Engagement Power Tips With In-Content Linking
by Greg Keller
Reader Engagement Power Tips With In-Content Linking
One of the questions I typically ask content publishers is, "How do you pick the keywords that you use as ...
Multivariate Testing: Top 5 Concerns For Informational Website Owners (and How to Address Them)
by John Cole
Multivariate Testing: Top 5 Concerns For Informational Website Owners (and How to Address Them)
As the saying goes, "You can't please all of the people, all of the time." So, how about pleasing 'most of ...
8 Simple Tips to Edit Your Own Blog
by Sandra Miller
8 Simple Tips to Edit Your Own Blog
Great bloggers are separated by mediocre ones by one important factor: they know how to edit their own ...
Blog Comment Commandments for Digital Marketers
by Pete Prestipino
Blog Comment Commandments for Digital Marketers
It's not uncommon for those in the digital marketing space to be, well, overzealous when it comes to ...
Loyalty Tech & Customer Engagement at Cobone
by Pete Prestipino
Loyalty Tech & Customer Engagement at Cobone
Loyalty, engagement and rewards - they're far more than today's top buzzwords. They are a way of being for ...
Hilton Campaign Encourages Engagement, Time Off
by Amberly Dressler
Hilton Campaign Encourages Engagement, Time Off
Shareable, engaging and timely, Hilton Hotels & Resorts "International Use It or Lose It Week" is ...
D3 and Why the Future of Content is Interactive
by Pete Prestipino
D3 and Why the Future of Content is Interactive
There's been a significant push the last few years for content (not just websites in general) to be more ...
7 Tips to Guest Blog Like a Pro
by Amberly Dressler
7 Tips to Guest Blog Like a Pro
Industry contributors are a vital part of many publications' success - from blogs to magazines. They help ...
8 Ways to Create Share-Worthy Content
by Amberly Dressler
8 Ways to Create Share-Worthy Content
Social-SEO (the idea that social signals help improve a company's placement on the search engines) is an idea ...
Penetration Testing Needed; New PCI Standards Not Being Met
by Pete Prestipino
Penetration Testing Needed; New PCI Standards Not Being Met
Ecommerce holiday orders will start arriving very soon and Internet retailers are feverishly making ...
Deliver Targeted Content Without Compromising Privacy
by Peter Devereaux
Deliver Targeted Content Without Compromising Privacy
By Boaz Grinvald, CEO of BrightInfo If you're like most B2B-focused marketers, you're tasked with generating ...
A Crash Course on YouTube for Business
by Alex Genadinik
A Crash Course on YouTube for Business
If you are trying to promote an existing business, chances are that you are trying very hard to grow your ...
Content Marketing: Best Friend or Worst Enemy?
by Neil Mody
Content Marketing: Best Friend or Worst Enemy?
In the post banner-ad era, publishers from small blogs to large websites are laser focused on finding new ...
Content Curation for the Modern Web Business
by Peter Devereaux
Content Curation for the Modern Web Business
By Vincent Clarke, USB Memory Direct The most valuable commodity in the world is information. People thrive ...
5 Beautiful Business Blog Designs
by Allison Howen
5 Beautiful Business Blog Designs
Blogs provide great value to digital enterprises. Not only can blog content be used for marketing initiatives ...
How to Drive Engagement like the Big Guys
by Peter Devereaux
How to Drive Engagement like the Big Guys
Brands spend a lot of time "engaging" their customers on social channels nowadays, but just because fans like ...
Share-Worthy Tools for Content Marketers
by Amberly Dressler
Share-Worthy Tools for Content Marketers
Content marketing took the digital world by storm but few 'Net professionals are able to determine how it ...
Engage With a Trunk Full of Stock Videos
by Peter Devereaux
Engage With a Trunk Full of Stock Videos
Generate more ad revenue, enhance your Web content and better engage your readers - all with video? Most ...
Engage With a Trunk Full of Videos
by Amberly Dressler
Engage With a Trunk Full of Videos
Generate more ad revenue, enhance your Web content and better engage your readers - all with video? Most ...
A Smarter Content Slider with jQuery
by Pete Prestipino
A Smarter Content Slider with jQuery
Content sliders have rapidly become a standard element in modern Web design. They provide web designers (and ...
Practical Tips for Developing Authoritative Content
by Peter Devereaux
Practical Tips for Developing Authoritative Content
Authority is perhaps one of the most misunderstood terms in the world of Web business and it's used with such ...
Experts Speak: Content Marketing Success Stories
by Peter Devereaux
Experts Speak: Content Marketing Success Stories
On a crowded Web, brands are finding innovative ways to differentiate their online experience. One of the ...
UserTesting.com Unveils Enterprise Testing Platform
by Allison Howen
UserTesting.com Unveils Enterprise Testing Platform
Popular online testing service, UserTesting.com, has extended its services to include a full-service ...
Guide to Content Driven Support on the Web
by Peter Devereaux
Guide to Content Driven Support on the Web
The desire from digital enterprises to reduce their support costs by eliminating traditional inbound phone ...
Engagement - The Laws of Digital Attraction
by Peter Devereaux
Engagement - The Laws of Digital Attraction
Imagine the perfect customers. They visit or participate often, have high average order values when they buy ...
Everyday Link Building for Corporate Blogs
by Peter Devereaux
Everyday Link Building for Corporate Blogs
The Web is full of information about the ways that enterprises can build links and, ultimately, bring ...
Stock HD Video Clips at VideoFort
by Pete Prestipino
Stock HD Video Clips at VideoFort
There has always been a rather substantial demand for stock images on the Web, but as consumer demand ...
Foster User-Generated Videos with Buzztala
by Allison Howen
Foster User-Generated Videos with Buzztala
Obtaining video testimonials from customers is simple with Buzztala, which is a social content marketing ...
Tubular: Use YouTube Videos as Website Backgrounds
by Peter Devereaux
Tubular: Use YouTube Videos as Website Backgrounds
Delete that tired old static website background - and get Tubular! The jquery plugin lets ...
10 Tips for Overnight Web Video Superstardom
by Allison Howen
10 Tips for Overnight Web Video Superstardom
If you want to spice up your Web presence, it may be time to consider implementing a video strategy. If you ...
5 Video Startups to Watch
by Peter Devereaux
5 Video Startups to Watch
The use of video on ecommerce sites can boost conversion rates, SEO campaigns and engagement efforts, but ...
Ecommerce Product Page Testing for the Rest of Us
by Peter Devereaux
Ecommerce Product Page Testing for the Rest of Us
Purchasing decisions typically happen when consumers are viewing product pages, which is why merchants should ...
Foolproof Your Visual Content's Visibility
by Peter Devereaux
Foolproof Your Visual Content's Visibility
Social networks like Facebook and Pinterest have made visual content the hottest thing on the Web. It seems ...
Monetize Video Across Devices with Brightcove
by Peter Devereaux
Monetize Video Across Devices with Brightcove
Brightcove has made it easier for businesses to monetize video across devices, thanks to the general ...
12 Effective Corporate Blog Designs
by Peter Devereaux
12 Effective Corporate Blog Designs
In the age of likes, retweets and shares, content marketing has suddenly become the best way to spread the ...
Is Your Blog an Information Powerhouse?
by Peter Devereaux
Is Your Blog an Information Powerhouse?
By Amie Marse, Content Equals Money If there's one thing your customers want to see in your blog, I can ...
Google Fiber: The Future of Video Marketing
by Peter Devereaux
Google Fiber: The Future of Video Marketing
By Richard Oldale, Founder of johnaudreyjones_productions In Sept. 2012, Google launched an experimental ...
Drive Engagement with Consumer Reviews
by Peter Devereaux
Drive Engagement with Consumer Reviews
From good to bad to downright malicious - user reviews vary greatly. These snippets of unfiltered opinions ...
Content That Sells
by Peter Devereaux
Content That Sells
Content marketing is the digital tactic du jour among the new media elite, but it's not enough just to ...
Content Marketing Plans Made Simple
by Pete Prestipino
Content Marketing Plans Made Simple
Across the World Wide Web, the digerati are now absolutely and completely fascinated by the concept of ...
Content Mapping for Digital Marketing Success
by Pete Prestipino
Content Mapping for Digital Marketing Success
Digital marketing agency iCrossing has released a "visual mapping" tool that aims to help to marketers unite ...
Overcoming the Video Hurdle with BizVision
by Pete Prestipino
Overcoming the Video Hurdle with BizVision
One of the big problems with marketing through a content asset like video is that you have to actually create ...
Guide to Guest Blogging
by Pete Prestipino
Guide to Guest Blogging
Blogging has become a powerful tool for Web workers across various industries. It's sort of like a magic ...
A Day in the Life of a Content Marketer
by Peter Devereaux
A Day in the Life of a Content Marketer
There is rarely a dull moment in the life of a content marketer. These digital professionals can easily ...
Unleashing the Power of Blog Commenting
by Peter Devereaux
Unleashing the Power of Blog Commenting
Crafty performance marketers routinely capture prospective visitors' attention by using the comment section ...
Content Marketing Toolbox 2013
by Peter Devereaux
Content Marketing Toolbox 2013
Content marketing is top-of-mind with digital media strategists. As a rather nascent tactic, however, one ...
Content at Work - Feature
by Peter Devereaux
Content at Work - Feature
It's hard to imagine being successful in today's digital Web world without a functional content management ...
Consumer Reviews in the Engagement Era
by Peter Devereaux
Consumer Reviews in the Engagement Era
How much influence do reviews from consumers have on the purchasing decisions of other consumers? Turns out, ...
Customer Engagement & The Power of Smarter Video
by Peter Devereaux
Customer Engagement & The Power of Smarter Video
Consumers are looking for engaging, personal experiences at every stage of their relationship with an online ...
Blogging for Online Success
by Peter Devereaux
Blogging for Online Success
With recent changes to the Google algorithm and the continuous growth of social media, using a flexible ...
BlogHer '13 (EVENTS)
by Pete Prestipino
BlogHer '13 (EVENTS)
About the Conference: BlogHer, BlogHer Business, BlogHer Food Conferences are events to help women learn how ...
Testing After Christmas for Greater Results All Year Long
by Pete Prestipino
Testing After Christmas for Greater Results All Year Long
By Rich Page, Author of Website Optimization, And Hour a Day So it's the New Year... hopefully that means ...
Content Optimization in Focus
by Peter Devereaux
Content Optimization in Focus
The "business" Web consists of three groups - Internet retailers, service providers and information ...
Content Marketing Ideas for the Revenue-Aware Publisher
by Peter Devereaux
Content Marketing Ideas for the Revenue-Aware Publisher
Content has finally become a commodity in its own right. Industrious marketers are able to make good money ...
Videos Impact Conversions, Revenue
by Amberly Dressler
Videos Impact Conversions, Revenue
On-site videos deliver brand awareness and engagement, but what is most appealing to companies is the ...
Create Your Own Content Delivery Network
by Michael Garrity
Create Your Own Content Delivery Network
Content delivery networks (CDNs) can be extremely useful for a number of reasons, primarily because they ...
How to Use Content Delivery Networks
by Michael Garrity
How to Use Content Delivery Networks
Microsoft, Google and Amazon are three of the biggest companies in the world, not to mention standard bearers ...
Master List of Testing Tools
by Allison Howen
Master List of Testing Tools
Regardless of how talented your digital design team may be, it is always important to leverage testing tools ...
Digital Content Etiquette
by Peter Devereaux
Digital Content Etiquette
Today's technology is transforming life and the way we communicate. New communication networks are replacing ...
Content Marketing Amplification with Outbrain
by Pete Prestipino
Content Marketing Amplification with Outbrain
Content discovery platform Outbrain has launched a self-service offering for marketers looking to drive more ...
YouTube Video Basics for Beginners
by Pete Prestipino
YouTube Video Basics for Beginners
If there is one network that I bet you wish you were more active and popular on, my guess would be YouTube ...
Get Personal with Content, See Results
by Allison Howen
Get Personal with Content, See Results
Site visitors are most engaged when they are provided with personalized content - for obvious reasons. This ...
Blogging for Success: Weekend Warrior
by Peter Devereaux
Blogging for Success: Weekend Warrior
With recent changes to the Google algorithm and the continuous growth of social media, using a flexible ...
Create Content for Marathon Site Visits
by Michael Garrity
Create Content for Marathon Site Visits
One of the more telling metrics in the wild world of Web analytics is time-on-site, which indicates how long ...
6 Tips for Creating Moneymaking Content
by Michael Garrity
6 Tips for Creating Moneymaking Content
At the end of the day, content drives the Internet. It's an important aspect of any Web presence, but ...
Taming the Wild West of Video Advertising
by Peter Devereaux
Taming the Wild West of Video Advertising
Changes are in order for in-stream video to reach its revenue potential In-stream video is a massive - but ...
User-Generated Videos Get Rave Reviews
by Allison Howen
User-Generated Videos Get Rave Reviews
User-generated content is one of the most effective tools for Web businesses because it gives consumers a ...
The Golden Age of Conversion Testing
by Peter Devereaux
The Golden Age of Conversion Testing
Anyone who makes their living online will readily agree that Web success doesn't come without hard work and ...
Most Tablet Users Also Video Consumers
by Linc Wonham
Most Tablet Users Also Video Consumers
A new report from comScore has found that tablets have quickly reached a "critical mass" in the U.S., with 1 ...
5 Ways to Better Utilize Your Video Player
by Linc Wonham
5 Ways to Better Utilize Your Video Player
The difference between a generic video player and a player that has been designed to complement your content ...
Smart Video Increases Customer Engagement
by Linc Wonham
Smart Video Increases Customer Engagement
Consumers are looking for engaging and personal experiences at every stage of their relationship with an ...
Online Video Ad Views Jump 78 Percent
by Allison Howen
Online Video Ad Views Jump 78 Percent
Social media and online video are two of the hottest topics on the Web today - so it should be no surprise ...
Content Marketing Your Way
by Linc Wonham
Content Marketing Your Way
You have a strong, well-defined brand identity that suits your company's values and serves the image you wish ...
DIRECT Delivery from Digital Content Platform
by Michael Garrity
DIRECT Delivery from Digital Content Platform
Content delivery solution developer Solid State Networks has made available its DIRECT 3 digital delivery ...
Fifty Top Content Management Systems
by Pete Prestipino
Fifty Top Content Management Systems
What do all Web businesses have in common, whether they are information publishers, service providers or ...
Calling All Content Marketers: Curb the Sales Pitch
by Michael Garrity
Calling All Content Marketers: Curb the Sales Pitch
At the end of the day, no marketing effort in the world can make up for the need to provide good content that ...
Subject Line Testing Tool Gets Right to the Point
by Allison Howen
Subject Line Testing Tool Gets Right to the Point
A new tool aims to help email marketers create stronger subject lines. Marketing service provider Worldata ...
The Rich Get Richer: A Guide to Interactive Visual Content
by Linc Wonham
The Rich Get Richer: A Guide to Interactive Visual Content
Over the past couple of years, there have been major shifts in consumer purchasing patterns. New technology ...
Video Crowdfunding Put to the Test
by Linc Wonham
Video Crowdfunding Put to the Test
Dailymotion, the second largest video portal on the Web, has partnered with social micropayments platform ...
Get Better Blog Visibility From a Free Chatroom
by Linc Wonham
Get Better Blog Visibility From a Free Chatroom
Chatwing has launched the latest version of its shout box, free chatroom software designed to improve ...
Wield the Power of Great Web Content
by Allison Howen
Wield the Power of Great Web Content
One thing is always true when it comes to the Web - Content is King. Content is king because it is the reason ...
Nothing Vanilla about this Blog Commenting System
by Pete Prestipino
Nothing Vanilla about this Blog Commenting System
It's common for different software systems to not always work well with one another. When they do, it merits ...
Tremor Video Certified for Ad Buyer Transparency
by Linc Wonham
Tremor Video Certified for Ad Buyer Transparency
Online video technology company Tremor Video has been certified under the Interactive Advertising Bureau's ...
Gain Consumer Confidence with Product Videos
by Allison Howen
Gain Consumer Confidence with Product Videos
Have you added video to your website yet? If not, it's time to seriously consider it because a new study ...
5 Tips to Improve Web Video Strategy
by Peter Devereaux
5 Tips to Improve Web Video Strategy
Video is a critical website marketing tool for driving awareness, engagement and lead conversion. However, ...
Leveraging Subject Expertise in Content Marketing
by Peter Devereaux
Leveraging Subject Expertise in Content Marketing
If you own a website, you likely consider yourself somewhat of a subject-matter expert. If not, you're likely ...
Complete Guide to Competitive Content Analysis
by Peter Devereaux
Complete Guide to Competitive Content Analysis
It's not always easy to know where your competitors are acquiring links from, but it is easy to understand ...
Bizideo Releases New Version of Video Website Wizard
by Allison Howen
Bizideo Releases New Version of Video Website Wizard
Video website company Bizideo has released the second version of its Video Website Wizard software, which ...
nRelate Publisher Network for Content Marketing
by Pete Prestipino
nRelate Publisher Network for Content Marketing
Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 ...
Is Video Scribing The Next Big Thing?
by Linc Wonham
Is Video Scribing The Next Big Thing?
From the biggest brands to the smallest businesses on the Web, an increasing number of marketers are ...
Master List of Content Management Systems 2012
by Pete Prestipino
Master List of Content Management Systems 2012
There are literally thousands of content management systems on the market today, each one slightly different ...
The Gold Standard of Online Video Editing Platforms
by Michael Garrity
The Gold Standard of Online Video Editing Platforms
Regular readers of Website Magazine should already be well aware of the major role that online video plays in ...
Invodo Study Puts Ecommerce Video in New Light
by Linc Wonham
Invodo Study Puts Ecommerce Video in New Light
Many of the common perceptions about video's role in online commerce are actually incorrect, according to a ...
Threaded Comments (and more) at Blogger
by Pete Prestipino
Threaded Comments (and more) at Blogger
Google's Blogger platform announced recently that it is now offering threaded comments. While other popular ...
Best of 2011 - Content Management Systems
by Michael Garrity
Best of 2011 - Content Management Systems
The right content management system (CMS) can make all the difference in the world when it comes to Web ...
Blogging on a Benjamin
by Peter Devereaux
Blogging on a Benjamin
Start blogging for your small business for less than $100 Whether you own a brick-and-mortar store or a ...
Big Business Video - Enterprise Ready
by Peter Devereaux
Big Business Video - Enterprise Ready
Try these solutions when your company outgrows YouTube According to the 2011 Enterprise Web Communications ...
Content Migration with Sitecore and Kapow
by Pete Prestipino
Content Migration with Sitecore and Kapow
If you've ever transitioned to a new a content management system you know how difficult it can be. For those ...
Master List of Multivariate Testing Tools
by Allison Howen
Master List of Multivariate Testing Tools
If at first you don't succeed, try, try, try again. Although this inspirational motto can be applied to many ...
Drive Higher Engagement with These Content Types
by Pete Prestipino
Drive Higher Engagement with These Content Types
A Web marketer's job can be made much easier when meaningful and valuable content is available to promote. ...
Working with Content Management Systems
by Pete Prestipino
Working with Content Management Systems
Playing Nice, Working well with Your CMS Content management systems (CMS), the platforms that are in place to ...
Channel Surfing - Multichannel Engagement
by Linc Wonham
Channel Surfing - Multichannel Engagement
According to the Chief Marketing Officer (CMO) Council, nearly 50 percent of today's global brands have made ...
Video Strategy: 5 Steps for Success
by Peter Devereaux
Video Strategy: 5 Steps for Success
Online retailers are moving quickly to include video on their websites. eMarketer reported that in 2010, 33 ...
Half of U.S. Views Online Video Ads
by Michael Garrity
Half of U.S. Views Online Video Ads
Digital analytics firm comScore unveiled its August Web video rankings recently which show that, among other ...
WeVideo Debuts at DEMO Fall 2011
by Michael Garrity
WeVideo Debuts at DEMO Fall 2011
DEMO Fall 2011 was the host to an announcement about an interesting concept by a new company called WeVideo, ...
HTML5 Video in Play
by Pete Prestipino
HTML5 Video in Play
The decision you make on the video platform for your website is an important one. While there are many ...
MediaCore Gives Small Businesses Their Own YouTube
by Michael Garrity
MediaCore Gives Small Businesses Their Own YouTube
After running an open source version of their SaaS video publishing platform for a year, MediaCore officially ...
Quick Start Guide to Choosing Content Delivery Networks
by Pete Prestipino
Quick Start Guide to Choosing Content Delivery Networks
Content delivery (or distribution) networks (CDN's) are computer systems which contain copies of data across ...
Content-based Applications from GageIn
by Linc Wonham
Content-based Applications from GageIn
Online business networking platform GageIn has announced a new suite of content-based applications aimed to ...
Data-Driven Blogging and the Advantage of Editorial Calendars
by Peter Devereaux
Data-Driven Blogging and the Advantage of Editorial Calendars
Maintaining a corporate blog has many business benefits; both for search engine optimization (SEO) and from a ...
DaCast Video on Demand (VOD) Rolls Out
by Pete Prestipino
DaCast Video on Demand (VOD) Rolls Out
Self-service live streaming platform DaCast rolled out Video on Demand functionality today. Using the ...
uTest Offers Website and Web App Testing for Startups
by Linc Wonham
uTest Offers Website and Web App Testing for Startups
Based on the success of uTest Express in mobile app testing for early-stage startups, uTest is expanding its ...
Google's 20.5" Hour Blogger Meltdown"
by Peter Devereaux
Google's 20.5
Millions of blog publishers using Google's Blogger.com service were unable to use the service mid-afternoon ...
Making the Most of Conversion Testing
by Peter Devereaux
Making the Most of Conversion Testing
By Pete Olson, vice president of enterprise solutions at Amadesa As merchants work to create more effective ...
Online Video Ad Budgets Growing Fast
by Linc Wonham
Online Video Ad Budgets Growing Fast
Industry leader BrightRoll has released its third annual Online Video Advertising Report with new data that ...
Online Video Producers, Advertisers at Odds
by Michael Phillips
Online Video Producers, Advertisers at Odds
While there is no doubt that online video is a booming industry, just how that video is used as a marketing ...
Video for 'Net Success - Marketing & Measurement
by Peter Devereaux
Video for 'Net Success - Marketing & Measurement
The first two parts of our Small Business Lab on Web video provided insights into the research, planning, ...
Landing Page Testing - Translating the Terminology
by Peter Devereaux
Landing Page Testing - Translating the Terminology
Before you can start doing any testing on your website landing pages, you need to understand some common ...
Landing Page Testing Terminology
by Pete Prestipino
Landing Page Testing Terminology
Landing Page Testing - Translating the Terminology Before you can start doing any testing on your website ...
Video Matters to Merchant Conversion Rates
by Pete Prestipino
Video Matters to Merchant Conversion Rates
Ecommerce video solution Treepodia announced that an evaluation of its own product video performance on ...
Developing Web Video for Profit
by Michael Phillips
Developing Web Video for Profit
In a recent online study*, Elastic Path found that people are watching large amounts of video online and on ...
AlertSite ContentViews - Performance Metrics that Matter
by Peter Devereaux
AlertSite ContentViews - Performance Metrics that Matter
Site performance management provider Alertsite released a new feature for its performance monitoring platform ...
Content Strategies for Merchants
by Linc Wonham
Content Strategies for Merchants
Trust in a brand or retailer is now more important to online consumers than any other time in the Web's ...
First Universal Video URL Service Launched in Private Beta
by Linc Wonham
First Universal Video URL Service Launched in Private Beta
The world's largest video encoding service provider has announced a private beta launch of the first ...
A Crash Course on A-B Split Testing
by Peter Devereaux
A Crash Course on A-B Split Testing
The most basic technique available for testing and validating landing pages is called A-B split testing. The ...
MSN and Yahoo's Perfect Content Storm
by Michael Phillips
MSN and Yahoo's Perfect Content Storm
Yahoo and MSN are on a mission to produce un-fathomable amounts of content on the Web. Yahoo's acquisition of ...
Book Review: Problogger
by Peter Devereaux
Book Review: Problogger
Secrets For Blogging Your Way To a Six-figure Income Book Review by Chris Catania Whether you're looking to ...
Can CopyPress Solve Your Content Dilemma?
by Linc Wonham
Can CopyPress Solve Your Content Dilemma?
Despite the occasional attempts to prove otherwise, today's Internet professionals tend to agree that content ...
Video Taking Center Stage at Zillow
by Pete Prestipino
Video Taking Center Stage at Zillow
Real estate website Zillow has seen the future and its apparently in video. The company has partnered with ...
Small Biz Lab: Testing Website Navigation
by Peter Devereaux
Small Biz Lab: Testing Website Navigation
Of all the elements that can be tested on a website, few are more important than testing the efficiency of ...
Online Video Advertising Entering a Golden Age
by Michael Phillips
Online Video Advertising Entering a Golden Age
It appears that online video advertising is no longer in the realm of "experimental media buys" but has fully ...
The Three Tiers of Blog Earnings
by Linc Wonham
The Three Tiers of Blog Earnings
With the number of blogs on the Web now in the hundreds of millions, it is more critical than ever to ensure ...
Promoting Link-Worthy Content
by Pete Prestipino
Promoting Link-Worthy Content
You've spent time crafting content that you're confident will send record-breaking numbers of visitors to ...
Flipboard Shows Us the Future of Content
by Michael Phillips
Flipboard Shows Us the Future of Content
A new iPad app was released this week that might indicate a seismic, revolutionary shift in how users ...
4 Killer Blog Ideas
by Pete Prestipino
4 Killer Blog Ideas
As a blogger, you know it's not always easy to come up with new blog topics. Working week after week to think ...
Inside the New Content Experience
by Pete Prestipino
Inside the New Content Experience
Website Magazine's August 2010 Issue is now available. The following is the editors letter from the current ...
The New Content Experience
by Peter Devereaux
The New Content Experience
Driving awareness, providing entertainment and generating profit Content: It's what we consume - sometimes ...
Keynote Revamps Its Website Load-testing System
by Linc Wonham
Keynote Revamps Its Website Load-testing System
Keynote Systems' new self-service load-testing tool, Test Perspective 3.0, has been redesigned and ...
ServInt Introduces New Line for Bloggers
by Linc Wonham
ServInt Introduces New Line for Bloggers
ServInt, a leading provider of managed Web hosting for businesses, is making significant strides in its ...
Dynamic Content in Display Ads
by Pete Prestipino
Dynamic Content in Display Ads
Data management and ad optimization platform Aggregate Knowledge released a Flash Developer Toolkit that ...
47 Weblog Directories, Portals & Platforms
by Pete Prestipino
47 Weblog Directories, Portals & Platforms
You need links and lots of them. If you're a blogger however acquiring links can seem challenging if not ...
Post-Click Testing Essentials
by Pete Prestipino
Post-Click Testing Essentials
A Starter Guide for Landing Page Campaigns Many Web professionals invest the majority of their time and ...
Award-winning Blog Editor Gets Upgrade
by Linc Wonham
Award-winning Blog Editor Gets Upgrade
Mac-based blog publishers are welcoming the release of MarsEdit 3, Red Sweater Software's long-awaited ...
Want More Leads? Write More Blog Posts
by Michael Phillips
Want More Leads? Write More Blog Posts
According to a study by Internet marketing firm Hubspot, business blogs with more posts generate more leads. ...
Create a Multi-Language Weblog with Mojofiti
by Pete Prestipino
Create a Multi-Language Weblog with Mojofiti
Several months ago translation plugins for WordPress and it generated a lot of interest among our readership. ...
A Sharp New Blogging Service From Posterous
by Linc Wonham
A Sharp New Blogging Service From Posterous
Posterous has unveiled an impressive new version of its blogging service, the completely revamped Post Editor ...
First-timers Comprise 80 Percent of Business Blog Traffic
by Linc Wonham
First-timers Comprise 80 Percent of Business Blog Traffic
Contrary to the widely held belief that the majority of business-related blog traffic is made up of loyal ...
Modular Video Optimization in Practice
by Pete Prestipino
Modular Video Optimization in Practice
Websites today are finely tuned conversion machines driving users toward clear conversion goals. There is no ...
Modular Video Optimization
by Pete Prestipino
Modular Video Optimization
This article was written by Daniel Sevitt of EyeViewDigital, and appeared in the March 2010 edition of ...
Ustream - The Next YouTube?
by Michael Phillips
Ustream - The Next YouTube?
Ustream (ustream.tv) is making a push to become the Web's live broadcast leader, and perhaps the next online ...
How to Recruit a Guest Blogger
by Michael Phillips
How to Recruit a Guest Blogger
If there's one thing bloggers hate, it's blogging. But blogging is an important part of just about any ...
Ad Formats With Brand Engagement in Mind
by Pete Prestipino
Ad Formats With Brand Engagement in Mind
Online video advertising and video monetization network Tremor Media released a series of products which aim ...
How To Pitch A Blogger
by Pete Prestipino
How To Pitch A Blogger
Any blogger will tell you that as soon as they made their first few posts, the pitches for coverage or ...
A More Personalized Video Experience
by Pete Prestipino
A More Personalized Video Experience
We often hear the phrase "maximize video content" when it comes to online publishers and video. While this ...
Hulu Will Charge in 2010 But Will Consumers Pay?
by Maureen Alley
Hulu Will Charge in 2010 But Will Consumers Pay?
Current TV reports that Hulu will start charging for online videos in 2010. The news comes out of a summit in ...
Know the Bloggers: Technorati State of the Blogosphere
by Pete Prestipino
Know the Bloggers: Technorati State of the Blogosphere
Technorati will be releasing its State of the Blogosphere 2009 report in five consecutive daily segments this ...
Wix Launches Video Features
by Maureen Alley
Wix Launches Video Features
In August, Website Magazine reported on Wix's launch of its free Flash ecommerce website builder. Wix is back ...
FTC Revises and Targets Bloggers
by Maureen Alley
FTC Revises and Targets Bloggers
The Federal Trade Commission on Monday updated its Guides Concerning the Use of Endorsements and Testimonials ...
Online Video Hits Record Numbers - Again
by Maureen Alley
Online Video Hits Record Numbers - Again
At ad:tech Chicago earlier this month, video was a hot topic. In August, comScore released data that online ...
Content Revenue Strategies @ ad:tech New York '09
by Pete Prestipino
Content Revenue Strategies @ ad:tech New York '09
ADSPACE, the Contextual Advertising Conference and Expo co-located with ad:tech will now, and forevermore, be ...
Promoting Web Videos
by Pete Prestipino
Promoting Web Videos
Website Magazine's October 2009 edition's was filled with useful information for those in pursuit of Web ...
For The Ladies; SheBlogs Launches
by Pete Prestipino
For The Ladies; SheBlogs Launches
This one is for the ladies. Sheblogs.org has launched a media PR suite of services, aimed at connecting ...
Vertster White Label Multivariate Testing for Agencies
by Michael Phillips
Vertster White Label Multivariate Testing for Agencies
Vertster has released a suite of their multivariate testing and optimization tools as white-label ready for ...
Tweetformercials: Video Tweets
by Maureen Alley
Tweetformercials: Video Tweets
BrandBuilderAcademy.com is taking a page from advertising and Twitter by combining them with its Instant ...
Vertster Releases Multivariate Testing Solution For Agencies
by Pete Prestipino
Vertster Releases Multivariate Testing Solution For Agencies
Conversion testing and optimization software provider Vertster released a new white-label partnership model ...
LiveStream API's Make Video Streaming More Accessible
by Pete Prestipino
LiveStream API's Make Video Streaming More Accessible
Livestream has opened up its live video streaming platform by releasing several APIs, enabling Livestream's ...
Choosing an Open Source Web Content Management System
by JT Smith
Choosing an Open Source Web Content Management System
The term "open source" carries with it an almost religious fervor, either for or against the concept. While ...
Create and Monetize Podcasts on Any Budget
by Peter Devereaux
Create and Monetize Podcasts on Any Budget
By Mark Underhill Integrating audio and video content alongside standard text and graphics was once solely ...
Google Content Network Action Plan
by Joseph Kerschbaum
Google Content Network Action Plan
Over the past two years, the depth of reporting and the ability to manage performance proactively within ...
Optimizing the On-Site Engagement Experience
by Peter Devereaux
Optimizing the On-Site Engagement Experience
by Pete Prestipino When we create compelling experiences for users and measure them accurately, we can make ...
Local Mobile Content Grows
by Pete Prestipino
Local Mobile Content Grows
comScore reports the number of people who sought local information on a mobile device grew 51 percent from ...
Monitor Content Copying With Tynt's Tracer (Beta)
by Pete Prestipino
Monitor Content Copying With Tynt's Tracer (Beta)
It's not uncommon that popular sites are often plagiarized word for word. It's probably happened to you, as ...
Load Testing & Web Performance
by Pete Prestipino
Load Testing & Web Performance
Web Performance, Inc. released a new version of its website performance testing application (Load Tester 3.6) ...
Sell Content on Scribd
by Pete Prestipino
Sell Content on Scribd
Social publishing and document sharing site Scribd is now testing an e-book store. The company will be ...
Content Delivery Network & CDN Providers in Focus
by Pete Prestipino
Content Delivery Network & CDN Providers in Focus
If you're not satisfied with the performance of your website (or how much you're paying for data transfer) ...
Choosing the Best Web Content Management System
by Paul Markun
Choosing the Best Web Content Management System
Consumers are demanding more than ever from their online experience. As evidenced by the overwhelming ...
Blogging for Profit
by Michael Phillips
Blogging for Profit
Web professionals should be using blogs for one purpose - to make money. Blogs pave the road to profit by ...
The State of Content Submission Sites
by Michael Phillips
The State of Content Submission Sites
Content submission sites can garner a fair amount of traffic for a website. So it's good to know where your ...
Developing Persuasive Content for LIST BUILDING
by Pete Prestipino
Developing Persuasive Content for LIST BUILDING
When paid search, social media and organic optimization campaigns bring in a steady stream of qualified ...
The Sun Sets on Video Ad Units
by Pete Prestipino
The Sun Sets on Video Ad Units
Google will be sunsetting (ending) the video advertising units feature, which allowed publishers to show ...
Platformic's New Embedded Content Tool
by Maureen Alley
Platformic's New Embedded Content Tool
Platformic launched its Embedded Content Tool designed to allow website owners easier ways to embed ...
Effective YouTube Marketing with Titles, Descriptions and Thumbnails
by Michael Phillips
Effective YouTube Marketing with Titles, Descriptions and Thumbnails
While YouTube has emerged as a new channel to market products or services, there is a key marketing element ...
A Blogger's Dream: PRTube
by Pete Prestipino
A Blogger's Dream: PRTube
One of my favorite press release distrubution services, PRLeap, announced last week the launch of PRTube, a ...
New Canonical Link Tag & Duplicate Content
by Peter Devereaux
New Canonical Link Tag & Duplicate Content
Duplicate content (and its associated penalties/issues) may be a thing of the past now that the three major ...
Create, Embed Video Playlists from Multiple Sites
by Michael Phillips
Create, Embed Video Playlists from Multiple Sites
YouTube is far and away the leader in the online video game, but they are hardly the only players. Some other ...
To Catch a [Content] Thief
by Pete Prestipino
To Catch a [Content] Thief
By Dennis Gaskill As most webmasters know, online content theft is a widespread problem. But you can do ...
Marketing on Consumer How-to Video Sites
by Michael Phillips
Marketing on Consumer How-to Video Sites
One of the most popular categories of online video is how-to. TubeMogul released research in July 2008 that ...
Monitor YouTube with Keyword Alerts
by Michael Phillips
Monitor YouTube with Keyword Alerts
Thousands of videos are uploaded to YouTube every day. Attempting to stay on top of all that new material ...
Segmentation and Testing Features New to Listrak 4.4
by Pete Prestipino
Segmentation and Testing Features New to Listrak 4.4
Email marketing solution provider Listrak announced version 4.4 of its offering today. Enhanced segmentation ...
Web Content Accessibility Guidelines, Part 1
by Pete Prestipino
Web Content Accessibility Guidelines, Part 1
The W3C announced the formalization of its Accessibility standards this week. The project has been ongoing ...
Forrester: Consumers Don't Trust Corporate Blogs
by Michael Phillips
Forrester: Consumers Don't Trust Corporate Blogs
Forrester Research released the results of a study that indicates corporate blogs are one of the ...
Keyword Questions, CONTENT and WordTracker Labs
by Pete Prestipino
Keyword Questions, CONTENT and WordTracker Labs
Popular keyword research service WordTracker has released the Keyword Questions tool from its WordTracker ...
Lifestreaming the Open Source Way with Sweetcron
by Peter Devereaux
Lifestreaming the Open Source Way with Sweetcron
By Peter Prestipino The single greatest challenge to pure and seamless lifestreaming (the real-time flow of ...
Promotional Content Formats: Beyond The eBook
by Pete Prestipino
Promotional Content Formats: Beyond The eBook
In between creating a product/launching a service and promoting it online comes the actual process of ...
Content Formats To Leverage For Promotional Marketing
by Pete Prestipino
Content Formats To Leverage For Promotional Marketing
In between creating a product or launching a service and promoting it online comes the actual process of ...
View, Publish How-to Videos at MonkeySee.com
by Michael Phillips
View, Publish How-to Videos at MonkeySee.com
Want to learn how to make a scarecrow? How about step-by-step guides to making and bottling your own wine? ...
Embedding Flash Content
by Pete Prestipino
Embedding Flash Content
Designers (and occasionally developers) need to embed Flash content within websites. SWFObject 2 offers two ...
Embedding Flash Content & Benefits of SWFObject 2
by Pete Prestipino
Embedding Flash Content & Benefits of SWFObject 2
Designers (and occasionally developers) need to embed Flash content within websites. SWFObject 2 offers two ...
Duplicate Content: No Such Thing
by Pete Prestipino
Duplicate Content: No Such Thing
Google did its best to clear up any confusion recently about duplicate content penalties - saying in short ...
Following Links: Vibrant Related Content
by Pete Prestipino
Following Links: Vibrant Related Content
Contextual advertising provider Vibrant has launched Vibrant Related Content, an editorial application which ...
SpotMixer: DIY Video Ad Service Adds More Templates
by Michael Phillips
SpotMixer: DIY Video Ad Service Adds More Templates
According to In-Stat, the overall online video market will reach $4.5 billion in 2012, up from $1.2 billion ...
InstantPresenter Video Conferencing
by Peter Devereaux
InstantPresenter Video Conferencing
Flash-based web conferencing and video conferencing service InstantPresenter.com announced full Mac support ...
How to Grow Your Podcast Audience
by Peter Devereaux
How to Grow Your Podcast Audience
By Marcelo Lewin In the May issue of Website Magazine, we took a detailed approach to creating podcasts. Now ...
Pitching the Right Blogs the Right Way
by Michael Phillips
Pitching the Right Blogs the Right Way
by Mike Phillips, Senior Editor, Website Magazine A ccording to Technorati's State of the Blogosphere report ...
Quamut Adds Video Tutorials
by Michael Phillips
Quamut Adds Video Tutorials
A few weeks ago, we wrote about Quamut, "the go to how to" published by Barnes & Noble that provides ...
Optimizing for YouTube
by John Fitzsimmons
Optimizing for YouTube
YouTube has grown to be such a phenomenon that optimizing for it alone requires its own in-depth review. So ...
Yahoo! Video Gets a Makeover
by Michael Phillips
Yahoo! Video Gets a Makeover
Yahoo! has relaunched their video service and first impressions are well, impressive. One of the thing's I've ...
Testing and Optimization: SiteSpect, CSN Stores Study
by Peter Devereaux
Testing and Optimization: SiteSpect, CSN Stores Study
CSN Stores is one of the fastest-growing online retailers in the U.S. with more than 260 specialty ecommerce ...
Website Video (On A Shoestring Budget)
by Peter Devereaux
Website Video (On A Shoestring Budget)
By David Glassman __________________________________________ It's hard to imagine that just a few, short ...
Landing Page Optimization - Guessing vs. Testing
by Peter Devereaux
Landing Page Optimization - Guessing vs. Testing
__________________________________________ You can, within the limits of ethics and accuracy, represent ...
Video Seeding Like The Professionals
by Peter Devereaux
Video Seeding Like The Professionals
You've heard the hype about how video can increase your brand awareness. You've spent the time crafting a ...
Blogging En Masse
by Peter Devereaux
Blogging En Masse
Collaborative Blogging Evolves A newbie blogger who wants to break through the clutter of more than 70 ...
Blogger Adds Video Uploading
by Michael Phillips
Blogger Adds Video Uploading
Popular blogging platform Blogger has announced the official release of video uploading. Now users can very ...
MSN Video Takes a Step Forward
by Michael Phillips
MSN Video Takes a Step Forward
MSN Video has partnered with CipBlast, a video search platform that will automatically index MSN Video ...
Testing: One, Two, Three
by Rafe VanDenBerg
Testing: One, Two, Three
The concept of testing has burst onto the Internet scene in a big way. The push for improved ROI and the ...
BlogTV : Broadcast Yourself
by Pete Prestipino
BlogTV : Broadcast Yourself
When people ask me how they get more traffic, more recognition online, sell more, whatever, my response is ...
Important Legal Considerations for Bloggers
by Michael Phillips
Important Legal Considerations for Bloggers
While blogging certainly falls under the "freedom of speech" umbrella, there are still legal issues that ...
The Blogetization of the Web
by Pete Prestipino
The Blogetization of the Web
You've probably heard in certain Web circles about networks that, if you're a blogger, pay you to write about ...
1-15-07: What
by Pete Prestipino
1-15-07: What
There's always a list of things we never get around to blogging about so I figure why not draft up a list, ...
Podcast and Audio Optimization
by Pete Prestipino
Podcast and Audio Optimization
Podcasting may not be reaching the heigths its greatest proponents prophesied, but that has stopped millions ...
Popular Ways to Monetize Your Website (or Blog)
by Pete Prestipino
Popular Ways to Monetize Your Website (or Blog)
Website Services fourth issue focused on the affiliate industry. The one thing we left out in general is a ...
The Art & Science of Podcasting
by Peter Devereaux
The Art & Science of Podcasting
More than just the latest marketing buzzword, podcasting presents a legitimate opportunity to share a message ...
Simple Podcast Solutions
by Peter Devereaux
Simple Podcast Solutions
We're finishing up a few articles for the magazine this week and one of those articles is about using audio ...
Establishing a Formal Web Content Development Strategy
by Peter Devereaux
Establishing a Formal Web Content Development Strategy
The key to top rankings and increased site traffic is content - and quality content at that. Easier said than ...
So You Want To Podcast?
by Peter Devereaux
So You Want To Podcast?
Yahoo! released a beta version of its podcast search engine on Monday (October 9th, 2005). If you're still a ...
Enjoy the Ride: The Weblog Bandwagon
by Peter Devereaux
Enjoy the Ride: The Weblog Bandwagon
The past two years has seen an incredible influx in the number of weblogs or "blogs" available on the ...